COLLABORATION -
The EDRA/GHIN Scope 3 taskforce will agree on consistent methodologies in how carbon data is treated through the supply chain and share best practices in both reporting and accelerating the industry’s progress in reducing Scope 3.
BEHAVIOR CHANGE -
Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions.
WASTE NOT -
Last weekend’s Women’s event was the first Champions League Final to deploy returnable service ware, starting a long-term collaboration in reducing waste at major sports events.
WALKING THE TALK -
As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'
ORGANIZATIONAL CHANGE -
A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance.
MARKETING AND COMMS -
Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.
MARKETING AND COMMS -
By releasing its product carbon-impact data, ASICS joins a growing number of companies sharing this information to help consumers working to address their environmental impacts make more educated purchasing decisions.
WALKING THE TALK -
The impact-driven chocolate brand hopes that Tony's Mission Lock will provide inspiration to other companies looking to protect their mission for the long term.
MARKETING AND COMMS -
As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges.
MARKETING AND COMMS -
On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’
THE NEXT ECONOMY -
The Science Based Targets Network’s science-based targets for nature are a significant step towards helping companies take integrated action to protect nature — beginning with freshwater and land.
PRODUCT, SERVICE & DESIGN INNOVATION -
As Brand-Led Culture Change continued, we heard from a number of players touching retail on how they’re nudging consumers toward more climate-friendly purchases and shifting the model
to create a more just and inclusive shopping experience.
MARKETING AND COMMS -
Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.
MARKETING AND COMMS -
Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all.
MARKETING AND COMMS -
Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
ORGANIZATIONAL CHANGE -
Employees are key to the success of any ESG program. But it can be challenging to strike a balance between engaging employees and managing company priorities.
MARKETING AND COMMS -
As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change.
MARKETING AND COMMS -
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.
MARKETING AND COMMS -
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations.
FINANCE & INVESTMENT -
Kraft Heinz and Church & Dwight responded to shareholder proposals with new goals to cut virgin plastic use; now, 185 investors have called on 30 other CPG brands and retailers to accelerate their action on plastic.