Johnson & Johnson Consumer, Inc. today announced the company is joining an ambitious effort to move the world closer to a circular economy in which plastic never becomes waste. Together with the Ellen MacArthur Foundation, the UN Environment Programme, and many industry-leading companies, governments, and NGOs this commitment will strive to meet goals to tackle one of the most urgent environmental issues of our time: plastic waste and the necessity of consumer packaging reform.
As a signatory to the New Plastics Economy Global Commitment, Johnson & Johnson Consumer is committing to use more recycled materials in packaging, reduce reliance on the single-use model, and ensure that 100% of plastic packaging be reusable, recyclable or compostable via design, partnerships, and investments by the year 2025.
"With this decision to accelerate our sustainability goals, Johnson & Johnson Consumer is acknowledging the ever-increasing urgency of the issue of plastic waste—and our own responsibility to work towards innovative solutions," said Paulette Frank, Worldwide Vice President, Environmental Health, Safety & Sustainability at Johnson & Johnson.
The New Plastics Economy Global Commitment reflects a growing consensus that plastic waste has become one of the most pressing environmental threats of our time. According to a report issued by the World Economic Forum, more than 40 years after the launch of the first universal recycling symbol, only 14% of plastic packaging is actually collected for recycling. This collective commitment moves us closer to making a significant impact on the estimated 19 billion pounds of plastic that ends up in the ocean annually—a number that is expected to double by 2025.
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"We are embracing the issue of packaging reform as both a challenge to do better and an opportunity to do good," said Alison Lewis, Global Chief Marketing Officer, Johnson & Johnson Consumer. "We believe this initiative can be a powerful catalyst for driving meaningful changes in our behavior as a company—as well as the behavior of consumers themselves."