SB18VAN-E022 / The Game Changers: Leveraging Aspirational Storytelling to Drive Sustainable Behavior Change at Scale

SB'18 Vancouver Keynote / The Game Changers: Leveraging Aspirational Storytelling to Drive Sustainable Behavior Change at Scale

James "Lightning" Wilks, Producer, The Game Changers Martin Tull, President, Impacts Group

Mankind, meat and myths: from Director Louie Psihoyos and Executive Produced by James Cameron, The Game Changers smashes the myth that you need to eat meat to be strong, athletic or healthy. Join James "Lightning" Wilks who is the movie's Producer, and also one of the starring athletes, as he shares clips and insights from the film, and discusses their strategies for reaching new audiences by using optimal performance to promote sustainability. Learn where the real tipping points 'en masse' are and what it may take to mainstream consumer behavior change for optimal food choices.

Target

This SB'19 Detroit keynote presentation video playback is sponsored by Target.

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