Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

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The Lizard, the Lion and the Lamb: The Tension Between Fear, Action and Just Being Present

The Lizard, the Lion and the Lamb: The Tension Between Fear, Action and Just Being Present

As individuals, we’re experiencing multiple concurrent responses to the crisis, which confuse and further un-nerve us. We are oscillating between fear and uncertainty, the urgent prompt to act; the rise of compassion and love, and also a need to cocoon and wait it out. These responses are reflections of how we function as human beings.

Forest for the Trees: Is the New Normal a Great Mistake?

I suggest we take a deep breath, pause and assess what our reactions to the Coronavirus will do for the climate crisis and sustainability movement. We may be doing more harm than good in taking these drastic actions to cancel events and meetings aimed to solve much bigger, long-term issues. 

New App Aims to Reconnect Youth with Wonders of the Natural World

Mammalz is a mobile- and web-based, community-driven content platform giving youth around the globe a highly engaging and interactive way to connect with nature.

Trending: Fresh Approaches to Managing Fashion’s Footprint

While Burberry delivers another carbon-neutral runway show and works to “inset” its emissions, a new report quantifies the staggering amount of travel emissions generated during a season’s worth of major fashion weeks.

Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November

Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause.

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Here’s How to Encourage People to Dine Out More Sustainably

Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich options.

Sustainability Drove Us to Buy Less This Holiday Season

As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less.

Meet the Team Reconnecting Communities to Oceans, While Cleaning Them Up

The Ocean Legacy Foundation's new EPIC Program gives communities a four-step program for dealing with plastic pollution — education, policy interventions, improved infrastructure and ongoing clean-up efforts.

Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait

60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change.

Combating Child Labor on India’s Tobacco Farms

Child labor and other labor abuses are recurring problems characteristic to tobacco-growing and other agricultural communities in countries such as India. But Philip Morris International’s Agricultural Labor Practices is creating a step change.

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New Partnership Aims to Improve Hygiene, Nutrition in Indian Children

The collaboration between Unilever-Lifebuoy and The Power of Nutrition aims to reach mothers and expectant mothers in rural India via mobile app, to reduce infant mortality and boost overall health through handwashing.

Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste

Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle.

Purpose at Work: How to Engage Consumers to Do Good at Scale

Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.

Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel

Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry.

In ‘Game Changers,’ Veggie Athletes Prove Everything We’ve Been Taught About Protein Was a Lie

New documentary follows world-class, high-performance athletes who’ve gone veggie and are beating their meat-eating counterparts at their own game — while also improving the health of the planet.

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Clothing Giants Join Forces to Fight Gender-Based Violence in African Factories

Levi Strauss, The Children’s Place and Kontoor Brands have launched a pilot program aimed at ending gender-based harassment at five factories owned and operated by supplier Nien Hsing Textile Co., in Lesotho.

Helsinki’s Flow Festival Introduces Artist Sustainability Rider

The Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production.

Burgers for Biodiversity? How Much Difference Can the Impossible Burger Really Make?

For a country that loves its burgers, the Impossible Burger’s swift uptake has been a bit of a surprise. But it shouldn’t be — Impossible Foods is giving people what they really want: taste, health and ethics.

Philip Morris International Is Now in the Life Insurance Business

PMI’s new insurance company, reviti, offers discounted premiums to people who quit smoking or switch to e-cigarettes, and incentives for continued improvements in lifestyle habits.

Impossible Foods Celebrates Consumer Paradigm Shift to Plant-Based Meat

The report also offers a first look at soon-to-be-published research that helps quantify the ways that plant-based diets can literally turn back the clock on climate change.

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