Community Updates

Allstate Pledging Largest NIL Payment to College Football Players for Outstanding Community Impact

$1 million honors 22 remarkable college football players--across all divisions-- and the non-profits they serve

Brand Provided | By Golin | Published 3 years ago | About a 1 minute read

NORTHBROOK, Ill., Sept. 24, 2021 /PRNewswire/ -- Allstate (NYSE: ALL) is pledging $1 million to honor the Allstate AFCA Good Works Team, as well as their non-profits of choice, for their remarkable commitment to community service. Made possible by new NCAA Name Image Likeness (NIL) rules, Allstate has an opportunity to financially empower athletes who serve their communities, opening the door to new possibilities for players and beyond.

This is the largest NIL investment yet for community impact by a college football sponsor—and insurer. Unlike other recent NIL announcements, Allstate is financially empowering players in recognition for their work in local communities, not just their performance on the field. Community leadership aligns with Allstate's values and is part of its longstanding commitment to creating positive societal change.

Read the full release here.