Published on March 22, 2026
Written by Mary Austin Harrelson
About a 6 minute read
The Resale Paradox reveals how sports culture has turned secondhand apparel into a liquid asset, inadvertently lowering the psychological barrier to overconsumption while appearing to champion circularity. As the resale market climbs toward $367 billion, the industry must decide if it is truly reducing waste or simply building a faster, more efficient treadmill for constant newness.
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