Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
4 Keys to Engaging Guests on Traveling More Sustainably
New report from Accor and Booking.com sets out challenges hospitality providers face when communicating with guests around sustainability and identifies four key ways to positively influence guest behavior. ... View More
Acumen Invites Chocolate Lovers to Make a ‘Cocoamitment’ This Valentine’s Day
The campaign promotes chocolate brands that exemplify transparency and fairness through practices including direct trade, farmer ownership and paying price premiums to farmers. ... View More
Studies Reveal the Dire Impacts of Bad Gift Giving
Shoppers everywhere would likely agree that the billions’ worth of negative economic and environmental impacts created by unmindful gift giving diminishes the intended sentiment behind giving gifts. ... View More
The Multiplier Effect, in Action! SB’s 2024 Holiday Gift Guide
Here’s this year’s list of tips for taking a more intentional approach to holiday gift giving and some of the many companies, platforms and products that we’d be happy to support anytime. ... View More
Gear-Free Experiences Helping People to Connect More Deeply with Nature
The desire to slow down, reconnect with the physical body and draw on the many health benefits of nature are some of the key attractions to organic, immersive experiences like these. ... View More
UK Electronics Retailer Reminds Shoppers ‘Black Friday Is a Load of Rubbish’
New research shows Brits will spend £3.5B on tech they don’t need this Black Friday, with 1 in 5 using new tech for only four months. CeX’s campaign reminds shoppers about the mountains of tech waste created by the annual shopping frenzy. ... View More
Yuka Users Can Now Appeal Directly to Brands for Healthier Products
New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... View More
SB Circularity Communications Playbook
Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... View More
SB Consumer Behavior Design Playbook
Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... View More
SB Socio-Cultural Trends Research Fall 2024
The SB Socio-Cultural Trends Research conducted by Ipsos and Sustainable Brands assesses consumer sustainability attitudes and behaviors across various regions. It focuses on how consumers perceive and act on sustainability-related issues, particular... View More
SB Socio-Cultural Trends Research Fall 2024 Highlights
This Socio-Cultural Trends Research report, conducted in partnership with Ipsos, explores the nuanced landscape of consumer attitudes and actions towards sustainability. It highlights motivators, barriers, and perception gaps that shape behavior.... View More
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism
Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... View More
How Can Brands Help Consumers Unravel Myths Around Recycling?
For many consumers, the primary barriers to recycling are a lack of education and the effort required. Businesses can easily address both challenges and encourage better recycling habits. ... View More
Study Explores Marketing Tactics for Lower-Impact Menstrual Products
Disposable menstrual products are a less-talked-about but major contributor to global plastic pollution. A recent study investigated consumer preferences and devised guidelines to bolster adoption of more sustainable options in different markets. ... View More
SB Socio-Cultural Trends Research Spring 2024 Highlights
SB Consumer Research: Analysis & Insights on Consumer Sustainability Intentions & Actions - Highlights. Gen Z and Millennial consumers are driving the growth of the sustainability market, with nearly 40% switching brands in the last six months due... View More
Study: Conflicting Motivations Prevent Us from Washing More Sustainably
A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes. ... View More
SB Socio-Cultural Trends Research Spring 2024 Full Report
SB Consumer Research: Analysis & Insights on Consumer Sustainability Intentions & Actions - Full Report... View More
Cross-Industry Collaborations Turning the Tide on Cold-Water Washing
Tide partnerships with everyone from appliance manufacturers and retailers to NASA and the International Space Station are helping us reduce the impact of cleaning our clothes. ... View More
Abillion: Fueling the Plant-Based Revolution from Platform to Plate
Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products. ... View More
Love, Loyalty & Lifestyle: Making Circularity Irresistible
To unleash the power of circular design at scale, brands require an understanding of the cultural conditions at play. Here are five design principles that we’ve learned from our work with brands helping lead the way. ... View More
