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Stakeholder Trends and Insights
Corporate Diplomacy:
Building Reputations and Relationships with External Stakeholders

In a world of viral digital media, external stakeholders can dramatically influence corporate reputations and shareholder value. In his informative new book, Corporate Diplomacy, author Witold Henisz — Deloitte & Touche Professor of Management at The University of Pennsylvania’s Wharton School — outlines the competitive need for a strategic integration of stakeholder-facing functions, to create value for society as well as shareholders.

The world needs corporate diplomats now, more than ever, to build the bridges needed to harness market forces that can drive systemic, positive change. Relationships do matter. Companies that excel in prioritizing the right strategic relationships and nurturing them well, will more likely win in a competitive marketplace

At Future 500 — where we practice stakeholder engagement between corporations and NGOs and the right and the left — Henisz’s book captures immense wisdom, balancing a scientific, analytical approach with an understanding of the importance of behavioral dynamics.

Stylus Publishing is offering SB readers a limited-time, 20 percent discount on the purchase of Corporate Diplomacy — enter source code SBCD4 at checkout. Offer valid through June 1, 2014.


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