MARKETING AND COMMS - With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage?
MARKETING AND COMMS - Several discussions at [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands) highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.
THE NEXT ECONOMY - Centered around a rural region of lower Michigan, ‘Shared Abundance’ highlights the power of stakeholder collaboration in building more resilient communities.
SUPPLY CHAIN - At [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands/), a variety of brands and innovators discussed on-the-ground improvements cleaning up global and regional supply chains — and how to drive them further.
WALKING THE TALK - At [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands/), several discussions and events explored the potential for social impact when we rethink business as usual.
MARKETING AND COMMS - Final-day keynotes at [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands) explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.
BEHAVIOR CHANGE - At [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands), several rich discussions centered on the growing number of efforts successfully educating and engaging various audiences on more sustainable behaviors, lifestyles and careers.
MARKETING AND COMMS - Another strong thread throughout [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands) addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.
PRODUCT, SERVICE & DESIGN INNOVATION - Despite a lack of scientific consensus regarding the efficacy and safety of its approach, intrepid startup Make Sunsets is throwing caution to the wind (literally).
THE NEXT ECONOMY - At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced.
CHEMISTRY, MATERIALS & PACKAGING - At [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands), three sets of innovators at the forefront of the materials and packaging space shared key insights into the biobased and circular solutions driving a sea change in the market.
WALKING THE TALK - The world’s largest toymaker acknowledged the issues it encountered in pursuit of a more sustainable alternative to its oil-based plastic bricks, illustrating the still-circuitous path to sustainable solutions.
PRODUCT, SERVICE & DESIGN INNOVATION - Day 3 keynotes regaled [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands) attendees with a peek at regenerative, circular and win-win-win social-purpose business models.
WASTE NOT - Healthcare facilities are extremely complex physical environments. As such, sustainability initiatives will require more planning, research and pilots to ensure organizations are safely implementing initiatives without impacting the provision of patient care.
FINANCE & INVESTMENT - This week at [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands), Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments.
PRODUCT, SERVICE & DESIGN INNOVATION - Naturally, food and its many issues has been a major topic this week at [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands). Here, two panels of innovators share their approaches to filling in systemic gaps in our food system.
THE NEXT ECONOMY - Astrostays launched in 2019 to promote tourism while training local youth in astronomy to show off the Himalayas’ night sky. Now, Cosmohub is a more scalable, sustainable model — a connected community space that highlights local folklore and traditions along with stargazing.
WASTE NOT - This week at [**SB’23 San Diego**](https://events.sustainablebrands.com/conferences/sustainablebrands), two illuminating panels featured experts from a variety of aspects of the emerging circular economy, who shared key insights and lessons learned in the pursuit of circularity.
CHEMISTRY, MATERIALS & PACKAGING - Convened by Lonely Whale, the program aims to accelerate scaling and market adoption of seaweed-based alternatives to thin-film plastics made from fossil fuels.
THE NEXT ECONOMY - Keynotes on day 2 of [**SB’23 San Diego**](https://events.sustainablebrands.com/conferences/sustainablebrands) touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.