Each year, the world produces 430 million tons of plastic — yet, under 10
percent is recycled. The rest piles up in landfills, clogs waterways and
pollutes oceans — creating a global environmental
disaster.
Plastic’s durability, which makes it so versatile and indispensable, is also its
biggest detriment environmentally: It takes hundreds of years to degrade; and
microplastics
have infiltrated the air, water and even our bodies — harming biodiversity, and
human health and reproductive systems. By 2050, it’s estimated that the oceans
will contain more plastic than fish.
While promising plastic
alternatives
continue to be developed, methods for safely degrading existing plastic waste
are just as important — and most promising solutions on that front are still in
the
startup
or
research
phase.
Enter HIRO Technologies™ — an Austin,
Texas-based biotech startup whose Kickstarter
campaign,
launching today, aims to take its groundbreaking plastic-eating fungi
technology from lab to global market. While HIRO’s first consumer application
— MycoDigestible™ diapers — is set to debut in February 2025, the focus
of this initial launch is on the fungi-powered technology that makes it all
possible.
“Our dependence on plastic is unsustainable,” says co-founder Miki
Agrawal — whose previous ventures,
Thinx and Tushy, are also
dedicated to improving the ways we get things out of our systems. “It’s an
environmental issue and a human health crisis. We knew we had to look to nature
for a solution.”
Fungi are nature’s original decomposers, secreting enzymes that can target and
break apart a variety of durable materials — making them a
popular solution for “mycoremediating” construction
waste
and creating biodegradable
packaging,
textiles
and more.
While plastic-eating fungi were first discovered by Yale
researchers
in 2011, the breakthrough has mostly remained confined to laboratories. HIRO has
taken this science to the next level — creating a patented, award-winning,
shelf-stable, commercial solution that makes fungi-powered plastic recycling
safe, scalable and accessible for consumers and manufacturers alike. Just last
week, HIRO Technologies won the prestigious 2024 Hygienix Innovation
Award —
the highest honor in the non-woven industry.
HIRO’s plastic-eating fungi degrade the carbon chains in plastic, transforming
it into soil and mycelium — a valuable byproduct that can enrich ecosystems.
Unlike traditional end-of-life methods that require high energy inputs or create
harmful emissions, HIRO’s fungi-powered solution is scalable, sustainable and
truly circular.
“It’s literally in mushrooms’ DNA to break down complex carbon materials,”
explains co-founder Tero
Isokauppila, who also founded
mushroom coffee brand Four Sigmatic. “They
already break down lignin, which has a similar carbon backbone to plastics.
We’ve simply re-trained them to do what they already kind of knew how to do."
HIRO’s goal is to partner with manufacturers, consumer brands and waste
management companies worldwide to become the global supplier of plastic-eating
fungi.
As HIRO gears up for the release of its first product, the world’s first
MycoDigestible™ diaper, the company also aims to highlight the unique role of
parents and babies in this ecosystem. Diapers, a top contributor to household
plastic waste, create an opportunity to pair human-created waste with fungi’s
transformative power.
“Baby poop is gold,” Agrawal adds. “Right now, we’re throwing away this
incredible fertilizer while relying on pig manure to nourish our crops. Every
baby — and every mother — has the potential to fuel this 100-million-year-old
technology. By embracing this natural cycle, we can turn waste into
life-sustaining material.”
Through the Kickstarter, supporters can help fast-track HIRO’s innovation while
gaining access to exclusive rewards, including HIRO’s Plastic Breakdown Kit
— a sleek terrarium that demonstrates the fungi-powered recycling process — and
the first MycoDigestible diapers at discounted rates. Larger contributions
unlock experiences including a masterclass with Isokauppila or even
funding a landfill pilot project in a developing country. Every pledge
accelerates research and development, bringing scalable fungi-based solutions to
consumers and industries worldwide.
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Sustainable Brands Staff
Published Dec 10, 2024 10am EST / 7am PST / 3pm GMT / 4pm CET