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Stories About Corporate Communications

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How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good
How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good

ORGANIZATIONAL CHANGE - A positive company culture provides a foundation for an organization’s beliefs, values and business approach. But this can only be sustained by staying true to the company’s core values.

3 Steps for Ensuring Complete, Accurate Primary Supply Chain Data
3 Steps for Ensuring Complete, Accurate Primary Supply Chain Data

SUPPLY CHAIN - Primary data is the foundation of a strong sustainability program. This framework will help you effectively and efficiently collect the data you need to map, measure and reduce your supply-chain impacts, and meet reporting requirements.

Tapestry, ASICS Share Insights on Supply Chain Transformation in TrusTrace Traceability Roadmap
Tapestry, ASICS Share Insights on Supply Chain Transformation in TrusTrace Traceability Roadmap

SUPPLY CHAIN - Launched in collaboration with Fashion for Good, the Traceability Roadmap provides a step-by-step guide to implementing traceability to achieve ESG, compliance and business goals.

7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)
7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)

ORGANIZATIONAL CHANGE - Now’s the time to take all that effort and integrate it into fun engagement opportunities for both your workforce and your brand’s biggest fans. Here are our seven favorite ideas for doing just that.

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Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey

WALKING THE TALK - I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity.

Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation

MARKETING AND COMMS - This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.

Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned
Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned

MARKETING AND COMMS - New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.

New Certification Raises Bar for Restaurant Sustainability Practices
New Certification Raises Bar for Restaurant Sustainability Practices

WALKING THE TALK - The Food Made Good Sustainability Standard is the only certification designed to measure restaurants’ social and environmental impacts, wherever they are in the world. It also highlights areas for improvement and provides credibility in communicating sustainability practices to customers.

New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change
New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change

WALKING THE TALK - B Lab’s standards have offered a flexible approach to achieving B Corp certification; but that flexibility has been criticized as not holding bigger companies accountable for driving systemic change. We sat down with B Lab to learn more about its evolving standards.

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Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem
Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem

MARKETING AND COMMS - A corresponding survey of US adults reveals the beverage industry has ‘more work to do when it comes to education’ around proper recycling.

HP Study: Climate Crisis Changing Parental Decisions on Purchases, Careers, Even Family Size
HP Study: Climate Crisis Changing Parental Decisions on Purchases, Careers, Even Family Size

THE NEXT ECONOMY - 91% of parents surveyed are concerned about climate change — a majority say the crisis has even impacted their perspective on having more children.

Where to Invest Efforts in the Era of Regulatory Uncertainty
Where to Invest Efforts in the Era of Regulatory Uncertainty

MARKETING AND COMMS - Between our responsibilities as sustainability professionals and a growing set of topics to learn about, impacts to track and regulations to meet, it’s hard to know where to focus to do the most good. To help distinguish between signal and noise, I take the following approach.

Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather

SUPPLY CHAIN - The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier.

Home-Improvement Retailers Across the World Come Together to Address Scope 3 Emissions
Home-Improvement Retailers Across the World Come Together to Address Scope 3 Emissions

COLLABORATION - The EDRA/GHIN Scope 3 taskforce will agree on consistent methodologies in how carbon data is treated through the supply chain and share best practices in both reporting and accelerating the industry’s progress in reducing Scope 3.

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How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices
How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices

BEHAVIOR CHANGE - Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions.

PepsiCo, UEFA Launch Circular Pilots During Champions League Finals
PepsiCo, UEFA Launch Circular Pilots During Champions League Finals

WASTE NOT - Last weekend’s Women’s event was the first Champions League Final to deploy returnable service ware, starting a long-term collaboration in reducing waste at major sports events.

Outvertising to Brands: Stand Your Ground This Pride Month
Outvertising to Brands: Stand Your Ground This Pride Month

WALKING THE TALK - As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'

Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?
Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?

ORGANIZATIONAL CHANGE - A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance.

‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing

MARKETING AND COMMS - Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.

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ASICS Launches Product Carbon-Footprint Labeling
ASICS Launches Product Carbon-Footprint Labeling

MARKETING AND COMMS - By releasing its product carbon-impact data, ASICS joins a growing number of companies sharing this information to help consumers working to address their environmental impacts make more educated purchasing decisions.

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