Sustainable Brands

Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.

We Believe:

Brands are uniquely positioned to align business and society on the path to a flourishing future.
Those brands that embrace this challenge will prosper in the 21st century.
Accomplishing this challenge requires a new way of seeing the world - along with a new set of skills, tools, and collaborators.

OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election

Published on December 11, 2024

Runtime: 51:53

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Video

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Published on December 10, 2024

Runtime: 55:17

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Slides

Next-generation innovations: reimagining single serve coffee Log In Required

Published on October 15, 2024

As part of its multi-year commitment to reimagine its coffee system to develop and provide plastic-free pods as an option for consumers, Keurig Dr Pepper has engaged in research and development partnerships and implemented innovations that disrupt wh... View More

Video

Let’s go circular: New tools for consumer communication and engagement Log In Required

Published on October 15, 2024

Runtime: 14:26

As more businesses commit to a circular approach to product design and development, brands are eager to understand how to bring consumers along on the journey. The SB Go Circular Collaborative, a working group of select SB Member brands, has been wor... View More

Video

Welcome to Day 2 of SB’24 San Diego Log In Required

Published on October 15, 2024

Runtime: 13:46

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Video

Next-generation innovations: reimagining single serve coffee Log In Required

Published on October 15, 2024

Runtime: 13:09

Video

Partnering with content creators and influencers to amplify sustainable product awareness and adoption Log In Required

Published on October 15, 2024

Runtime: 58:43

Collaborating with social media influencers and content creators who align with your brand and sustainability values can provide exponential reach and ignite interest in your brand with new audiences. This session will explore the dynamic intersectio... View More

Slides

A moment of reflection, presence, and connection Log In Required

Published on October 14, 2024

The planet Earth is a precious, interconnected system, and we--and all living things--depend on its wellbeing. We have a collective opportunity as business leaders and influencers to protect, preserve, restore and regenerate it through brilliant inno... View More

Video

A moment of reflection, presence, and connection Log In Required

Published on October 14, 2024

Runtime: 05:42

Video

Webinar: A Conversation with Seth Godin and KoAnn Skrzyniarz

Published on August 27, 2024

Runtime: 48:37

Join us for an exciting and insightful conversation hosted by Sustainable Brands, featuring renowned author and marketing expert, Seth Godin, in conversation with KoAnn Skrzyniarz, the visionary founder of Sustainable Brands. This special event will ... View More

Video

Unlocking the Power of Climate-Labeling: Key Learnings from the SB & HowGood Partnership

Published on July 22, 2024

Runtime: 46:09

Climate labeling demonstrates a clear commitment to carbon reduction. Are you ready to transform your approach to sustainability by driving transparency and awareness? If so, we invite you to join our upcoming webinar, "Unlocking the Power of Climate... View More

Video

Research Insights: Sustainability Claims that Drive Consumer Purchase Log In Required

Published on April 30, 2024

Runtime: 56:07

Greenwashing and greenhushing and green marketing, oh my! If, when, and how to communicate sustainability in marketing claims continues to be loudly debated, while new buzzwords are coined to describe suspected trends. Quantitative research from NYU ... View More

Article

Consumer Behavior Change

Driving Sustainable Growth Through Brand-Led Culture Change

Published on January 22, 2024

About a 4 minute read

Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors. ... View More

Video

SB Research Insights: Consumer Intentions and Actions around Sustainable Lifestyles Log In Required

Published on November 30, 2023

Runtime: 42:26

For the last hundred-plus years, brands have been key drivers of culture and associated social norms through their media influence, visibility on-shelf, and omnipresence in consumers' day-to-day life, affording companies the opportunity and responsib... View More

Video

To Act or Not to Act? Purposeful Brands Face A Wave of Resistance Log In Required

Published on October 18, 2023

Runtime: 59:36

Environmental and DE&I programs are good for the world, good for business, valued by employees and rewarded by consumers. But there is an opposing view that threatens both brands and progress. Over the last year, we’ve seen several brands hit with... View More

Video

Building Stronger Bridges To and Between Regeneration and Positive Local Impact Log In Required

Published on October 16, 2023

Runtime: 26:36

Sustainable Brands Founder & CEO KoAnn Skrzyniarz will be joined by John Fullerton, Regenerative Economics Architect & Founder of the Capital Institute, and Alfa Demmellash, CEO & Co-Founder of Rising Tide Capital, for a conversation unpacking the im... View More

Video

Regenerating Local Log In Required

Published on October 16, 2023

Runtime: 06:23

Sustainable Brands COO, Mike Dupee will kick off the main-stage program by sharing his observations on the state of our collective pursuit of a just and regenerative future. He will give updates on recent noteworthy activities within the global Susta... View More

Video

Workshop: Assessing and Accelerating Your Corporate Sustainability Journey Log In Required

Published on October 16, 2023

Runtime: 37:32

Join cross-functional brand leaders and sustainability practitioners for a hands-on experience charting a path toward brand transformation and regeneration in this dynamic workshop led by Sustainable Brands Center of Excellence experts. Explore the B... View More

Video

Research Insights Series: Consumer Preferences and Behaviors Log In Required

Published on October 16, 2023

Runtime: 1:53:37

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

Slides

Research Insights Series: Consumer Preferences and Behaviors Log In Required

Published on October 16, 2023

Upcoming Events

October 13-16, 2025

SB'25 San Diego

US Event

More Information

April 9-10, 2025

SB Member Network: Accelerating Good Growth Spring Member Meeting

Member Event

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Thursday, April 17, 2025

The Future of Scope 3: Mastering Value Chain Sustainability with Insetting

Webinar

Sustainable Brands

We Believe:

Sponsored Webinars

OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Next-generation innovations: reimagining single serve coffee Log In Required

Let’s go circular: New tools for consumer communication and engagement Log In Required

Welcome to Day 2 of SB’24 San Diego Log In Required

Next-generation innovations: reimagining single serve coffee Log In Required

Partnering with content creators and influencers to amplify sustainable product awareness and adoption Log In Required

A moment of reflection, presence, and connection Log In Required

A moment of reflection, presence, and connection Log In Required

Webinar: A Conversation with Seth Godin and KoAnn Skrzyniarz

Unlocking the Power of Climate-Labeling: Key Learnings from the SB & HowGood Partnership

Research Insights: Sustainability Claims that Drive Consumer Purchase Log In Required

Driving Sustainable Growth Through Brand-Led Culture Change

SB Research Insights: Consumer Intentions and Actions around Sustainable Lifestyles Log In Required

To Act or Not to Act? Purposeful Brands Face A Wave of Resistance Log In Required

Building Stronger Bridges To and Between Regeneration and Positive Local Impact Log In Required

Regenerating Local Log In Required

Workshop: Assessing and Accelerating Your Corporate Sustainability Journey Log In Required

Research Insights Series: Consumer Preferences and Behaviors Log In Required

Research Insights Series: Consumer Preferences and Behaviors Log In Required

Upcoming Events

SB'25 San Diego

SB Member Network: Accelerating Good Growth Spring Member Meeting

The Future of Scope 3: Mastering Value Chain Sustainability with Insetting