Redesigning for Success in Sustainability: Introducing the SB Brand Transformation Roadmap

Kevin Hagen, Vice President Environment, Social & Governance (ESG) Strategy, Iron Mountain Dimitar Vlahov, Director of Content Development, Sustainable Brands

Many responsible brands are by now committed to benefiting both our planet and its people, but becoming a truly sustainable brand takes courageous leadership and a commitment to continuous improvement over time. At Sustainable Brands® we've worked with some of the world's most respected brands and thought leaders to create a framework by which all brands can now navigate their journeys and measure their progress, regardless of their industry type or stage of the sustainability journey. We have summed up this work in a new tool – The SB Brand Transformation Roadmap – and we'll be unveiling it for the first time at SB'18 Vancouver.

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SB'18 Vancouver Keynote / Redesigning for Success in Sustainability: Introducing the SB Brand Transformation Roadmap
SB'18 Vancouver Keynote / Redesigning for Success in Sustainability: Introducing the SB Brand Transformation Roadmap
Video (16m 40s)

Kevin Hagen
Vice President Environment, Social & Governance (ESG) Strategy
Iron Mountain Inc.

Kevin Hagen is Vice President Environment, Social & Governance (ESG) Strategy at Iron Mountain (NYSE: IRM) the global leader in storage and information management services with $4B in sales operating over 1400 facilities in 56 countries.

Dimitar Vlahov
Director of Ecosystem Partnerships
rePurpose Global

Dimitar is a senior sustainability expert, working with companies to chart their path to becoming truly sustainable and/or regenerative. He co-designed and now led work on Sustainable Brands' Brand Transformation Roadmap, an orientation and navigation tool that guides brands with practical next steps and recommended resources at every stage of their sustainability journeys.

Sustainable Brands

Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.

Iron Mountain Inc.

Iron Mountain Incorporated is a global business dedicated to storing, protecting and managing, information and assets.

Vancouver BC, Canada SB Brand Transformation Roadmap Brand Strategy
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