Published on December 10, 2025
Written by Dieter Fenkart-Froeschl and National Forest Foundation
About a 3 minute read
Corporate sustainability is at a crossroads, and one of the clearest paths forward runs directly through our National Forests. At this year’s Sustainable Brands conference in October, SB’25 San Diego, a consistent theme emerged from conversations with corporate leaders: companies are seeking hope, future-focused investments, and opportunities to build deeper connections with consumers. In our session, “Why Public Lands Belong at the Heart of Brand Purpose,” we explored how America’s public lands — and National Forests in particular — offer a powerful way to meet those needs with tangible, shared outcomes.
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