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ICT and Big Data
How Can Information Technology and Big Data Help Us Innovate for a More Sustainable Future?

Calling all technologists and data-heads! Beginning in August, Sustainable Brands will launch a new Issues in Focus editorial channel examining how information technology and data are being used as platforms for innovation in sustainability.Guest editor Bart King of New Growth Communications and the SB editorial team are seeking articles, interviews and case studies for publication throughout the year.

Calling all technologists and data-heads! Beginning in August, Sustainable Brands will launch a new Issues in Focus editorial channel examining how information technology and data are being used as platforms for innovation in sustainability.

Guest editor Bart King of New Growth Communications and the SB editorial team are seeking articles, interviews and case studies for publication throughout the year.

The Issue in Focus

In the first decade of the 21st century, Information Technology laid a new foundation for business as usual, changing the way we communicate with stakeholders and the way we collect data. Last year, this Issue in Focus revealed how increased monitoring and optimization of flow networks for electricity, water and transportation have the potential to create massive resource savings, while software and virtual collaboration tools bring ever greater human resources to bear on the challenges of sustainability.

This year we’ll continue the theme, exploring how emerging technologies and the analysis of big data yield opportunities for improving the efficiency of operations and gaining insights to consumer behavior. We'll highlight how information technology is helping to green established sectors (e.g. IBM's Smarter Planet initiative and the "Internet of Things") and individual behaviors (the "quantified self"); where it has enabled new sustainable markets and services to emerge; and the processes that contribute to the innovation and adoption of IT and big data for profitably delivering social good. Specific topics will include:

  • how brands can mine data to identify opportunities in sustainability
  • who brands turn to for innovative IT solutions
  • why brands should tune in to grassroots movements empowered by web technologies

Please send content ideas to the email addresses below.

Content Guidelines

Our readers are business leaders and strategists seeking information about how others are profitably innovating for sustainability. They seek insights and ideas that might be applied across market sectors about how to drive top-line growth while successfully reducing the impacts of their operations, and engaging key stakeholders along the way.

We evaluate submissions based on currency and relevance of the examples or ideas presented, balance of perspective, strength and clarity of content and delivered principles. See our Writers’ Handbook for further guidelines.

What

Written (600-1000 words), audio and/or video perspectives.

Who

CTOs, CIOs, CIS and MIS managers, network architects, analysts and the support teams of marketing and sales communicators who help translate the technical jargon into compelling narratives.

How

Share a one-paragraph to one-page overview describing your insight into the use of information technology and/or big data to drive improvements or innovations in sustainability.

When

Article ideas and submissions will be accepted on an ongoing basis throughout the year; email our editors at the addresses below.

Criteria

We’re looking for leading-edge thinking, tools, initiatives — any brand activities aimed at utilizing information technology to achieve greater sustainability. Preference will be given to content that provides perspectives with enterprise-wide and ideally market-wide implications and applications.

Send submissions and ideas to:

Bart King, guest editor
Jennifer Elks, managing editor

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