Community Updates

Sustainable Brands Allures Distinguished Brand Leaders to London Conference

SAN FRANCISCO, November 4, 2014 – Sustainable Brands® kicks off another community event in London today, SB’14 London at the Lancaster London. The conference brings together 400 influential brand leaders and cutting-edge practitioners of environmental and social innovation across 28 countries who are driving business success towards a regenerative economy.

Published 10 years ago | About a 3 minute read

The event, which opened on Monday with interactive pre-conference workshops, runs through Wednesday, November 5 and features nearly 90 influential speakers sparking conversation that explores the implications of innovation at the intersection of sustainability and brand. Continuing with the Reimagine, Redesign, Regenerate theme announced in San Diego earlier this year, business executives are collaborating to reimagine brand purpose and value and redesign the way this value is delivered, ultimately working together to create the regenerative economy of the future.

Distinguished faculty and highlights include:

Paul Dickinson, Executive Chairman, CDP launches new data and insights focused on risk and innovation opportunities around water. The 2014 Global Water Report launches to reveal how the world’s largest organizations are managing their water resources.
New research launches by Wolff Olins, GlobeScan, Salt, Forum for the Future and others covering latest intelligence on consumer attitudes and behavior, global consumption patterns and the public’s reaction to the sharing economy and circular business models.
Mike Barry, Director of Sustainable Business, Marks & Spencer outlines their current sustainability priorities, as well as sharing key tactics for implementing those priorities across a number of initiatives, partnerships and corporate departments..
Karen Little, Director of Development at Kiva, Pia Garcia, Global Client Strategist at Edelman and Ann Ewasechko, Global Manager at HP shares practical tools for employee engagement and culture change through HP’s Matter to a Million partnership program.
Given London unveils the results of a new research project investigating opportunities for Marketing and Sustainability teams to work more closely together, shedding light on key barriers.
Matthew Yeomans, Founder of Sustainly, launches the results of a study of the online communications strategies of the 17 biggest FMCG brands and 162 of their best performing and most important individual brands.
HP continues the conversation exchange started at the SB’14 San Diego Activation Hub in June, bringing together experts and opinion leaders across multiple industries to create a dialogue around HP’s Living Progress, a wholly integrated approach to business that simultaneously drives human, economic and environmental progress.
The Activation Hub features collaborative conversations on various topics started by Arrow Electronics, The Blu Effect, Flag, Flo-cert, Collectively, Sedex and others.

“The 21st century economy will reward brands that leverage pioneer thinking and capture transformational ideas that lead to both economic resilience and a healthier society and planet,” states KoAnn Skrzyniarz, founder of Sustainable Brands. “Sustainable Brands strives on a global level to bring the brand eco-system in one room for a new conversation about how formerly siloed functions and multi-stakeholder partnerships can come together to build the regenerative economy of the future. We are proud to be showcasing collaborative efforts between sustainability and brand executives that drive net positive impact toward a flourishing future.”

This premier gathering of business leaders is supported by participating sponsors including: Guardian Sustainable Business, BASF, Accenture, Havas Media, Mainstream Renewable Power, HP and others**.** Additional partners include: Forum for the Future, SustainAbility, Triple Pundit, Future 500, Business in the Community among others. Further information, including a complete list of speakers and sponsors for the conference running November 3-5 at the Lancaster London, can be found at www.SB14London.com.

Free Conference Live Stream

Once again, Sustainable Brands offers free access to live stream broadcasts from the conference for those unable to attend in person. After registering, live stream viewers will receive access to the live simulcast of conference plenary sessions on Tuesday and Wednesday. Over 700 have already registered from over 60 countries across the globe. Those interested can learn more and register at www.SB14London.com/live/register.