Last Chance to Join Us at SB'24 San Diego!

Latest News

Americans Back Sustainable Tech Growth and Education, Jobs to Support It

While some climate-mitigation efforts can be polarizing, a new survey by the Michigan Economic Development Corporation reveals significant public support for investments in sustainable technologies. Read More...

Reuse and Circularity Pilots Taking Off Inside Major Sports, Entertainment Venues

Beverage giants Coca-Cola and PepsiCo are among companies working with partners to swap out single-use cups and trays for reusable serveware systems at big events. Read More...

Will New Ecodesign Regulation Make Sustainable Products the Norm for EU Consumers?

Brands, take heed: This legislation will apply to all products that are sold in Europe, not just manufactured in the region — impacting manufacturers, importers, distributors, retailers and sellers all around the world. Read More...

Clif Outdoor Play Initiative Aims to Increase Access to Nature-Based Play Spaces

Clif's Zbar brand is working with the nonprofit KABOOM! to create modern, outdoor play spaces and increasing the organization's capacity to influence and build a more sustainable playground industry. Read More...

Antonioli: Carbon Markets Must Center on Long-Term, Sustainable Development Impacts

Former Verra CEO David Antonioli believes the carbon market is missing a golden opportunity to design and deploy carbon finance as a powerful transitional tool toward a zero-carbon economy. He outlines his vision in a new, six-part report. Read More...

EcoSet: Redirecting Film-Industry Waste for Creative Reuse

The film industry is one of the largest producers of unnecessary waste in the world. Avoiding or repurposing that waste has become its own industry within entertainment, and circular service providers such as EcoSet are leading the charge. Read More...

Engineering the Future of Circular Packaging in the US Heartland

A collaboration between Dow and New Energy Blue aims to make a new biomass refinery in Mason City, Iowa a linchpin in a massive, circular shift for the plastics industry. Read More...

This DTC Marketplace Fosters Fairer Trade for Smallholder Food Producers

R-ainbow connects small food producers around the world with nearby buyers in real time — reducing logistical expenses and emissions, and boosting prices for farmers and transparency and trust within the food supply chain. Read More...

US’ Outdated Composting Infrastructure Offers Golden Investment Opportunity

New report from the Composting Consortium provides landscape analysis of existing compost infrastructure, markets and business models; and blended-finance opportunities to scale organics circularity. Read More...

Study Explores Marketing Tactics for Lower-Impact Menstrual Products

Disposable menstrual products are a less-talked-about but major contributor to global plastic pollution. A recent study investigated consumer preferences and devised guidelines to bolster adoption of more sustainable options in different markets. Read More...

Report: 6 Strategies for Building Nature-Positive, Circular Economy for Europe

The Ellen MacArthur Foundation outlines six circular strategies to transform Europe’s built environment that will boost economic activity, increase climate resilience, and make cities more vibrant places to live and work. Read More...

What Consumer Data Can Tell Us About the Future of Sustainability

While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers. Read More...

Foodtech Innovators Spill the Beans on Climate-Proofing Coffee

These two startups are fundamentally changing how coffee is produced — by eliminating the need for beans altogether, and repurposing food waste along the way. Read More...

Ironic, Understated Campaign Attracts Viral Interest in Visiting Oslo

VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and an understated production style — and highlights a growing trend in values-driven tourism marketing. Read More...

This Nepalese B Corp Illustrates a Holistic Model for Sustainable Development

Shah Hemp Innoventures turns typically wasted ‘weeds’ into a resource for literally building a more sustainable, equitable economy. Read More...

‘Greenhushing’ Diminishing Returns for 58% of US’s 100 Biggest Companies

New report asserts that businesses that aren't transparent on their ESG progress, for fear of greenwashing, are missing opportunities for investment and gaining credibility with consumers. Read More...

Purdue Researchers Aim to Prevent Wildfires by ‘Studying Every Tree’

Purdue University’s Institute for Digital Forestry is developing a variety of remote-sensing solutions that can enhance the ability to determine the probability and magnitude of wildfires at a given location. Read More...

Companies Mitigating Climate Change Reduce Their Cost of Capital

New research shows that when companies disclose their environmental impact — and take meaningful action to mitigate it — they earn investor trust. Read More...

Starbucks, Coca-Cola, PepsiCo Lead Brands Launching First City-Wide Reuse System

The collaboration, led by the NextGen Consortium, makes reusable cups the default option in over 30 national and local restaurants across the City of Petaluma, California. Read More...

When We Look at the Future of Our Industry, We All Lost in Cannes

If we are to safeguard advertising’s legitimacy, we must address our image problem. It’s time we apply our collective creativity to solve our (industry’s) biggest challenges. Read More...

Upcoming Events

October 14-17, 2024
SB'24 San Diego
US Event
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi