January 25, 2013 - The Center for Resource Solutions (CRS) announced Wednesday that Kendall-Jackson and parent company Jackson Family Wines, based in Santa Rosa, CA, have joined Green-e® Marketplace after purchasing 36,000 megawatt-hours of Green‑e Energy-Certified renewable energy certificates from NativeEnergy. The purchase covers 100 percent of the total annual electricity needs for Kendall-Jackson's U.S.-based operations. By participating in Green‑e Marketplace, Kendall-Jackson can now display the Green‑e logo to inform its customers of its commitment to clean, renewable energy. "Kendall-Jackson has a longstanding focus on environmental responsibility, and awareness of resource use and conservation runs deep in the organization," said Orrin Cook, manager of Green‑e Marketplace. "With this certification, we look forward to being able to help them communicate their commitment to clean energy to their customers, employees, and industry." Jackson Family Wines, a family-owned and -operated wine company, is one of the largest users of solar cogeneration and has implemented water-conservation measures, saving 9 million gallons per year.Along with buying renewable energy for use in its U.S. operations, the company has been certified sustainable under the Sustainability in Practice (SIP) program and the Certified California Sustainable Winegrowing program through the Sustainable Winegrowing Alliance. "We take a three-step approach to move towards energy independence," said Robert Boller, VP of Sustainability at Jackson Family Wines. "First, we changed our wasteful habits to reduce electricity use. Secondly, we retrofitted our equipment to be more efficient. Lastly, we've invested in renewable energy, both off-site and on-site with solar cogeneration." The company was one of 18 organizations to receive the 2011 EPA Green Power Leadership Award for energy conservation, renewable energy use and leadership. Renewable energy certificates purchased by Kendall-Jackson are certified by Green‑e Energy, the leading renewable energy certification program in the nation. Green‑e Energy provides independent, third-party certification to ensure renewable energy products meet strict environmental and consumer protection standards, including being sourced from verified, new facilities; not being double-counted towards any state's renewable energy goal; and being retired on behalf of the purchaser. Every Green‑e Marketplace participant undergoes annual verification and audits to document that it has purchased enough certified renewable energy to meet its annual commitment.
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
Sustainable Brands Staff
Published Feb 7, 2013 5pm EST / 2pm PST / 10pm GMT / 11pm CET