About Sustainable Brands

Sustainable Brands®, a female-founded Public Benefit Corporation, is the premier global community of brand innovators who are reshaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to the future we want for all people for all time. Digitally published news articles and issues-focused conversations, a robust e-learning library and internationally known conferences and regional events, along with peer-to-peer membership groups, unique market intelligence, tools and services all facilitate community education and transformative action throughout the year.

Who We Are

We are a community of courageous optimists. SB is a community where shared purpose, credibility, and authenticity meet. It's where today's business and brand leaders come to learn, get inspired, and engage each other and new ideas in a space where systems thinking, mutual respect, and willingness to be challenged is the norm. Together, we help each other see around corners, stay hopeful, and imagine and activate the future we want.

We believe in the power of brand-led market transformation. We believe brands are uniquely equipped to align business and society on the path to a flourishing future. By enabling the future we want through brand innovation and brand-led culture change, brands can gain competitive advantage, increase relevance, strengthen brand affinity, and deliver good growth, ensuring a future that is healthy and just for all.

We are reshaping commerce for a flourishing future. Together, we represent the vanguard of brands enabling business and society to thrive in harmony with nature. We are taking action to accelerate the transition from conventional brand building and buying to an economy that is future-fit, regenerative, and enduring because it works for the good of our planet and all its inhabitants.

We Believe:

Brands are uniquely positioned to align business and society on the path to a flourishing future.
Those brands that embrace this challenge will prosper in the 21st century. Accomplishing this challenge requires a new way of seeing the world - along with a new set of skills, tools, and collaborators.

What We Do

We help our community learn, communicate and collaborate through a variety of offerings that include our digital platform, our conferences, our member network, insights, tools and training:

Learn: Connect with our community to gain personal and professional growth through curated live global events, expert-validated resources, and breakthrough research and insights.
Communicate: Amplify your business voice by harnessing the power of storytelling to expand your brand reach and generate leads through our global digital publishing and social media platforms.
Collaborate: Co-create our sustainable future by collaborating with your peers to build new sustainable pathways that solve shared industry challenges and drive innovation at scale.

What types of brands does SB work with?

We are an open, informed, and respectful community, largely made up of influential change-agents that believe companies and brands are responsible to and transformed by each of their stakeholders, including investors, employees, suppliers, customers, and the communities that give them license to operate.

We believe that changing the hearts and minds of individuals within and surrounding any company, in any sector, can meaningfully contribute to a shift in the future of commerce. We are committed to convening challenging conversations in a safe place where there is commitment to listen as much as speak, and where the unwritten assumption by the community is that those who attend are there to learn, grow and ultimately to find their path to contributing to the future we want.

Are there any brands SB will not work with?

Those who choose to show up at SB do so for many reasons, and we welcome all who come because we believe being part of our community can be transformative. However it is important to clarify that participation in, or support for Sustainable Brands in the way of sponsorship or advertising does not in and of itself indicate SB’s endorsement of participants’ intentions, commitments, contributions to or progress against our shared mission.

Through the years, we’ve consistently engaged in debate and discussion as an organization and other stakeholders —about the position we take on being an open community. As the future unfolds, we continue to welcome this dialogue as it pertains to all aspects of engagement with SB, as we believe it’s necessary to meet the challenges we all face in securing a long-term, viable future and shifting the future of commerce.