Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

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Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.

Poll Finds Disconnect Between Spanish, Latin American Mobility Preferences, Sustainability

While private car is the preferred mode of transport for Spanish and Latin Americans, 70% think cars take up too much space in cities. Cabify is working to raise awareness on the impact of transport and advancing a pioneering environmental strategy to decarbonize urban mobility.

Water and Climate: The Business Imperative to Change Behavior

While it can feel overwhelming to see how much our actions impact the Earth, we still have a small window of opportunity. And by changing how we consume, store and distribute water, the water sector alone could eliminate 10% of global GHG emissions.

New Campaign Empowers Consumers to Ditch Banks Financing Fossil Fuels

'Swap for COP' asserts that moving one’s money out of fossil-fuel-financing banks is one of the simplest and most impactful things that individuals can do to help mitigate the climate crisis.

Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap

At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared lessons learned from a variety of initiatives aimed at moving the needle on consumer behavior change.

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How Kao Is Creating a More Sustainable, Beautiful, ‘Kirei’ Life for All

Cross-Posted from Walking the Talk. Through its Kirei Lifestyle Plan, Kao aims to empower at least 1 billion people to live more gently and sustainably by 2030. We caught up with Kao’s Dave Muenz to hear about the company’s progress toward its goals; and how the pandemic has both impacted, but also provided opportunities for, progress on sustainability.

P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits

The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.

Affordability, Availability Are Biggest Barriers to Healthy and Sustainable Diets

New global consumer research from EAT and GlobeScan on healthy and sustainable food systems, in conjunction with the UN Food Systems Summit, uncovers barriers to better food habits around the world.

Nestlé Professional, WRI Expand Cool Food Meals to Foodservice Locations Across the US

Cross-Posted from Marketing and Comms. New partnership enables foodservice operators to easily guide diners toward climate-friendly food choices. Nestlé Professional Cool Food Meals will incorporate plant-based proteins from Sweet Earth Foods, which will be carbon neutral by 2025.

Carlsberg Group Joins Companies Using Marketing to Drive Climate Action

Cross-Posted from Marketing and Comms. The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior.

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How the Tourism Industry Can Help Fight the Plastic Pandemic

Cross-Posted from Waste Not. When COVID hit in 2020, tourism frantically tried to carry on, with hygiene at the crux — often by wrapping everything in plastic. As travel struggles to regain its footing, responsibility and sustainability must once again be given priority to futureproof the industry.

Tide, NFL Partner to Inspire Football Fans to #TurnToCold

The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.

Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics

Cross-Posted from Marketing and Comms. Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home.

3 Psychological Concepts That Can Propel Your Sustainability Efforts

Cross-Posted from Marketing and Comms. These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to empower your stakeholders.

Digital Payment Giants Join Forces to Nudge 1B Users into Climate Action

Mastercard, BBVA and Ant Group are among 12 global firms aiming to steer consumers toward behaviors that help support climate action and restore biodiversity around the world.

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Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.

Epicurious Chops Beef to ‘Encourage More Sustainable Cooking’

The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options.

Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?

Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term.

Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living

So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.

What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?

Cross-Posted from Marketing and Comms. The negative framing that accompanies “traditional” climate communications risks turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one.

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