The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Shoppers everywhere would likely agree that the billions’ worth of negative economic and environmental impacts created by unmindful gift giving diminishes the intended sentiment behind giving gifts. ... View More
Here’s this year’s list of tips for taking a more intentional approach to holiday gift giving and some of the many companies, platforms and products that we’d be happy to support anytime. ... View More
The desire to slow down, reconnect with the physical body and draw on the many health benefits of nature are some of the key attractions to organic, immersive experiences like these. ... View More
New research shows Brits will spend £3.5B on tech they don’t need this Black Friday, with 1 in 5 using new tech for only four months. CeX’s campaign reminds shoppers about the mountains of tech waste created by the annual shopping frenzy. ... View More
New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... View More
Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... View More
Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... View More
The SB Socio-Cultural Trends Research conducted by Ipsos and Sustainable Brands assesses consumer sustainability attitudes and behaviors across various regions. It focuses on how consumers perceive and act on sustainability-related issues, particular... View More
Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... View More
For many consumers, the primary barriers to recycling are a lack of education and the effort required. Businesses can easily address both challenges and encourage better recycling habits. ... View More
Disposable menstrual products are a less-talked-about but major contributor to global plastic pollution. A recent study investigated consumer preferences and devised guidelines to bolster adoption of more sustainable options in different markets. ... View More
SB Consumer Research: Analysis & Insights on Consumer Sustainability Intentions & Actions - Highlights. Gen Z and Millennial consumers are driving the growth of the sustainability market, with nearly 40% switching brands in the last six months due... View More
A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes. ... View More
SB Consumer Research: Analysis & Insights on Consumer Sustainability Intentions & Actions - Full Report... View More
Tide partnerships with everyone from appliance manufacturers and retailers to NASA and the International Space Station are helping us reduce the impact of cleaning our clothes. ... View More
Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products. ... View More
To unleash the power of circular design at scale, brands require an understanding of the cultural conditions at play. Here are five design principles that we’ve learned from our work with brands helping lead the way. ... View More
The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay. ... View More
Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors. ... View More
Starting January 3, 2024, customers will be able to use their own clean, personal cup at all company-operated stores and participating licensed stores in the US and Canada. ... View More