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Stories About Consumer Insights

Found 818 stories. Page 1 of 41.

Starbucks, Coca-Cola, PepsiCo Lead Brands Launching First City-Wide Reuse System
Starbucks, Coca-Cola, PepsiCo Lead Brands Launching First City-Wide Reuse System

PRODUCT, SERVICE & DESIGN INNOVATION - The collaboration, led by the NextGen Consortium, makes reusable cups the default option in over 30 national and local restaurants across the City of Petaluma, California.

When We Look at the Future of Our Industry, We All Lost in Cannes
When We Look at the Future of Our Industry, We All Lost in Cannes

MARKETING AND COMMS - If we are to safeguard advertising’s legitimacy, we must address our image problem. It’s time we apply our collective creativity to solve our (industry’s) biggest challenges.

Study: Conflicting Motivations Prevent Us from Washing More Sustainably
Study: Conflicting Motivations Prevent Us from Washing More Sustainably

BEHAVIOR CHANGE - A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes.

‘Enrich Life-in-Motion for Those We Serve’: How Mazda’s Values Fuel Its Innovations
‘Enrich Life-in-Motion for Those We Serve’: How Mazda’s Values Fuel Its Innovations

PRODUCT, SERVICE & DESIGN INNOVATION - Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.'

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Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition
Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition

WALKING THE TALK - Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.

Consumers, Brewers Taking a Closer Look at Beer’s Environmental Impact
Consumers, Brewers Taking a Closer Look at Beer’s Environmental Impact

THE NEXT ECONOMY - As Deschutes and Patagonia Provisions partner on beers made from regenerative grain, nearly 50% of beer lovers around the world say they will pay more for a sustainable brew.

Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward
Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward

MARKETING AND COMMS - As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective.

Report: Food & Beverage Sustainability Plans Missing Critical Levers
Report: Food & Beverage Sustainability Plans Missing Critical Levers

WALKING THE TALK - A new Quantis report has identified several common gaps in company strategies that will keep businesses sustainability targets out of reach and five key priorities for companies to adopt.

Cross-Industry Collaborations Turning the Tide on Cold-Water Washing
Cross-Industry Collaborations Turning the Tide on Cold-Water Washing

BEHAVIOR CHANGE - Tide partnerships with everyone from appliance manufacturers and retailers to NASA and the International Space Station are helping us reduce the impact of cleaning our clothes.

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Gen Z Becoming More Skeptical of Influencers, Sustainability Messaging
Gen Z Becoming More Skeptical of Influencers, Sustainability Messaging

MARKETING AND COMMS - New survey of Gen Zs in the US and Canada suggest a growing distrust of influencers; and while sustainability is still a consideration when purchasing, budget, price and brand authenticity are paramount.

Abillion: Fueling the Plant-Based Revolution from Platform to Plate
Abillion: Fueling the Plant-Based Revolution from Platform to Plate

BEHAVIOR CHANGE - Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products.

New Collaborations Lay Further Groundwork for Circular Fashion Economy
New Collaborations Lay Further Groundwork for Circular Fashion Economy

THE NEXT ECONOMY - A new report from Fashion for Good’s Sorting for Circularity maps pathway to scaling fiber-to-fiber recycling within the US, while brands joining the Ellen MacArthur Foundation’s Fashion Remodel initiative explore ways to make money without making new clothes.

Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference
Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference

MARKETING AND COMMS - The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.

Regenerative Ag Practitioners Gather to Share Notes from the Field
Regenerative Ag Practitioners Gather to Share Notes from the Field

SUPPLY CHAIN - Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving regenerative agriculture shared insights on demystifying regenerative ag for consumers, quantifying regenerative sourcing and creating resilience in cotton production.

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Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing
Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing

MARKETING AND COMMS - The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere.

Alternative Packaging Alliance Out to Reshape the Conversation Around Boxed Wine
Alternative Packaging Alliance Out to Reshape the Conversation Around Boxed Wine

CHEMISTRY, MATERIALS & PACKAGING - The group — comprised of seven higher-end wine producers — is bringing a decidedly hip, modern update to a segment with a big perception issue.

Is Bipartisan Climate Policy Possible in the US?
Is Bipartisan Climate Policy Possible in the US?

THE NEXT ECONOMY - The reality of climate change’s existence is not the debate that voters are interested in anymore: They have experienced it firsthand and care about solutions.

Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction
Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction

MARKETING AND COMMS - The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices.

Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus
Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus

MARKETING AND COMMS - Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options.

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Is It Time for Old Solutions to New Problems?
Is It Time for Old Solutions to New Problems?

THE NEXT ECONOMY - It’s clear we need a fundamental shift in how we perceive and manage our finite resources. But as more and more businesses shift away from profit at all costs to profit with purpose, hopefully we will all soon 'share more, waste less.'

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