The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.
Disposable menstrual products are a less-talked-about but major contributor to global plastic pollution. A recent study investigated consumer preferences and devised guidelines to bolster adoption of more sustainable options in different markets.
A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes.
Tide partnerships with everyone from appliance manufacturers and retailers to NASA and the International Space Station are helping us reduce the impact of cleaning our clothes.
Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products.
To unleash the power of circular design at scale, brands require an understanding of the cultural conditions at play. Here are five design principles that we’ve learned from our work with brands helping lead the way.
Cross-Posted from Waste Not. Meal Reveal, developed in collaboration with Google Cloud, uses simple fridge scan to help consumers overcome ‘fridge blindness’ and reduce household food waste.
Cross-Posted from Marketing and Comms. Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating.
The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors.
Starting January 3, 2024, customers will be able to use their own clean, personal cup at all company-operated stores and participating licensed stores in the US and Canada.
Cross-Posted from Waste Not. Addressing the fate of returned items — and the larger issue of 'wrap, return, repeat' consumer culture — requires adoption of smart technologies to offset losses and improve retail’s environmental impact during the holiday season and beyond.
Together, Eastman and the two teams helped turn the spirit of competition into a unique approach to diverting waste, keeping recycling top of mind and driving behavior change with football fans.
Cross-Posted from Waste Not. The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise.
The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop.
Cross-Posted from Marketing and Comms. Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices.
At SB’23 San Diego, several rich discussions centered on the growing number of efforts successfully educating and engaging various audiences on more sustainable behaviors, lifestyles and careers.
Cross-Posted from Marketing and Comms. The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties.
Cross-Posted from Marketing and Comms. A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.
SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste.
Cross-Posted from Marketing and Comms. Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.