The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

Alexis Olans Haass, Adidas

In this presentation from SB'15 London, Alexis Haass, Director of Sustainability at adidas, describes the power of sport to change lives, and how the brand conceived and advanced its collaboration with Parley for the Oceans as part of its “open source” approach to sustainability. Earlier this summer, adidas celebrated its new partnership with Parley for the Oceans by unveiling the world’s first shoe with an upper made entirely of ocean plastic waste. Attend this session to learn how this type of breakthrough can be scaled further, and what aspects of the partnership with Parley adidas is finding most valuable.

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SB'15 London Keynote / The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market
SB'15 London Keynote / The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market
Video (17m 48s)

Alexis Olans Haass
Director Sustainability, Global Brand
Adidas

Alexis heads adidas brand’s sustainability program from global headquarters in Herzogenaurach, Germany. Her responsibilities include directing adidas brands sustainability strategy, developing new sustainable innovations and business models, and coordinating sustainable product creation across adidas’ business units and global creation centers.

Adidas

This is where we come from, everything we do is rooted in sport. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.

London, United Kingdom Plastics Apparel/Fashion/Textiles
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