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Red Brick Brewing Company Adopts Novelis evercan™ Packaging

Craft brewer expands into sustainable, certified high-recycled content aluminum cansRed Brick Brewing introduces Laughing Skull Amber Ale in evercan aluminum cans.

Published 9 years ago | About a 3 minute read

Craft brewer expands into sustainable, certified high-recycled content aluminum cans

Red Brick will expand its beverage packaging options to include evercan aluminum cans for all of its year-round offerings, beginning with Laughing Skull Amber Ale, and followed by its signature Hoplanta India Pale Ale in March 2015. Red Brick plans to expand its use of the new packaging line, introducing several new styles available exclusively in evercan in the coming year, starting with its new spring seasonal Hibiscuwit, a Belgian Wheat Ale.

"Our decision to expand from glass bottles to evercan aluminum cans aligns with our goal to be an environmentally responsible leader in the southern U.S. craft beer market," said Garett Lockhart, head brewer for Red Brick. "With evercan, we can achieve greater sustainability without sacrificing any aspect of the beer's quality."

The brewery has also partnered with Novelis on a closed-loop recycling system for their used beverage cans. The cans are collected straight from the brewery and returned to a nearby Novelis recycling center where the high-recycled content evercan material is recycled back into new evercan sheet for re-use, again and again.

"We're finding that environmentally-minded brands, and craft brewers in particular, are looking for a more sustainable packaging to help reinforce their brand profiles and further differentiate their products from the competition," said Bruce Maclane, Director, evercan Craft Brew Sales, Novelis. "Red Brick is one of several craft brewers that will be coming on board with evercan in 2015."

Aluminum cans are infinitely recyclable, durable, easily transportable and recycled more often than any other type of beverage container. Due to the inherent characteristics of aluminum, cans chill more quickly and keep beer fresher longer by eliminating light exposure, improving the overall drinking experience for consumers.

Made with a minimum 90 percent certified recycled aluminum, evercan takes the benefits of aluminum cans to the next level. Recycling aluminum requires 95 percent less energy and produces 95 percent fewer greenhouse gas emissions (GHGs) than manufacturing primary aluminum.

Introduced in 2014, Novelis' evercan is available to beverage companies globally. Company facilities in North America,Europe, South America and Asia are certified to produce evercan by SCS Global Services, a leader in environmental certification and auditing.

About Novelis
Novelis Inc. is the global leader in aluminum rolled products and the world's largest recycler of aluminum. The company operates in 11 countries, has approximately 10,900 employees and reported revenue of approximately $10 billion for its 2014 fiscal year. Novelis supplies premium aluminum sheet and foil products to transportation, packaging, construction, industrial and consumer electronics markets throughout North America, Europe, Asia and South America. The company is part of the Aditya Birla Group, a multinational conglomerate based in Mumbai, India. For more information, visit novelis.com and follow us on Facebook at facebook.com/NovelisInc and Twitter at twitter.com/Novelis.

About Red Brick Brewing Company
Founded in 1993, Red Brick Brewing Company began their brewing odyssey at a small building in downtown Atlanta. Since then, the brewery has established a more than 20-year tradition of producing fresh, interesting, and delicious brews. Red Brick prides itself on crafting a variety of year round and seasonal offerings, including its exclusive Brick Mason series. For more information, visit www.redbrickbrewing.com.