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Sustainable Brands Elevates the Stage for a Regenerative Economy

PRESS RELEASE - The Sustainable Brands community today launches its flagship event, SB’20 Long Beach, with a call to action for igniting more sustainable systems through regenerative business practices.

Commodity Traders Need to Do Their Part in the Fight Against Deforestation in 2020

SUPPLY CHAIN - With a new year, a new decade and new levels of investor attention in play, global commodity traders should resolve to address their material risks from deforestation and disclosure their progress on no-deforestation commitments.

Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries

MARKETING AND COMMS - In 1973, PR pioneer Harold Burson — who passed away last week at the age of 98 — deftly summed up the role of the PR professional, related to the role of a corporation, in society: Be the corporate sensor, conscience, communicator and monitor.

Here’s How to Encourage People to Dine Out More Sustainably

BEHAVIOR CHANGE - Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich options.

5 Tips for Leaders Who Want to Create a Strong Sustainability Culture

LEADERSHIP - In order to integrate sustainability into the core of a business, it has to be a part of the company’s culture. For this to happen, a top leader must be willing and ready to go first and evolve, according to leadership advisor Sandja Brügmann.

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Recyclate – A New Lease on Life for Consumer Packaging?

WASTE NOT - Consumers appreciate recycled packaging as long as it doesn’t affect the quality, functionality and price of the product. But how do brands remain competitive in view of added costs for high-quality recycling and the low price of virgin plastics?

Sustainability Drove Us to Buy Less This Holiday Season

BEHAVIOR CHANGE - As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less.

Why I Invested in a 'Smart Gun' Company

PRODUCT, SERVICE & DESIGN INNOVATION - While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns?

Climate Action Through Biomimicry: Innovation for the SDGs

PRODUCT, SERVICE & DESIGN INNOVATION - The tagline for this year’s Biomimicry Global Design Challenge, “Design° for People + Planet,” asks participants to look at what degree of change they will make for a particular SDG, using nature as their mentor.

Midwestern Airport Uses ‘Green’ Products to Address Common Airfield Challenges

CHEMISTRY, MATERIALS & PACKAGING - Following positive results from a trial run, Cincinnati/Northern Kentucky Int'l Airport is planning to continue using Nachurs' Alpine RF-14F® deicer for the 2019/2020 winter.

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Uniting to Drive Change: The Cleaning Industry Bands Together for a Sustainable Future

CHEMISTRY, MATERIALS & PACKAGING - We know, of course, that no matter how many bold ambitions a company has, it cannot change the world alone. But through collaborative effort, the impact companies can make is multiplied, often many times over.

Al Iannuzzi shares how sustainability drives value for The Estée Lauder Companies and how he almost became a forest ranger

MEMBER SPOTLIGHT - We recently spoke with Al Iannuzzi, Vice President, Sustainability at The Estée Lauder Companies, about how he made the transition from potential forest ranger to leading sustainability strategy at a prestige beauty company.

Attention, Businesses: Don’t Let Your Trade Associations Undermine You on Climate Action

WALKING THE TALK - We know that companies have many issues to juggle and that representation on one issue can outweigh misrepresentation on another. However, on climate, we don’t have time to waste.

Tackling the Social Barriers to Good Health

WALKING THE TALK - Abbott’s new Future Well Communities program works to fight diabetes by partnering with local stakeholders to address the social determinants of health.

And then there were 10 …

THE NEXT ECONOMY - In the case of the climate crisis, we’re not facing one tipping point, but two. The hard part: These two tipping points would tilt us in opposite directions! But our current situation doesn’t mean it’s game over — it means it’s game on.

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3 Ways We’ll Change the Game in 2020

COLLABORATION - Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come.

Walking the Talk: How Companies Are Delivering on the Promise of Social Impact

COLLABORATION - The metrics used by consumers, employees and investors to measure a company’s success are changing quickly, so the most forward-looking businesses are focused on implementing solutions that benefit people, society and the planet more-broadly — while bolstering their bottom line, too.

Shaw Carpet Tile Manufacturing & Recycling Facility Achieves LEED Certification

PRESS RELEASE - Shaw Industries Group, Inc. (Shaw) has achieved the USGBC’s LEED Silver designation for its carpet tile manufacturing and recycling facility in Adairsville, Ga. (known as T1).

Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020

MARKETING AND COMMS - Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.

Empowering Customers While Building Better Business, a Thriving Future for All

THE NEXT ECONOMY - With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.

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