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Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
5 Ways Brands Can Be Supportive Parents

Just like kids often need rewards to clean their rooms, consumers can be nudged into more sustainable choices with the right framework — without the guilt trip. ... View More

Article
US Consumers Value Sustainability, But Affordability Comes First

Food brands can empower conscious consumers to shop their values by making sustainability both attainable and affordable. ... View More

Article
Survey: Shoppers Want to ‘Do Good,’ But Brands Are Missing the Mark

Public Inc highlights need for simpler sustainability claims, reveals ‘anti-woke’ backlash is exaggerated, and provides path for engaging ‘conscious consumers.’ ... View More

Article
The Returns Crisis: How to Balance Sustainability and Convenience

Modern shoppers want guilt-free consumption with minimal inconvenience — here are 3 ways retailers can address the returns crisis while keeping consumers happy. ... View More

Article
4 Keys to Engaging​ Guests on Traveling More Sustainably

New report from Accor and Booking.com sets out challenges hospitality providers face when communicating with guests around sustainability and identifies four key ways to positively influence guest behavior. ... View More

Article
Acumen Invites Chocolate Lovers to Make a ‘Cocoamitment’ This Valentine’s Day

The campaign promotes chocolate brands that exemplify transparency and fairness through practices including direct trade, farmer ownership and paying price premiums to farmers. ... View More

Article
Studies Reveal the Dire Impacts of Bad Gift Giving

Shoppers everywhere would likely agree that the billions’ worth of negative economic and environmental impacts created by unmindful gift giving diminishes the intended sentiment behind giving gifts. ... View More

Article
The Multiplier Effect, in Action! SB’s 2024 Holiday Gift Guide

Here’s this year’s list of tips for taking a more intentional approach to holiday gift giving and some of the many companies, platforms and products that we’d be happy to support anytime. ... View More

Article
Gear-Free Experiences Helping People to Connect More Deeply with Nature

The desire to slow down, reconnect with the physical body and draw on the many health benefits of nature are some of the key attractions to organic, immersive experiences like these. ... View More

Article
UK Electronics Retailer Reminds Shoppers ‘Black Friday Is a Load of Rubbish’

New research shows Brits will spend £3.5B on tech they don’t need this Black Friday, with 1 in 5 using new tech for only four months. CeX’s campaign reminds shoppers about the mountains of tech waste created by the annual shopping frenzy. ... View More

Article
Yuka Users Can Now Appeal Directly to Brands for Healthier Products

New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... View More

Slides
SB Circularity Communications Playbook

Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... View More

Slides
SB Consumer Behavior Design Playbook

Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... View More

Slides
SB Socio-Cultural Trends Research Fall 2024

The SB Socio-Cultural Trends Research conducted by Ipsos and Sustainable Brands assesses consumer sustainability attitudes and behaviors across various regions. It focuses on how consumers perceive and act on sustainability-related issues, particular... View More

Slides
SB Socio-Cultural Trends Research Fall 2024 Highlights

This Socio-Cultural Trends Research report, conducted in partnership with Ipsos, explores the nuanced landscape of consumer attitudes and actions towards sustainability. It highlights motivators, barriers, and perception gaps that shape behavior.... View More

Article
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism

Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... View More

Article
How Can Brands Help Consumers Unravel Myths Around Recycling?

For many consumers, the primary barriers to recycling are a lack of education and the effort required. Businesses can easily address both challenges and encourage better recycling habits. ... View More

Article
Study Explores Marketing Tactics for Lower-Impact Menstrual Products

Disposable menstrual products are a less-talked-about but major contributor to global plastic pollution. A recent study investigated consumer preferences and devised guidelines to bolster adoption of more sustainable options in different markets. ... View More

Slides
SB Socio-Cultural Trends Research Spring 2024 Highlights

SB Consumer Research: Analysis & Insights on Consumer Sustainability Intentions & Actions - Highlights. Gen Z and Millennial consumers are driving the growth of the sustainability market, with nearly 40% switching brands in the last six months due... View More

Article
Study: Conflicting Motivations Prevent Us from Washing More Sustainably

A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes. ... View More

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How to Win Internal Buy-In for Climate Action (and Why It Matters Now)
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SB Brands for Good 2025
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