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SB19DET-E084 / Unlikely Collaboration for the Win: Building Bridges and Healing Communities through Purpose-Driven Entrepreneurship

SB'19 Detroit Keynote / Unlikely Collaboration for the Win: Building Bridges and Healing Communities through Purpose-Driven Entrepreneurship

Khalilah Olokunola (VP of Human Resources; TRU Colors Brewing), Press (Brewery Operations; TRU Colors Brewing), George Taylor (Chairman; TRU Colors Brewing)

TRU Colors Brewery is a North Carolina-based brewery staffed by active gang members. The company operates a for-profit business with the social mission of reducing violence and bringing together rival gangs. This must-watch discussion session explains why TRU Colors is an essential example of a brand Delivering the Good Life by helping build bridges between people, healing communities, and bringing about new cooperation in the unlikeliest of places.

Target

This SB'19 Detroit keynote presentation video playback is sponsored by Target.

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