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Stories About Corporate Communications

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Connecting the Dots: Digital Tools Helping Companies Tackle Scope 3 Emissions
Connecting the Dots: Digital Tools Helping Companies Tackle Scope 3 Emissions

SUPPLY CHAIN - Quantifying scope 3 is undeniably daunting. But the Partnership for Carbon Transparency is working to create the 'internet for emissions data' — which would set a common framework for all organizations to seamlessly connect, exchange and derive insights from emissions data.

4 Ways to Accelerate Your Business Results on Purpose
4 Ways to Accelerate Your Business Results on Purpose

WALKING THE TALK - In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.

‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

MARKETING AND COMMS - A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.

Marketing Resilient Food Production: How Kellogg’s and Oatly Are Leading the Pack
Marketing Resilient Food Production: How Kellogg’s and Oatly Are Leading the Pack

MARKETING AND COMMS - By partnering with Regrow Ag to track and reduce supply chain emissions, Kellogg's and Oatly are driving change and increasing awareness through transparent, data-driven marketing.

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‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste
‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste

BEHAVIOR CHANGE - SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste.

How Real-Time Supply Chain Visibility Is Transforming the Food System
How Real-Time Supply Chain Visibility Is Transforming the Food System

SUPPLY CHAIN - Implementing traceability systems puts food companies in a better position to navigate the changing regulatory landscape, build consumer trust and contribute to a sustainable food system.

Understand the Systemic Nature of the Challenge — and the Role of Your Business in the System
Understand the Systemic Nature of the Challenge — and the Role of Your Business in the System

LEADERSHIP - Leaders with an activist mindset look for new ways of working with and through others to mobilise change: showing up with a commitment to drive change systemwide, beyond the performance of their own business.

Microsoft, Crown Estate Engage Budding Environmentalists in New Minecraft Education Worlds
Microsoft, Crown Estate Engage Budding Environmentalists in New Minecraft Education Worlds

MARKETING AND COMMS - The companies have collaborated on two new worlds aimed at engaging students on issues related to climate change and biodiversity; and to consider careers in areas such as engineering, sustainability and conservation.

Intrepid Travelers Can Now Understand Their Adventures’ Carbon Impacts
Intrepid Travelers Can Now Understand Their Adventures’ Carbon Impacts

MARKETING AND COMMS - Intrepid has launched one of tourism’s most comprehensive carbon-labeling initiatives, alongside new research that shows consumer demand for better transparency and understanding their personal impacts.

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Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance
Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance

LEADERSHIP - While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams.

Beyond ‘Carbon Neutral:’ Refining Corporate Carbon-Credit Claims
Beyond ‘Carbon Neutral:’ Refining Corporate Carbon-Credit Claims

THE NEXT ECONOMY - With the explosive growth of the voluntary carbon market came concerns around carbon-reduction claims lacking clarity or being misleading. Several refined claims frameworks have emerged to bridge these gaps.

Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears

MARKETING AND COMMS - Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.

AI Is Helping Brands Address Forced Labor in Supply Chains
AI Is Helping Brands Address Forced Labor in Supply Chains

SUPPLY CHAIN - As companies have faced reputational risk due to the uncovering of labor abuses from suppliers that many did not even realize were supplying them, there’s been a push to better manage and ensure supply-chain transparency — with technology playing a key role.

bluesign Continues to Clean Up Fashion with Expansion into Denim, Footwear
bluesign Continues to Clean Up Fashion with Expansion into Denim, Footwear

SUPPLY CHAIN - Partnerships with brands including Madewell and Vibram will help adapt bluesign’s existing standards and guidelines for two untapped industries.

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Reports Lay Out the True Cost of Frequent Flyer Programs, Private Jets
Reports Lay Out the True Cost of Frequent Flyer Programs, Private Jets

THE NEXT ECONOMY - Frequent flyer reward programs encourage flyers to emit up to 34x their lifetime carbon budget; while flying private can pollute up to 30x more than a standard flight.

How to Win Big with a Recycling Challenge
How to Win Big with a Recycling Challenge

WASTE NOT - Last year, we set the record for World’s Largest College Recycling Event; but we didn’t want this to be a one-time win. So this year, we’ve recruited new partners to heighten the competition and increase the impact.

Consumers Want More Sustainable Packaging But Struggle to Identify It
Consumers Want More Sustainable Packaging But Struggle to Identify It

BEHAVIOR CHANGE - Retailers continue to refine what packaging they find acceptable to answer consumer demand for more sustainable solutions — and consumer goods companies must keep innovating to keep pace.

In the Face of a Polycrisis, a Transformative Mindset Is Business’ Only Way Forward
In the Face of a Polycrisis, a Transformative Mindset Is Business’ Only Way Forward

BUSINESS CASE - Forum for the Future’s latest 'Future of Sustainability' report sets out four plausible trajectories for how companies can respond to current threats and opportunities across markets.

ISSB Urged to Prioritize Human and Worker Rights in Next Set of Reporting Standards
ISSB Urged to Prioritize Human and Worker Rights in Next Set of Reporting Standards

SUPPLY CHAIN - The investor letter asserts that the financial materiality of human rights-related topics – and the critical role of human rights due diligence in identifying business risks – has never been clearer, and that ‘investors are in dire need of a unified social disclosure framework.’

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Could AI Root Out the Greenwash Marring Sustainability Communications?
Could AI Root Out the Greenwash Marring Sustainability Communications?

MARKETING AND COMMS - It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?

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