Making a strong business case for sustainability is now more important than ever - are you and your organization effective enough?
Demonstrating the ROI of sustainability has been a long-standing barrier to action.
Now the sustainability field not only faces challenges getting data, meeting rising expectations, and dealing with increased scrutiny, but it is also being challenged and opposed on an unprecedented scale.
This makes ROI questions deeper and more urgent than ever.
Consider the following key dynamics: Changes in government action mean more uncertainty about the future business environment for sustainability.
Pushback has made commitment and action more costly for many companies, often requiring a bigger ROI.
There is increased skepticism about the say-do gap, since the majority of American consumers generally say they support sustainability but recently voted for politicians who don’t.
And in the midst of all that, many organizations have visibly pulled back or even reversed course.
All in all, it’s not hard to see that showing the ROI of sustainability-driven action has taken on new prominence, quickly becoming even more critical than before.
If any of this hits close to home, you're not alone — and you're exactly who this masterclass series was designed for.
Whether you're working to refine your ROI narrative, secure greater resources, or prove that sustainability matters in a moment of rising doubt, this three-part series will give you the insights and tools to move forward with confidence.
Join us for this timely masterclass series kicking off on May 8th, with follow-up sessions on July 24th, September 11th, and October 13th.
Coming Up in the Series:
After three powerful virtual sessions, the ROI of Sustainability series will culminate in an in-person, final installment at SB'25 San Diego, taking place October 13-16 at the Town & Country Resort.
This immersive session will bring together sustainability strategists, financial leaders, and brand executives to go beyond the frameworks—exploring real-world case studies,
next-gen ROI tools, and cross-functional strategies that are turning purpose into profit.
Whether you've attended the full series or are joining for the first time, this capstone workshop will equip you with actionable insights to help you surface hidden value, align internal stakeholders,
and communicate sustainability performance in ways that resonate with decision-makers.