Community Updates

Rails and print catalogs are a perfectly sustainable fit

For this edition of our series “Conversations with Green Champions,” Chief Commercial Officer of Sustana Philip Rundle speaks with Jeff Abrams, founder and creative director of Rails, the LA-based lifestyle fashion brand.

Brand Provided | By Sustana | Published 2 years ago | About a 1 minute read

Jeff has an entrepreneurial focus on brand-building, innovation and customer experience. All this is very evident in Rails’ stylish product catalogs, printed on 100% sustainable recycled Rolland paper. The sustainability conversation extends to eco-friendly fabrics, responsible factories and clean California beaches.

Founded in 2009 in California, Rails is popular worldwide. Rails’ contemporary casual clothing for women and men is sold in 1,500 specialty and department stores worldwide, in Rails stores and direct to consumers. Rails is known for the super-soft feel of its innovative fabrics, typified by its ever-popular Hunter Shirt. Revenue and profitability have grown every year and Rails’ e-commerce channel is growing exponentially. In 2021 Rails produced five women’s catalogs and two for men with a distribution of 300,000 to 800,000 printed on Rolland® Enviro Satin with Enviro® Cover – and plans more in 2022.