Sustainability: Moving Beyond Just Marketing

Jay Gottleib, President, Family Care North America, Kimberly-Clark

Over 600 labels worldwide are dispatched with some sort of eco-benchmark, making eco-confusion and eco-distrust at an all-time high. The challenge is not getting people to understand the importance of protecting our planet (they already do!). It's about transforming their idealism into brand action. Action, where deeper investments in powerful partnerships that drive real change need to be the focus versus jumping to anthem marketing campaigns. Join Kimberly-Clark and XPrize as they introduce a new cutting edge partnership that intersects business with sustainability to innovation, crowdsource and incentive competitions designed to deliver "moon-shot" innovations for our Planet and Environment.

SB18VAN-E005

SB'18 Vancouver Keynote / Sustainability: Moving Beyond Just Marketing
SB'18 Vancouver Keynote / Sustainability: Moving Beyond Just Marketing
Video (13m 46s)

Jay Gottleib
President, Family Care North America
Kimberly-Clark

Kimberly-Clark

At Kimberly-Clark, our vision is to "lead the world in essentials for a better life." Sustainability is inherent to this vision and challenges us to create a better future by being responsible stewards of the environment and positive contributors to our communities.

Vancouver BC, Canada Education Brand Strategy Advertising Innovation
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