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Stories About Consumer Insights

Found 833 stories. Page 1 of 42.

More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism

CONSUMER BEHAVIOR CHANGE - Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry.

2 Truths and a Lie About Corporate Sustainability
2 Truths and a Lie About Corporate Sustainability

MARKETING & COMMUNICATIONS - The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging.

Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix
Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix

MARKETING & COMMUNICATIONS - The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundation for making a larger impact.

How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions
How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions

MARKETING & COMMUNICATIONS - New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US.

How Can Brands Help Consumers Unravel Myths Around Recycling?
How Can Brands Help Consumers Unravel Myths Around Recycling?

CONSUMER BEHAVIOR CHANGE - For many consumers, the primary barriers to recycling are a lack of education and the effort required. Businesses can easily address both challenges and encourage better recycling habits.

Researchers, Brands Broadening Public’s Understanding of Regenerative Ag
Researchers, Brands Broadening Public’s Understanding of Regenerative Ag

MARKETING & COMMUNICATIONS - A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap.

Industry Players Continue Multi-Pronged Effort to Reduce Fashion’s Impacts
Industry Players Continue Multi-Pronged Effort to Reduce Fashion’s Impacts

MARKETING & COMMUNICATIONS - Latest initiatives include circularity advocates and resellers working to end double taxation on secondhand fashion, a sustainable detergent brand’s continued efforts to reduce the impacts of laundry, and a recycled edition of a beloved clog.

New Study Proves Inclusive Advertising Boosts Sales, Brand Value
New Study Proves Inclusive Advertising Boosts Sales, Brand Value

MARKETING & COMMUNICATIONS - “This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.”

New Research Offers Pathway to More Inclusive Travel Industry
New Research Offers Pathway to More Inclusive Travel Industry

ORGANIZATIONAL GOVERNANCE - First-of-its-kind study from Expedia Group takes an intersectional approach to uncover barriers to travel for underserved communities and help industry eliminate barriers including access, discrimination and lack of personal safety.

Climate Uneducation in the US, Part 2: Failing High Schools
Climate Uneducation in the US, Part 2: Failing High Schools

MARKETING & COMMUNICATIONS - 1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered.

Lidl Launches Industry-First, Partially Plant-Based Ground Meat
Lidl Launches Industry-First, Partially Plant-Based Ground Meat

INNOVATION & TECHNOLOGY - The new product, 60% minced beef mixed with 40% pea protein, aims to reduce environmental impact while providing customers with a familiar taste at a lower cost: It has a 37.5% lower carbon footprint — and is 33% cheaper — than traditional ground beef.

How Does Consumer Behavior Challenge the Circular Economy?
How Does Consumer Behavior Challenge the Circular Economy?

MATERIALS & PACKAGING - Economic models shift slowly, and consumer habits are hard to break. A shift from linearity to circularity won’t happen overnight, but there are tangible ways businesses can help consumers shift their behaviors today.

Study Explores Marketing Tactics for Lower-Impact Menstrual Products
Study Explores Marketing Tactics for Lower-Impact Menstrual Products

CONSUMER BEHAVIOR CHANGE - Disposable menstrual products are a less-talked-about but major contributor to global plastic pollution. A recent study investigated consumer preferences and devised guidelines to bolster adoption of more sustainable options in different markets.

What Consumer Data Can Tell Us About the Future of Sustainability
What Consumer Data Can Tell Us About the Future of Sustainability

MARKETING & COMMUNICATIONS - While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers.

Foodtech Innovators Spill the Beans on Climate-Proofing Coffee
Foodtech Innovators Spill the Beans on Climate-Proofing Coffee

INNOVATION & TECHNOLOGY - These two startups are fundamentally changing how coffee is produced — by eliminating the need for beans altogether, and repurposing food waste along the way.

Starbucks, Coca-Cola, PepsiCo Lead Brands Launching First City-Wide Reuse System
Starbucks, Coca-Cola, PepsiCo Lead Brands Launching First City-Wide Reuse System

INNOVATION & TECHNOLOGY - The collaboration, led by the NextGen Consortium, makes reusable cups the default option in over 30 national and local restaurants across the City of Petaluma, California.

When We Look at the Future of Our Industry, We All Lost in Cannes
When We Look at the Future of Our Industry, We All Lost in Cannes

MARKETING & COMMUNICATIONS - If we are to safeguard advertising’s legitimacy, we must address our image problem. It’s time we apply our collective creativity to solve our (industry’s) biggest challenges.

Study: Conflicting Motivations Prevent Us from Washing More Sustainably
Study: Conflicting Motivations Prevent Us from Washing More Sustainably

CONSUMER BEHAVIOR CHANGE - A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes.

‘Enrich Life-in-Motion for Those We Serve’: How Mazda’s Values Fuel Its Innovations
‘Enrich Life-in-Motion for Those We Serve’: How Mazda’s Values Fuel Its Innovations

INNOVATION & TECHNOLOGY - Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.'

Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition
Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition

ORGANIZATIONAL GOVERNANCE - Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.