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Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Paper Supplier Suspends Forest Clearance After Losing Disney, Levi’s

In response to its recent abandonment by nearly 100 international corporate customers, Asia Pulp & Paper (APP) has announced an immediate end to the clearing of natural forest across its entire supply chain in Indonesia. Disney, Levi’s and Matt... View More

Article
Guerrilla Fashion Week Campaign Calls for an End to Mass Consumption

Byronesque, an online vintage retailer, has created a provocative campaign aimed at making New York Fashion Week attendees think twice about purchasing next season’s ‘it’ designs. ... View More

Article
Driving Behavior Change

Shifting to a sustainable economy requires a new kind of brand-consumer partnership. As consumers begin to vote with their dollars for more innovative products and services that both delight the purchaser and support the long-term health of society, ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
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