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The Road to Responsible Consumption: Embedding Social and Environmental Purpose in the Heart of an Iconic Brand

Marc Pritchard, CMO, Procter & Gamble

Marc Pritchard, CMO of Procter & Gamble, shares brand new insights into how Procter & Gamble is looking to enable positive consumption in pursuit of the good life. Eschewing outdated values such as "more is always better," Procter & Gamble is actively building a roadmap for 21st-century brand leadership toward sustainable consumption norms.

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SB'18 Vancouver Keynote / The Road to Responsible Consumption: Embedding Social and Environmental Purpose in the Heart of an Iconic Brand
SB'18 Vancouver Keynote / The Road to Responsible Consumption: Embedding Social and Environmental Purpose in the Heart of an Iconic Brand
Video (16m 46s)

Marc Pritchard
Chief Brand Officer
Procter & Gamble

Marc Pritchard is Chief Brand Officer at Procter & Gamble, where he is responsible for P&G’s brand building disciplines worldwide.

Procter & Gamble

At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.

Vancouver BC, Canada Brand Strategy Good Life Cosmetics/Personal Care Products
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