Sustainable Brands

Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.
We Believe:
- Brands are uniquely positioned to align business and society on the path to a flourishing future.
- Those brands that embrace this challenge will prosper in the 21st century.
- Accomplishing this challenge requires a new way of seeing the world - along with a new set of skills, tools, and collaborators.
Sponsored Webinars
Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Thursday, July 18, 2024
Unlocking the Power of Climate-Labeling: Key Learnings from the SB & HowGood Partnership
Thursday, April 25, 2024
Research Insights: Sustainability Claims that Drive Consumer Purchase
Thursday, November 30, 2023
SB Research Insights: Consumer Intentions and Actions around Sustainable Lifestyles
Tuesday, November 15, 2022
Good Growth: A Pathway to Mainstream Green
Wednesday, January 13, 2021
The Restorative 20s: Why and How the 2020s Can Be the Decade of Regenerative Business
Wednesday, May 2, 2018
The Future of Sustainability: living in Nonlinear Times
Next-generation innovations: reimagining single serve coffee
As part of its multi-year commitment to reimagine its coffee system to develop and provide plastic-free pods as an option for consumers, Keurig Dr Pepper has engaged in research and development partnerships and implemented innovations that disrupt wh... View More
Let’s go circular: New tools for consumer communication and engagement
As more businesses commit to a circular approach to product design and development, brands are eager to understand how to bring consumers along on the journey. The SB Go Circular Collaborative, a working group of select SB Member brands, has been wor... View More
Next-generation innovations: reimagining single serve coffee
As part of its multi-year commitment to reimagine its coffee system to develop and provide plastic-free pods as an option for consumers, Keurig Dr Pepper has engaged in research and development partnerships and implemented innovations that disrupt wh... View More
Partnering with content creators and influencers to amplify sustainable product awareness and adoption
Collaborating with social media influencers and content creators who align with your brand and sustainability values can provide exponential reach and ignite interest in your brand with new audiences. This session will explore the dynamic intersectio... View More
A moment of reflection, presence, and connection
The planet Earth is a precious, interconnected system, and we--and all living things--depend on its wellbeing. We have a collective opportunity as business leaders and influencers to protect, preserve, restore and regenerate it through brilliant inno... View More
A moment of reflection, presence, and connection
The planet Earth is a precious, interconnected system, and we--and all living things--depend on its wellbeing. We have a collective opportunity as business leaders and influencers to protect, preserve, restore and regenerate it through brilliant inno... View More
Webinar: A Conversation with Seth Godin and KoAnn Skrzyniarz
Join us for an exciting and insightful conversation hosted by Sustainable Brands, featuring renowned author and marketing expert, Seth Godin, in conversation with KoAnn Skrzyniarz, the visionary founder of Sustainable Brands. This special event will ... View More
Unlocking the Power of Climate-Labeling: Key Learnings from the SB & HowGood Partnership
Climate labeling demonstrates a clear commitment to carbon reduction. Are you ready to transform your approach to sustainability by driving transparency and awareness? If so, we invite you to join our upcoming webinar, "Unlocking the Power of Climate... View More
Research Insights: Sustainability Claims that Drive Consumer Purchase
Greenwashing and greenhushing and green marketing, oh my! If, when, and how to communicate sustainability in marketing claims continues to be loudly debated, while new buzzwords are coined to describe suspected trends. Quantitative research from NYU ... View More
Driving Sustainable Growth Through Brand-Led Culture Change
Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors. ... View More
SB Research Insights: Consumer Intentions and Actions around Sustainable Lifestyles
For the last hundred-plus years, brands have been key drivers of culture and associated social norms through their media influence, visibility on-shelf, and omnipresence in consumers' day-to-day life, affording companies the opportunity and responsib... View More
To Act or Not to Act? Purposeful Brands Face A Wave of Resistance
Environmental and DE&I programs are good for the world, good for business, valued by employees and rewarded by consumers. But there is an opposing view that threatens both brands and progress. Over the last year, we’ve seen several brands hit with... View More
Building Stronger Bridges To and Between Regeneration and Positive Local Impact
Sustainable Brands Founder & CEO KoAnn Skrzyniarz will be joined by John Fullerton, Regenerative Economics Architect & Founder of the Capital Institute, and Alfa Demmellash, CEO & Co-Founder of Rising Tide Capital, for a conversation unpacking the im... View More
Regenerating Local
Sustainable Brands COO, Mike Dupee will kick off the main-stage program by sharing his observations on the state of our collective pursuit of a just and regenerative future. He will give updates on recent noteworthy activities within the global Susta... View More
Workshop: Assessing and Accelerating Your Corporate Sustainability Journey
Join cross-functional brand leaders and sustainability practitioners for a hands-on experience charting a path toward brand transformation and regeneration in this dynamic workshop led by Sustainable Brands Center of Excellence experts. Explore the B... View More
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

