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Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

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Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action.

Report: Small Behavioral Interventions with Pilots Add Up to Massive Savings for Airlines

A new whitepaper details an 8-month study conducted with Virgin Atlantic — in which a behavioral intervention with pilots created $6.1M in fuel savings, and demonstrated the most cost-effective carbon-abatement solution in history.

COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.

‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals

Cross-Posted from Marketing and Comms. Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish.

People Need Help Turning Healthy, Sustainable Aspirations into Action

New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable.

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In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles

Cross-Posted from Chemistry, Materials & Packaging. While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers.

Retailers Could Be the Most Important Player in Reducing Food Waste

Cross-Posted from Marketing and Comms. If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them.

Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey

Cross-Posted from Marketing and Comms. Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread. 

Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

Cross-Posted from Marketing and Comms. A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes.

Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. 

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#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’

Cross-Posted from Organizational Change. After a humbling, informative and inspiring first day, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice.

#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within

Cross-Posted from Organizational Change. Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role in creating it.

prAna’s Responsible Packaging Movement Aims to Foster Sea Change in Fashion

Cross-Posted from Chemistry, Materials & Packaging. Leading by example, the sustainable fashion brand has pledging to eliminate plastic from its consumer packaging by 2021, the use of Ancient and Endangered Forest by 2022, and to eliminate virgin forest fibers by 2025.

Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become

Cross-Posted from Marketing and Comms. In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform their lives.

Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose

Cross-Posted from Marketing and Comms. NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap.

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P&G Embraces Natural Climate Solutions to Achieve Global Climate Neutrality

Cross-Posted from Finance & Investment. The goal is to reduce its GHGs by 50%, use 100% renewable electricity at all manufacturing sites by 2030, and advance  natural climate  solutions to achieve carbon neutrality for the decade.

Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate

In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July.

Kolster to Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap

Cross-Posted from Walking the Talk. Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet to his earlier beliefs around purpose-driven brands in a new book, “The Hero Trap.” He says the one question brands need to be asking and acting on to change behaviors at scale and unlock sustainable growth that benefits all is ‘Who can you help people become?’

Meet the Innovators Ensuring the COVID Plastic Boom Doesn't Last Forever

Cross-Posted from Product, Service & Design Innovation. With health concerns momentarily outweighing mindful consumption, global efforts to wean the world off of single-use plastics have ground to a halt — and suddenly, in the race to protect citizens, plastic is everywhere. Thankfully, lockdown has also triggered radical innovation and ingenuity.

MSC Report Shows Sustainable Tuna Success as Global Demand Soars

As demand for canned tuna soars during the COVID-19 pandemic, the Marine Stewardship Council urges consumers to continue to choose sustainably.

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