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BASF Becomes The Latest Member to Join The Circular Economy 100

World-leading chemical company, BASF today announced its membership of the Circular Economy 100 (CE100). As the latest corporate member of the programme, BASF embarks on a three-year partnership to bring about opportunities for a circular economy within new business models and new solutions.

BASF 'creates chemistry for a viable future'. In combining economic success with environmental protection and social responsibility, it enables its customers and its entire value chain to meet the current and future needs of society. Through science and innovation, BASF investigates techniques for decreasing material use while keeping function and durability at its highest utility.

World-leading chemical company, BASF today announced its membership of the Circular Economy 100 (CE100). As the latest corporate member of the programme, BASF embarks on a three-year partnership to bring about opportunities for a circular economy within new business models and new solutions.

BASF 'creates chemistry for a viable future'. In combining economic success with environmental protection and social responsibility, it enables its customers and its entire value chain to meet the current and future needs of society. Through science and innovation, BASF investigates techniques for decreasing material use while keeping function and durability at its highest utility.

As well as joining the CE100, BASF also announced its membership of the New Plastics Economy Initiative, led by the Foundation and launched in May 2016. The initiative brings together key players from across the value chain to build a global plastics system that works. Together with core partners Amcor, The Coca-Cola Company, Danone, MARS, Novamont, Unilever and Veolia, BASF will work towards increasing the reuse and recycling of plastics packaging globally and optimising entire product life-cycles to promote a circular economy.

Dr. Dirk Voeste, Vise President Sustainability Strategy at BASF SE said, “Circular economy goes beyond a company’s own operations. Successful circular economy concepts need to enclose the whole value chain to fully embrace customers and suppliers. To use and re-use systems right from the beginning, “design for purpose” is key. Therefore, BASF collaborates with customers and value chain partners to further develop products and solutions to make more use of natural and technical loops.”

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

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