The campaign from Natura, Forbes and Africa Creative highlights the power of the Amazon’s $317B bioeconomy and that the standing forest is worth seven times more than the potential earnings from its destruction.
THE NEXT ECONOMY - While heat is the leading cause of weather-related illnesses and deaths in both Canada and the US, companies can explore nature-based solutions to help reverse this trend and foster spaces where people can thrive.
PRODUCT, SERVICE & DESIGN INNOVATION - Colossal Biosciences says its work to revive keystone species such as the mammoth could be a boon for ecological restoration and biodiversity preservation, but conservationists say it could become a moral and ethical quagmire.
MARKETING AND COMMS - Sounds Right aims to finally pay Nature royalties for her contributions to art and everything else on earth by prompting conversation, raising funds for conservation and inspiring millions of fans to take action.
THE NEXT ECONOMY - The reality of climate change’s existence is not the debate that voters are interested in anymore: They have experienced it firsthand and care about solutions.
PRODUCT, SERVICE & DESIGN INNOVATION - To unlock a self-sustaining, regenerative local system, an ecosystem of co-beneficiaries invested in the place and bound by a system of co-benefits is required.
WALKING THE TALK - The sustainability leader sets out to hit its climate goals through direct carbon reduction and carbon storage — and challenges industry peers to do the same.
MARKETING AND COMMS - To all fellow impact professionals, I encourage you to look at the narrative your communications are fueling and consider whether your business, your audience and the planet would benefit from a more nuanced view.
MARKETING AND COMMS - Good-Loop’s Good-Media Academy outlines how the ad industry impacts climate change and what advertisers can do to mitigate it.
WALKING THE TALK - Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions.
THE NEXT ECONOMY - As our climate systems become more erratic, clean sources of energy will become ever more precious; and scaling and diversifying sustainable ways to harness it will be key to our survival.
MARKETING AND COMMS - The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices.
MARKETING AND COMMS - Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options.
MARKETING AND COMMS - The update to one of the best-selling board games of all time presents players with a pertinent dilemma: spend resources to invest in clean, sustainable energy sources or opt for cheaper, yet polluting, fossil fuels.
PRODUCT, SERVICE & DESIGN INNOVATION - While the plant-based protein industry deals with growing pains, cultivated meats — and even a combination of the two — are waiting in the wings to help future-proof our food system.
WASTE NOT - The tool provides actionable insights for food growers and buyers to map their current loss levels at the farm and develop new channels to utilize more of what is grown.
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Repairs and reconstruction are critical for improving the state of our country’s infrastructure. Advancements in elastomers and PCR plastics in asphalt can enhance road integrity, increase roads’ lifespan and pave the way for a circular economy.
THE NEXT ECONOMY - Apple has announced a new process that will finally enable customers and independent repair providers to utilize used Apple parts in repairs; but advocates of the right-to-repair movement see the move as a small first step.
THE NEXT ECONOMY - The purpose economy is becoming a force in Canada and around the world. Now is the time to help it overcome any growing pains and highlight the purpose gains to put business and humanity on a sustainable path at scale.
SUPPLY CHAIN - Waitrose is the latest retailer to partner with Tony’s Open Chain — a Tony’s Chocolonely initiative to end exploitation in the industry; while the World Cocoa Foundation launches a methodology for measuring household income and living incomes for farmers.