Turn purpose into profit — join SB'25 San Diego to scale sustainable innovation and unlock brand growth.

Event Calendar

SB'25 San Diego

October 13-16, 2025

For more than 18 years, Sustainable Brands (SB), a female-founded Public Benefit Corporation, has convened a community of courageous optimists reshaping the future of commerce worldwide. SB is where purpose, credibility, and authenticity meet – and also where today’s business and brand leaders come to learn, get inspired, and engage with one another to share new ideas that can help them deliver sustainable business value through innovation for environmental and social benefit.

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Global Events

SB'25 Aotearoa New Zealand

May 13-14, 2025

The Value of Purpose - Join purpose pioneers and global leaders to build the business case, while experiencing first-hand how values create value.

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SB Brands for Good 2025

June 3-5, 2025

SB Brands for Good 2025: Catalyzing Culture Change brings brand leaders, marketing and communications experts, and sustainability professionals together for a virtual summit to explore innovative ways to influence consumer behavior toward sustainable living. With expert insights, cutting-edge research, and actionable strategies, this virtual summit will help brands close the intention-action gap and drive meaningful cultural change.

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SB Türkiye

October 8-9, 2025

Join Sustainable Brands Türkiye 2025 to shape the future of business and brands! Learn about clear, responsible business models in environmental and social issues, discover solutions to overcome challenges, and get inspired by bold new ideas. Take your place among the leaders driving meaningful change!

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SB'26 San Diego Event Key Art
SB'26 San Diego Event Logo

SB'26 San Diego

June 8-11, 2026

Big News for 2026 – SB'26 is Moving to June! Starting in 2026, SB San Diego will shift to June, giving attendees more time to integrate key insights into their annual planning cycles. We'll be back at Town & Country Resort in June 2026 for another transformative event.

Webinars

Sponsored by:

The ROI of Sustainability Part 1: What's Changed, What Hasn't and How to Move Forward with Confidence

Thursday, May 8, 2025

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Sponsored by:

Demystifying Molecular Recycling: Tackling Common Packaging Sustainability Challenges

Tuesday, May 13, 2025

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Member Meetings

SB Member Network: Shifting Customer Behavior and Demand December Member Meeting

December 3-4, 2025

Engaging customers in sustainability efforts enables us to increase the reach and impact of these programs, while simultaneously driving demand. Each December, the Sustainable Brands Member Network gathers for a full day of interactive learning and community-led insights on the intersectionality of Marketing and Sustainability. Specifically, we explore how we can collectively shift cultural norms and inspire customers to demand and adopt more sustainable behaviors. Join us and register today.

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Calendar

Global Event
SB'25 Aotearoa New Zealand

May 13-14, 2025

Global Event
SB Brands for Good 2025

June 3-5, 2025

Global Event
SB Türkiye

October 8-9, 2025

Global Event
SB'25 San Diego

October 13-16, 2025

Global Event
SB'26 San Diego

June 8-11, 2026

Global Event
SB'25 Aotearoa New Zealand

May 13-14, 2025

Global Event
SB Brands for Good 2025

June 3-5, 2025

Global Event
SB Türkiye

October 8-9, 2025

Global Event
SB'25 San Diego

October 13-16, 2025

Global Event
SB'26 San Diego

June 8-11, 2026