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Redesigning for Success in Sustainability: Introducing the SB Brand Transformation Roadmap

Kevin Hagen, Vice President Environment, Social & Governance (ESG) Strategy, Iron Mountain Dimitar Vlahov, Director of Content Development, Sustainable Brands

Many responsible brands are by now committed to benefiting both our planet and its people, but becoming a truly sustainable brand takes courageous leadership and a commitment to continuous improvement over time. At Sustainable Brands® we've worked with some of the world's most respected brands and thought leaders to create a framework by which all brands can now navigate their journeys and measure their progress, regardless of their industry type or stage of the sustainability journey. We have summed up this work in a new tool – The SB Brand Transformation Roadmap – and we'll be unveiling it for the first time at SB'18 Vancouver.


SB'18 Vancouver Keynote / Redesigning for Success in Sustainability: Introducing the SB Brand Transformation Roadmap
SB'18 Vancouver Keynote / Redesigning for Success in Sustainability: Introducing the SB Brand Transformation Roadmap
Video (16m 40s)

Kevin Hagen
Vice President Environment, Social & Governance (ESG) Strategy
Iron Mountain Inc.

Kevin Hagen is Vice President Environment, Social & Governance (ESG) Strategy at Iron Mountain (NYSE: IRM) the global leader in storage and information management services with $4B in sales operating over 1400 facilities in 56 countries.

Dimitar Vlahov
Senior Sustainability & Regeneration Strategist, Educator, Executive Advisor, Mentor

Dimitar is a senior sustainability and regeneration strategist, educator, executive advisor and mentor. He currently holds the following active roles: Advisor and Co-Lead, Global Content Strategy & Thought Leadership at Sustainable Brands; Senior Strategist, Content Development & Product Innovation at Sustainability Hub Norway; Executive Advisor at rePurpose Global; and Senior Content Advisor at Integrate2033. He co-led the creation of the SB Brand Transformation Roadmap, a comprehensive navigation tool mapping the whole journey from business-as-usual to a sustainable brand, and co-designed an accompanying assessment process that measures progress in five dimensions: purpose, brand influence, operations and supply chain, products and services, and governance.

Sustainable Brands

Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.

Iron Mountain Inc.

Iron Mountain Incorporated is a global business dedicated to storing, protecting and managing, information and assets.

Vancouver BC, Canada SB Brand Transformation Roadmap Brand Strategy
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