NRG Energy has launched Power Behind the Plug, an evocative 90-second film and campaign that seeks to illustrate how people react when they actually take a moment to think about where their power comes from. The goal of the film and campaign is to encourage every American to actively and consciously think about energy, how electricity is generated and their energy choices. The film, created with partner Droga5, is one of several ways that NRG aims to help educate businesses and consumers in making smarter choices along the path to a clean energy future.
NRG Energy has launched Power Behind the Plug, an evocative 90-second film and campaign that seeks to illustrate how people react when they actually take a moment to think about where their power comes from. The goal of the film and campaign is to encourage every American to actively and consciously think about energy, how electricity is generated and their energy choices. The film, created with partner Droga5, is one of several ways that NRG aims to help educate businesses and consumers in making smarter choices along the path to a clean energy future.
Filmed at one of the country’s busiest airports, Power Behind the Plug captures the footage from a unique charging station installation and an elaborate hidden camera network. The film crew set about capturing what happens when you give people a choice of where their power was coming from, just by putting a few words on the wall above the power supply: “Wind,” “Solar” and “Fossil Fuels.” Power Behind the Plug is intended as a thought starter to get people actively thinking about where their energy comes from.
The second-largest conventional power generation company in the U.S., NRG is continuing to create cleaner, renewable and more sustainable energy so that businesses and consumers have choices when it comes to their energy sources. While fossil fuels are still a large part of the energy mix in the U.S., NRG is pursuing long-term sustainability goals of its own, which include reducing carbon emissions by 50 percent by 2030 and by 90 percent by 2050.
Learn more about the energy options by following #SmartEnergyRevolution on social media channels and through the website, which has more on how NRG is making better use of renewable and sustainable energy.
A New Era for Brand Integrity: Navigating the Greenhush-Greenwash Spectrum
Join us as leaders from Republik, NielsenIQ, Conspirators, Henoscene, be/co, The Guardian and Room & Board analyze what newly expanded notions of brand integrity mean for brands, and how to be smarter about picking language choices that avoid the dangerous extremes of greenhushing and greenwashing — Thurs, May 9, at Brand-Led Culture Change.
Power Behind the Plug emerges the same week as intense business momentum continues to build behind the EPA’s Clean Power Plan — earlier today, 365 U.S. businesses and investor groups sent letters to 29 governors across the country expressing support for the plan, which aims to increase renewable energy use and reduce U.S. power plant carbon pollution by 30 percent by 2030, and is set to be finalized early next week.
Published Jul 31, 2015 3pm EDT / 12pm PDT / 8pm BST / 9pm CEST