REGENERATION & RESILIENCE -
Study reveals climate-related concerns of residents of 10 major cities, and
provides case studies and actionable strategies for increasing urban climate
resilience.
COLLABORATION & CO-CREATION -
In keynotes on day 3 of SB’24 San Diego, major players in electronics, beauty, retail and recycling extolled the virtues of partnering with stakeholders to drive sustainability and circularity initiatives both inside and outside their companies.
MARKETING & COMMUNICATIONS -
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week.
CIRCULAR ECONOMY -
Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber
to road to solve complex business challenges — from creating new value flows to
cracking the code to circularity and driving progress toward a zero-emission
automotive future.
REGENERATION & RESILIENCE -
Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience.
CONSUMER BEHAVIOR CHANGE -
Climate-focused tour operators are learning to balance bringing travelers to
fragile destinations to learn about the effects of climate change while not
exacerbating the negative impacts of the tourism industry.
MARKETING & COMMUNICATIONS -
The public's diminishing interest in corporate activism isn't a call for businesses to
remain silent and focus solely on profits. Rather, it's a demand for
authenticity and relevance in corporate messaging.
MARKETING & COMMUNICATIONS -
The classic marketing mix, the 4 Ps — product, price, place and promotion —
provide a good framework with which food and beverage marketing teams can insert
sustainability into the conversation. Adding a fifth P, purpose, will provide a
foundation for making a larger impact.
MARKETING & COMMUNICATIONS -
New, dynamic label features The Recycling Partnership’s Recycle Check QR code
and utilizes data from its national database to demystify recycling across the
US.
CONSUMER BEHAVIOR CHANGE -
For many consumers, the primary barriers to recycling are a lack of education
and the effort required. Businesses can easily address both challenges and encourage better recycling habits.
MARKETING & COMMUNICATIONS -
A new report highlights the public’s lack of understanding of regenerative agriculture
and its benefits; illycaffè and Kiss the Ground continue to help scale messaging
that fills this gap.
MARKETING & COMMUNICATIONS -
Latest initiatives include circularity advocates and resellers working to end
double taxation on secondhand fashion, a sustainable detergent brand’s
continued efforts to reduce the impacts of laundry, and a recycled edition of a beloved clog.
MARKETING & COMMUNICATIONS -
“This irrefutable data should reassure any business and encourage brands to
renew their commitment to inclusivity in all forms — to not only benefit the
communities they serve, but to drive growth and financially prosper.”
ORGANIZATIONAL GOVERNANCE -
First-of-its-kind study from Expedia Group takes an intersectional approach to
uncover barriers to travel for underserved communities and help industry
eliminate barriers including access, discrimination and lack of personal safety.
MARKETING & COMMUNICATIONS -
1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered.
INNOVATION & TECHNOLOGY -
The new product, 60% minced beef mixed with 40% pea protein, aims to reduce environmental impact while providing customers with a familiar taste at a lower cost: It has a 37.5% lower carbon footprint — and is 33% cheaper — than traditional ground beef.
MATERIALS & PACKAGING -
Economic models shift slowly, and consumer habits are hard to break. A shift
from linearity to circularity won’t happen overnight, but there are tangible
ways businesses can help consumers shift their behaviors today.
CONSUMER BEHAVIOR CHANGE -
Disposable menstrual products are a less-talked-about but major contributor to
global plastic pollution. A recent study investigated consumer preferences and
devised guidelines to bolster adoption of more sustainable options in different
markets.
MARKETING & COMMUNICATIONS -
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers.
INNOVATION & TECHNOLOGY -
These two startups are fundamentally changing how coffee is produced — by
eliminating the need for beans altogether, and repurposing food waste along the
way.