WALKING THE TALK -
The story of impact-driven chocolate maker Tony’s Chocolonely has important
lessons for sustainability practitioners — which makes its story even sweeter.
MARKETING AND COMMS -
B Lab has launched a public comment period on new draft standards for B Corp
Certification — inviting businesses, civil society and the public to provide
feedback through an interactive website.
SUPPLY CHAIN -
The impact-driven chocolate brand doubled farmer premiums, further reduced child
labor and environmental impacts, and continued to grow its coalition of Mission
Allies.
THE NEXT ECONOMY -
Here are 4 takeaways from the 2024 WEF annual meeting that the business world
should incorporate into sustainability strategies for the year ahead.
SUPPLY CHAIN -
The often-arduous process for meeting sustainable certification requirements can
be daunting, if not prohibitive, for smallholder farmers. Digitizing the process
removes pain points for both farmers and the companies that source their crops.
MARKETING AND COMMS -
A Super Bowl ad can shape a countrywide conversation; but most brands are
choosing gutless entertainment — missing an opportunity to differentiate, engage
and lead on today’s most pertinent issues.
FINANCE & INVESTMENT -
We challenge all of these advertisers to skim the nonprofits below and think about
diverting even $1M of their game-time spend to instead address urgent social
issues.
SUPPLY CHAIN -
The certification signifies attention to worker empowerment, fair wages and
more; but whether it will galvanize competitors and partners to make such a
commitment remains to be seen.
THE NEXT ECONOMY -
Unlike the majority of lobbyists dedicated to preserving business as usual, a new generation of lobby groups are using their power to fuel sustainable development.
BEHAVIOR CHANGE -
The mayo brand is once again aiming to inspire game-day partiers to reimagine
mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
PRODUCT, SERVICE & DESIGN INNOVATION -
For the hordes of companies still struggling to make good on their net-zero
commitments, comply with impending climate-disclosure legislation and figure out
what ‘circularity’ even means, Pentatonic is here to help.
MARKETING AND COMMS -
The names that resonate with consumers and shop optimism in an industry hoping
to fix a host of complicated, global problems will help form a foundation for
many years of success.
MARKETING AND COMMS -
As sustainability claims are more widely scrutinized, companies may be tempted
to stop talking about their efforts altogether. But the risk of avoiding the
topic to protect your brand has much farther-reaching implications than you may
think.
FINANCE & INVESTMENT -
A new report from Planet Tracker analyzed nearly 4K filings from 29 major
apparel brands and found them worryingly dry.
PRODUCT, SERVICE & DESIGN INNOVATION -
To drive industry-wide carbon reduction, Logitech is sharing its design
principles and tools with any organizations in the consumer-tech industry
looking to boost their sustainability efforts.
MARKETING AND COMMS -
“This puts the onus firmly on brands to properly educate consumers so that
awareness and understanding of major climate-related terms are increased across
the board.” — Paul Flatters, founder/CEO, Trajectory
WALKING THE TALK -
A new benchmark analysis of 12 of the largest US electric utility companies
finds significant inconsistencies between utilities’ public climate commitments
and their direct and indirect climate lobbying practices.
SUPPLY CHAIN -
The two have partnered to help Stonyfield build out a program aligned with its
science-based climate targets that empowers its farmers with actionable insights
to bolster emission-reduction and carbon-sequestration efforts.
WALKING THE TALK -
In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red
Nose Day in School program; while it brings its LEGO Replay brick take-back
program to the UK.
BEHAVIOR CHANGE -
Building a culture of sustainable living can only be achieved when brands and
consumers align their efforts and take action together on the most impactful
behaviors.