Global Partners

Content from our SB Global Partners.

Article
Global PartnersCircular EconomyCollaboration & Co-Creation
Plasticity: A Brand that Hopes to No Longer Exist in Ten Years
Plasticity: A Brand that Hopes to No Longer Exist in Ten Years
Published on November 18, 2025
About a 4 minute read

Eighty million. That’s the number of plastic umbrellas used in Japan each year, with most of them used only once. Because plastic umbrellas combine multiple materials, they are difficult to disassemble and rarely recycled. Instead, they are typical... View More

Article
Global Partners
How Living Things and Rice Led Us to Sake Brewing
How Living Things and Rice Led Us to Sake Brewing
Published on October 30, 2025
About a 5 minute read

For Fukunari Wakabayashi, sake brewing isn’t just a craft — it’s a living expression of harmony between people, nature, and place. Inspired by his grandparents’ rice paddies and the creatures that thrived there, Wakabayashi founded Yamane-Shu... View More

Article
Global Partners
Redesigning Traditional Japanese Sweets For An Aging Society
Redesigning Traditional Japanese Sweets For An Aging Society
Published on October 28, 2025
About a 5 minute read

When it comes to living well in this aging modern world, one major challenge is dysphagia, a condition where swallowing becomes difficult due to illness or old age. In Japan, where glutinous rice pounded into a sticky dough called mochi is traditiona... View More

Article
Organizational GovernanceNew MetricsGlobal Partners
Nature as Shareholder: Reimagining Ownership
Nature as Shareholder: Reimagining Ownership
Published on September 5, 2025
About a 3 minute read

As businesses pursue sustainability to ensure their resilience, a novel approach invites us to reimagine how business and nature can achieve mutual benefit. ... View More

Article
New MetricsFinance & InvestmentGlobal Partners
Speaking Their Language: Selling Shareholders on the Value of Purpose
Speaking Their Language: Selling Shareholders on the Value of Purpose
Published on June 2, 2025
About a 4 minute read

It’s strategic fluency. The clearer we are about how intangibles deliver value, the more likely we are to see them protected and prioritised in decision-making. ... View More

Article
Global Partners
SB’25 Tokyo Calls for Brands to Adopt Regenerative Practices for a Flourishing Future
SB’25 Tokyo Calls for Brands to Adopt Regenerative Practices for a Flourishing Future
Published on March 21, 2025
About a 4 minute read

This year’s theme, 'Breakthrough in Regeneration,' reflects a shift toward a more dynamic approach to sustainability that emphasizes restoration and renewal. ... View More

Article
Global Partners
Award-Winning Tours Immerse Travelers in Japan’s Unique Culture, History
Award-Winning Tours Immerse Travelers in Japan’s Unique Culture, History
Published on March 7, 2025
About a 8 minute read

The Japan Tourism Agency's 2nd Sustainable Travel Awards recently recognized tour offerings that create value for both travelers and destinations. ... View More

Article
Global PartnersOrganizational Governance
Sustainability Leaders Share Best Practices at SB Türkiye 2024
Sustainability Leaders Share Best Practices at SB Türkiye 2024
Published on December 4, 2024
About a 4 minute read

On September 17-18 at the Swissotel Bosphorus in Istanbul, global and local sustainability leaders shared insights into innovative business strategies, the use of AI, supply chain transformation, and brand-led cultural change. ... View More

Article
Community UpdatesGlobal Partners
Sustainable Brands KL Conference 2024 to focus on role of AI in sustainability plan
Sustainable Brands KL Conference 2024 to focus on role of AI in sustainability plan
Published on June 19, 2024
About a 1 minute read

Sustainable Brands Kuala Lumpur Conference 2024 (SB’24 KL) will focus on the themes of technology and artificial intelligence (AI) in service of sustainability and regeneration. ... View More

Article
Innovation & TechnologyGlobal Partners
‘Enrich Life-in-Motion for Those We Serve’: How Mazda’s Values Fuel Its Innovations
‘Enrich Life-in-Motion for Those We Serve’: How Mazda’s Values Fuel Its Innovations
Published on June 13, 2024
About a 11 minute read

Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.' ... View More

Article
Circular EconomyGlobal Partners
Recenter and Accelerate: Japanese Brands Discuss Future-Proofing the Country’s Economy
Recenter and Accelerate: Japanese Brands Discuss Future-Proofing the Country’s Economy
Published on March 13, 2023
About a 5 minute read

“How is the world transforming itself, and how is that going to be linked to corporate activities? We need to achieve symbiosis with that.” — Akihiro Inatsugi, Bridgestone ... View More

Article
Innovation & TechnologyCircular EconomyCollaboration & Co-CreationGlobal Partners
‘Changing Our DNA’: Brands Large and Small Illustrate New Models for Sustainability in Asia
‘Changing Our DNA’: Brands Large and Small Illustrate New Models for Sustainability in Asia
Published on June 24, 2022
About a 4 minute read

On day two of SB’22 Kuala Lumpur, leaders in construction, eco-tourism, artisanal goods, marketing and more highlighted successes and challenges behind next-generation sustainability strategies — and the need for Malaysian brands to embrace colla... View More

Article
Organizational GovernanceGlobal Partners
Asian Companies Can Now Find Their Way to Sustainability with the Brand Transformation Roadmap
Asian Companies Can Now Find Their Way to Sustainability with the Brand Transformation Roadmap
Published on March 8, 2022
About a 5 minute read

Sustainable Brands’ proprietary tool was launched in Asia at the 2022 edition of the Sustainable Brands Asia-Pacific conference. ... View More

Article
Marketing & CommunicationsGlobal Partners
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
Published on March 2, 2022
About a 4 minute read

The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia. ... View More

Article
Organizational GovernanceCircular EconomyOrganizational GovernanceGlobal Partners
Leading Brands Share Mix of Success Stories, Cautionary Tales at SB’21 Madrid
Leading Brands Share Mix of Success Stories, Cautionary Tales at SB’21 Madrid
Published on June 22, 2021
About a 6 minute read

While showcasing brands leading the charge toward sustainability — including Interface and Tony’s Chocolonely — SB’21 Madrid gave equal weight to just how much work we have left to do: Only 13% of companies can accurately deem themselves “s... View More

Article
Circular EconomyGlobal Partners
‘Sustainability Is Not Enough:’ The Road to Regeneration in Malaysia and Beyond
‘Sustainability Is Not Enough:’ The Road to Regeneration in Malaysia and Beyond
Published on March 26, 2021
About a 5 minute read

This week at SB’21 Kuala Lumpur, executives and practitioners across industries discussed the needed shift in power and focus — from extractive to regenerative business, and how we get there. ... View More

Article
Circular EconomyGlobal Partners
SB’21 Asia-Pacific: In Asia, the Time for a Sustainable Recovery Is Now
SB’21 Asia-Pacific: In Asia, the Time for a Sustainable Recovery Is Now
Published on March 3, 2021
About a 5 minute read

In many parts of Asia, COVID-19 is relatively under control; and the focus is on recovery. How the region responds, and how much companies push for a sustainable post-pandemic economy could influence the entire world, due to Asia’s place as the glo... View More

Article
Community UpdatesGlobal Partners
SB’21 ASIA-PACIFIC, the First Regional Hybrid Conference, to Be Held on February 24-25, 2021
SB’21 ASIA-PACIFIC, the First Regional Hybrid Conference, to Be Held on February 24-25, 2021
Published on November 16, 2020
About a 3 minute read

Sustainable Brands® is pleased to announce its first HYBRID (both live and virtual) conference “SB 2021 ASIA-PACIFIC” is being prepared to debut February 24-25, 2021, hosted live from Yokohama, Japan. The event will convene the largest dedicated... View More

Article
Collaboration & Co-CreationCircular EconomyInnovation & TechnologyGlobal Partners
SB’20 Yokohama: Collaboration, Co-Creation Tackling the Challenges Facing Japan and the World
SB’20 Yokohama: Collaboration, Co-Creation Tackling the Challenges Facing Japan and the World
Published on April 27, 2020
About a 10 minute read

On the theme of “Delivering the Good Life,” SB'20 Yokohama was held on February 19–20 in Yokohama City, Kanagawa Prefecture, just outside of Tokyo. The fourth SB conference in Japan attracted 231 speakers and more than 3,300 attendees, making i... View More

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