Big News for 2026 – SB'26 is Moving to June! Starting in 2026, SB San Diego will shift to June, giving attendees more time to integrate key insights into their annual planning cycles. We'll be back at Town & Country Resort in June 2026 for another transformative event.
All of us feel the mounting pressure to reshape the future of commerce so that business and society can thrive in harmony with nature. It'll require ongoing breakthroughs in innovation, properly and ethically deployed for us to reach our goals. Join us in SB'26 TOKYO as together we explore new strategies, tools and solutions for turning challenge into business opportunity to redesign our brands to win in a changing world.
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Located in New Zealand, the SB’26 Ōtautahi Christchurch event brings together the Sustainable Brands community to explore how businesses can lead in regenerative, resilient, and future-fit growth. Through curated conversations and practical insights, the program will spotlight innovation, collaboration, and real-world solutions shaping a flourishing future for brands, people, and the planet.
Connect with leaders from around the world as we connect global thinking with local action - turning ambition into measurable impact.
Join the April SB Member Meeting for a dynamic exploration of how consumer brands are scaling future-fit innovation in practice. From next-generation materials and circular design to using AI to accelerate learning, decision-making, and scale, this meeting surfaces what becomes possible when sustainable innovation is treated as a source of real competitive advantage.
February 18-19, 2026
April 15-16, 2026
June 8-11, 2026
August 24-25, 2026