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The Path Ahead: How One Company Is Galvanizing Millions

Alex Thompson, Vice President, Brand Stewardship & Impact, REI

On the heels of their historic #OptOutside movement, REI launched "The Path Ahead" which captures thinking that centers around societal progress on human relationship with outdoors and nature. Outlining 8 macro trends that impact the future of society, Alex Thompson will present each trend as a call to action: what happens if we as a global brand community do nothing, and in contrast, what can happen if we do something.

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SB'18 Vancouver Keynote / The Path Ahead: How One Company Is Galvanizing Millions
SB'18 Vancouver Keynote / The Path Ahead: How One Company Is Galvanizing Millions
Video (18m 42s)

Alex Thompson
Vice President, Brand Stewardship & Impact
REI

Alex Thompson oversees Brand Stewardship and Impact for REI. As an officer of the co-op, he is tasked with building long-term brand equity for the nation’s largest consumer co-operative.

REI

REI's purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature.

Vancouver BC, Canada Sports/Entertainment Brands Taking Stands Brand Strategy
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