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SB Consumer Behavior Design Playbook

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Published Nov 9, 2024 1pm EST / 10am PST / 6pm GMT / 7pm CET

Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful behavior change. (SB Member-exclusive content)

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Marketing & Communications

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Excellence in Execution Series

Consumer Behavior

Circular Economy

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