Success at the Intersection of Science, Entertainment and Purpose

Jill Cress; CMO National Geographic Partners

In this keynote, we hear from Jill Cress, CMO of National Geographic Partners, discussing how this iconic brand is harnessing the energy and passion of its audiences around the world and combining that with premium, science-based storytelling to tackle issues such a climate change, conservation and preservation of our world’s oceans. Through a renewed focus on the brand’s mission to deepen people’s understanding of the world and their role in it, National Geographic is building a new community of engaged fans and using the power of this historic brand to inspire action.

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SB'18 Vancouver Keynote / Success at the Intersection of Science, Entertainment and Purpose
SB'18 Vancouver Keynote / Success at the Intersection of Science, Entertainment and Purpose
Video (13m 26s)

Jill Cress
Chief Marketing & Communications Officer
National Geographic

Jill Cress is Chief Marketing Officer at National Geographic.

National Geographic

National Geographic has been igniting the explorer in all of us for 131 years through groundbreaking storytelling from the best and brightest scientists, explorers, photographers, and filmmakers in the world. Our yellow border serves as a portal to explore the farthest reaches of the Earth and beyond. Places only National Geographic can take you.

Vancouver BC, Canada Science Storytelling
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