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Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

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P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits

P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits

The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.

Affordability, Availability Are Biggest Barriers to Healthy and Sustainable Diets

New global consumer research from EAT and GlobeScan on healthy and sustainable food systems, in conjunction with the UN Food Systems Summit, uncovers barriers to better food habits around the world.

Nestlé Professional, WRI Expand Cool Food Meals to Foodservice Locations Across the US

Cross-Posted from Marketing and Comms. New partnership enables foodservice operators to easily guide diners toward climate-friendly food choices. Nestlé Professional Cool Food Meals will incorporate plant-based proteins from Sweet Earth Foods, which will be carbon neutral by 2025.

Carlsberg Group Joins Companies Using Marketing to Drive Climate Action

Cross-Posted from Marketing and Comms. The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior.

How the Tourism Industry Can Help Fight the Plastic Pandemic

Cross-Posted from Waste Not. When COVID hit in 2020, tourism frantically tried to carry on, with hygiene at the crux — often by wrapping everything in plastic. As travel struggles to regain its footing, responsibility and sustainability must once again be given priority to futureproof the industry.

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Tide, NFL Partner to Inspire Football Fans to #TurnToCold

The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.

Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics

Cross-Posted from Marketing and Comms. Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home.

3 Psychological Concepts That Can Propel Your Sustainability Efforts

Cross-Posted from Marketing and Comms. These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to empower your stakeholders.

Digital Payment Giants Join Forces to Nudge 1B Users into Climate Action

Mastercard, BBVA and Ant Group are among 12 global firms aiming to steer consumers toward behaviors that help support climate action and restore biodiversity around the world.

Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.

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Epicurious Chops Beef to ‘Encourage More Sustainable Cooking’

The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options.

Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?

Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term.

Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living

So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.

What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?

Cross-Posted from Marketing and Comms. The negative framing that accompanies “traditional” climate communications risks turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one.

Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?

The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible.

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Tide Aiming to Decarbonize Laundry by Reducing Carbon, Plastic, Hot-Water Washing

Cross-Posted from Product, Service & Design Innovation. Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’

Klarna: Can ‘Buy Now, Pay Later’ Be Used for Good?

Cross-Posted from Finance & Investment. It is easy for people with money to write off services such as these for those who don’t have it, but there is a massive opportunity for Klarna to rewrite the rules of ’buy now, pay later’ and create genuinely positive impacts.

Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector

Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart, sustainable choices.

SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

Cross-Posted from The Next Economy. At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.

Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism

Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place locals’ wellbeing at the forefront.

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