SB’25 San Diego, Saver Discount Deadline July 13!

Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Article
P&G Partners to Scale Circular Approach to Chemical Production

Converting industrial CO2 emissions into feedstock for a plethora of common materials is a win-win for lowering costs and decarbonizing consumer products. ... View More

Article
Tech, Partnerships, Creativity Helping Hotels Fight Food Waste

Properties around the world are implementing technology, redesigning menus, redistributing excess and changing the narrative around food consumption. ... View More

Article
Can the US Produce Its Own Electronics? Not Without Circularity

A side effect of tariffs could be an increase in industry circularity and the associated recycling of materials and components to enable domestic electronics manufacturing. ... View More

Article
5 Best Practices to Discover EPR Cost Savings in Your Packaging Data

Businesses are required in certain states to collect and report packaging data — so if your company must gather packaging data anyway, why not use it to reduce packaging waste (and EPR fees!)? ... View More

Article
New Study Challenges Circular Fashion’s Sustainability Potential

The devil’s in the details: Researchers assert circular fashion’s economic and environmental benefits have been grossly overstated, and more clarity and due diligence are critical. ... View More

Article
US Retailers Missing $74B Opportunity in Apparel Resale

With consumers increasingly preferring higher-quality apparel at affordable prices and tariffs threatening supply chain stability, ThredUp outlines the win-win online resale offers for retailers and shoppers alike. ... View More

Article
First Citywide Reusable Cup Project Shows Viability of Reuse at Scale

In three months, the first citywide program in the US to offer a free reuse-and-return system for to-go cups produced environmental benefits when compared with a single-use alternative. ... View More

Article
New Cross-Industry Consortium Takes Aim at Small-Format Plastic Waste

Closed Loop Partners’ Center for the Circular Economy calls on brands to join critical work to increase recovery of valuable small-format plastic packaging typically lost to landfills. ... View More

Article
New Construction or Renovation? Weighing the Costs of a Building’s Life

Changing the focus from short-term fixes to long-term solutions will create a resilient built environment that preserves the integrity of a building's past, serves the needs of the present, and anticipates those of a sustainable future. ... View More

Article
Fashion Giants Join Forces to Scale Circular Apparel, Footwear

Two new initiatives from Fashion for Good are enlisting industry heavyweights to ‘create a blueprint for systemic change,’ by scaling circular solutions and infrastructure for footwear and textiles. ... View More

Article
BMW Group Expands Circular Supply Chain for EV Batteries

After establishing a system for harvesting cobalt, lithium and nickel from its high-voltage batteries in China, a new partnership extends the effort to its EU supply chain — with the US, Mexico and Canada to follow. ... View More

Article
Study: Upcycling Food Isn’t Inherently Sustainable

New research highlights the potential benefits of upcycling surplus food and by-products — including job creation, cost-effectiveness and environmental advantages. But potential risks include reducing food security and equity. ... View More

Article
Latin Innovators Unseating Conventional Leather with Circular, Biobased Alternatives

Polybion and Mabe Bio are future-proofing leather production with local and circular strategies that utilize waste, boost local economies and empower rural communities. ... View More

Article
Once Again, It’s Fungi to the Rescue – This Time, They're Eating Plastic Pollution

Biotech startup HIRO Technologies has launched a Kickstarter to scale the circular, fungi-powered solution behind its forthcoming MycoDigestible™ diapers. ... View More

Article
Unwrapping the Holiday Returns Crisis: The Hidden Costs of Convenience

Product returns should no longer be viewed as an inevitable cost of doing business but as an opportunity to innovate. It’s time to broaden consumer awareness of the fate of most returned goods and change that story by closing the loop. ... View More

Slides
SB Consumer Behavior Design Playbook

Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... View More

Slides
SB Circularity Communications Playbook

Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... View More

Article
Yes, It’s Complex – but a Circular Economy Is Achievable

We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward. ... View More

Article
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy

Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive... View More

Article
Meet the ‘Angel’ Helping Hollywood End Its Wasteful Ways

Earth Angel helps productions of all sizes reduce their footprint through education, resource management and carbon tracking — with the goal of harnessing the cultural influence of the entertainment industry to scale these efforts. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Tuesday, July 1, 2025
The CMO + CSO Power Partnership: Boosting Brand Value Together
Webinar
Sponsored by Ipsos North America
More Information

Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
Webinar
More Information