The SB Socio-Cultural Trends Research™, conducted in partnership with Ipsos, tracks the changing drivers and behaviors of consumers around the intersection of brands and sustainable living. Results reveal the evolving attitudes related to environmental and social justice issues, consumer intentions and aspirations toward adopting sustainable lifestyles specific to the SB Nine Sustainable Behaviors™. This data allows brands to strategize their social and environmental initiatives through the lens of their consumers, improve their brand influence and positioning in the marketplace, and create a deeper connection with their customers.
Discover fresh, actionable insights to build trust, shift behaviors, and spark positive change. This highlights document is a preview of our full research, available exclusively to the SB Member Network. For more information on joining the SB Member Network, contact us at [email protected].