Join us at Our Global Flagship Event in Long Beach, California. June 1–4, 2020. More Info ➔

The Game Changers: Leveraging Aspirational Storytelling to Drive Sustainable Behavior Change at Scale

James "Lightning" Wilks, Producer, The Game Changers Martin Tull, President, Impacts Group

Mankind, meat and myths: from Director Louie Psihoyos and Executive Produced by James Cameron, The Game Changers smashes the myth that you need to eat meat to be strong, athletic or healthy. Join James "Lightning" Wilks who is the movie's Producer, and also one of the starring athletes, as he shares clips and insights from the film, and discusses their strategies for reaching new audiences by using optimal performance to promote sustainability. Learn where the real tipping points 'en masse' are and what it may take to mainstream consumer behavior change for optimal food choices.

SB18VAN-E022

SB'18 Vancouver Keynote / The Game Changers: Leveraging Aspirational Storytelling to Drive Sustainable Behavior Change at Scale
SB'18 Vancouver Keynote / The Game Changers: Leveraging Aspirational Storytelling to Drive Sustainable Behavior Change at Scale
Video (8m 10s)

James "Lightning" Wilks
Producer

James Wilks is a mixed martial artist best known for winning Season 9 of The Ultimate Fighter. He also serves as a combatives trainer for the US Marines, US Army Rangers and US Navy SEALs. For the past five years, James has been producing The Game Changers, a documentary about the dramatic rise of plant-based eating in professional sports. Featuring Arnold Schwarzenegger and executive produced by James Cameron, The Game Changers recently premiered at Sundance and Berlinale.

Martin Tull

Martin is a strategist and systems thinker advising companies, non-profit organizations and foundations on collaborative solutions to complex problems.

Vancouver BC, Canada Sports/Entertainment Consumer Insights Food/Beverage Storytelling
Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2020 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.