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Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose

MARKETING AND COMMS - NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap.

Global Public Thinks GDP Should Include Health, Education, Environmental Data

FINANCE & INVESTMENT - The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey finds that an average of 72% of people across 11 countries would prefer to broaden GDP to incorporate these additional data.

6 Tips for Avoiding Recycled Materials Supply Chain Disruptions

CHEMISTRY, MATERIALS & PACKAGING - Don’t wait until a breakdown happens to explore alternatives. Start evaluating your supply chain today and expand your recycled plastic sources to keep things humming no matter what the world throws at you.

New Guide to Help Travel Businesses Decarbonize During the Pandemic

ORGANIZATIONAL CHANGE - Carbon-neutral travel giant Intrepid Travel aims to assist others in rebuilding responsibly, for a more sustainable return to tourism.

Doconomy's 2030 Calculator Democratizes Product Carbon Footprint Labeling

NEW METRICS - Swedish impact-tech startup Doconomy has launched a new, free tool that enables fast and reliable product carbon footprint calculations for brands and manufacturers.

Greenpeace Canada Supports FSC Responsible Forestry Standard

MARKETING AND COMMS - In June, Forest Stewardship Council (FSC) Canada celebrated the first anniversary of its new responsible forest management standard — which has received strong support from industry and NGOs alike.

Viola Brands: A Case Study in Cultivating Racial Equity

WALKING THE TALK - Cannabis producer Viola Brands is determined to increase minority representation in the industry. Its Viola Cares program provides education, employment and other resources; in order to create 10,000 jobs within the cannabis industry for Black people.

The Role of Black Employees in Creating Equitable Workplaces

ORGANIZATIONAL CHANGE - We are living in a moment that’s demanding employers to change the way in which they position themselves — if they really believe in inclusion — while Black employees can really evaluate where they are and how they feel about their workplace.

Implementers, Catalysts and This Moment in History

LEADERSHIP - "If you’re going to do something great, why not spread it around? Why not be a catalyst and amplify the impact exponentially?" — Daniel Aronson

Report: Existing Technologies Can Stem Flow of Plastic into the Oceans by 80%

WASTE NOT - We know the problem; and, increasingly, we know how to solve it. It’s time for decision-makers, including leading global consumer brands that have been identified as part of the problem, to start taking the necessary steps to prevent plastic from ending up in the ocean, now.

Could the Great American Outdoors Act Lead to Equitable Access to Nature?

THE NEXT ECONOMY - Finally, something both parties can agree on — the passage of the Great American Outdoors Act is not only a beacon of hope for preservation of the US’ national parks, it could help ensure that the entire country has access to the restorative power of nature.

Trending: Returnity, Venetian Resort Working to Cut Out COVID Waste

CHEMISTRY, MATERIALS & PACKAGING - Surgical mask upcycling and antimicrobial, reusable packaging solutions are some of the latest initiatives aiming to clean up some of our COVID-fueled, plastic-covered mess.

From the Source: New System Offers Brands Data on Sustainable Cotton-Growing Practices

MARKETING AND COMMS - The US Cotton Trust Protocol provides measured and verified data about US cotton; which allows fashion and textile brands and retailers to track annual progress toward their targets, and help them tell their sustainability stories.

Mastercard Leads the Payments Industry Forward to a More Sustainable Future

PRESS RELEASE - 60+ Financial Institutions have Issued Cards Made from Recyclable, Bio-Sourced, Chlorine-Free, Degradable and Ocean Plastics

Trending: Levi’s, Dockers, Sheep Inc Moving Sustainable Apparel Ever Forward

WASTE NOT - Dual launches from Levi Strauss include recycled denim Levi’s and Water<Less Dockers; while carbon-negative wool sweaters from Sheep Inc come with full supply chain transparency.

US Retail Giants Convene to Reinvent the Plastic Retail Bag

COLLABORATION - Leading retailers CVS Health, Target and Walmart — joined by Kroger and Walgreens, and NGOs Conservation International and Ocean Conservancy — unite to tackle retail bag waste and invite others to join the effort.

Trending: Banking Giants Begin to Walk Their Talk on Climate Change

FINANCE & INVESTMENT - A 1% for the Planet account from Bank of the West, and new actions from Morgan Stanley and BlackRock, could signal turning point in big finance.

Imagine, Never Having to Charge Your Personal Devices Ever Again

CLEANTECH - Powerfoyle is a new solar material capable of converting all types of light into energy — making it possible to charge any device or appliance from natural daylight, sun or indoor lighting.

Young Innovators Compete on Ideas to Build Back Better in Latin America

PRODUCT, SERVICE & DESIGN INNOVATION - UNEP’s Innovation for Sustainable Lifestyles Competition sees college-level entrepreneurs developing solutions in the areas of transportation, building and food to help the region rebound from the COVID-19 pandemic.

WEF: 395M New Jobs by 2030 If Businesses Prioritize Nature

THE NEXT ECONOMY - As governments and businesses look to rebuilding the global economy post-pandemic, a new study from the World Economic Forum (WEF) has found that ‘nature-positive’ solutions can create 395 million jobs by 2030.


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