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2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns

2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns

2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more.

Tomorrow’s Air Enlists Travelers in Carbon-Removal Conversation, Tangible Action

BEHAVIOR CHANGE - The world’s first carbon-removal collective for travelers offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage.

Porter Novelli Launches Justice, Equity, Diversity and Inclusion (JEDI) Advisory Service Offering in Reponse to Growing Business Imperative

PRESS RELEASE - Organizations continue to struggle, as nearly half of employees reconsider their current job because they feel their company hasn’t done enough around JEDI

Bumble Bee Revolutionizing the Future of Food Through Radical Transparency

REDEFINING SUSTAINABLE SEAFOOD FOR THE FUTURE - Bumble Bee’s adoption of blockchain is not just about dispelling doubt about its fishing practices — it provides a window into quality and supply chain management, which could unlock major savings for the company.

Groundbreaking Report Shows Pathway to Scale for Reusable, Circular Packaging Models

THE NEXT ECONOMY - In the report, Closed Loop Partners, IDEO and the NextGen Consortium share learnings from multiple pilots of reusable coffee cup systems that eliminate waste.

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AZEK Cracks Recycling Code for Post-Consumer PVC Building Materials

WASTE NOT - Many plastic-based building materials that could be recycled aren’t, because most companies haven’t yet figured out how. The AZEK Company cracked this code, and diverted nearly 300 million pounds of waste from landfills in 2019.

PepsiCo Doubles Down on Climate Goals, Expands Farmer-Empowerment Efforts in Latin America

WALKING THE TALK - PepsiCo plans to more than double its science-based climate goal, aiming to achieve net-zero emissions by 2040; and expands efforts to create resilient supply chains in Latin America and the Caribbean, with a focus on female farmers.

PepsiCo Doubles Down on Climate Goal and Pledges Net-Zero Emissions by 2040

PRESS RELEASE - PepsiCo, Inc. announced plans to more than double its science-based climate goal, targeting a reduction of absolute greenhouse gas (GHG) emissions across its value chain by more than 40% by 2030.

The Creative Collision of Circular Economy and Supply Chain in the Built Environment

SUPPLY CHAIN - The intersection of circular practices and supply chain in the built environment will be a ripe area for innovation as companies look to their real estate portfolios for opportunities to meet their ambitious sustainability commitments by 2030.

Prince Charles’ ‘Terra Carta’ Urges Business, Finance to Put Nature at Heart of 2030 Recovery Plan

LEADERSHIP - Inspired by the Magna Carta, the ‘Terra Carta’ (Earth Charter) calls on CEOs from around the world to engage and play their part in leading the global transition to a low-carbon future by 2030.

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What Have We Learnt About Building Post-Pandemic Cities for All?

THE NEXT ECONOMY - Mobility is a fundamental aspect of cities; and a city only evolves when all of its inhabitants can fully participate in it. Inclusive urban mobility and accessible technologies are some of the best allies to forge cities for all and to improve the life of seniors and people with disabilities.

Food Waste Recycling Sees Setbacks During Pandemic

WASTE NOT - While zero-waste initiatives in the US gained momentum in 2019 and early 2020, myriad complications related to the pandemic brought many to a screeching halt. But as we transition from emergency mode, there have been restarts.

No Compromises: How Eastman’s Naia™ Renew Is Transforming the Fashion Industry

CHEMISTRY, MATERIALS & PACKAGING - Here, Shaw’s Kellie Ballew and Eastman’s Ruth Farrell discuss the opportunities created by Eastman’s Naia™ Renew textile, and the need to show the market that sustainability and circularity can be achieved without compromise.

HMTX Industries Aims to Raise $1 Million to Battle Addiction Crisis

BEHAVIOR CHANGE - The luxury vinyl maker’s support of this cause is a unique example of how companies are committing themselves to social sustainability — an important component of the corporate social responsibility model.

Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

THE NEXT ECONOMY - Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.

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What Does It Really Mean to Call ‘Society’ Your Stakeholder?

LEADERSHIP - For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset?

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

MARKETING AND COMMS - Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.

Shaw Industries’ Troy Virgo Recognized by The InternationalWell Building Institute for Exceptional Leadership

PRESS RELEASE - Troy Virgo, director of sustainability at Shaw Industries, has been selected by the International WELL Building Institute®(IWBI®) to receive a 2020 IWBI community award recognizing outstanding members of the WELL AP and WELL Faculty community.

Collaborative SourceUp Platform to Accelerate Sustainability of Entire Sourcing Regions

SUPPLY CHAIN - IDH - The Sustainable Trade Initiative and brand partners including Mars, PepsiCo and Unilever have developed the platform to enable a landscape approach to sustainable commodity sourcing.

Trending: Brands, Investors Show They’re Banking on Net-Zero Transition

FINANCE & INVESTMENT - As 2020 finally winds down; a number of investor, brand and banking initiatives shows that this year’s many challenges haven’t derailed major global efforts to achieve, at minimum, a net-zero future.

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