Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
The Power of Brands To Change the World, Part Two
The Power of Brands To Change the World, Part Two
Published on May 23, 2013
About a 5 minute read

This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability a... View More

Article
Consumer Behavior Change
The Power of Brands To Change the World, Part One
The Power of Brands To Change the World, Part One
Published on May 16, 2013
About a 5 minute read

This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More

Article
Consumer Behavior ChangeInnovation & Technology
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
Published on May 16, 2013
About a 4 minute read

Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained ... View More

Article
Consumer Behavior Change
What Are the Most Effective Ways to Drive Changes in Consumer Behavior?
What Are the Most Effective Ways to Drive Changes in Consumer Behavior?
Published on May 11, 2013
About a 4 minute read

Calling all innovators and implementers! Beginning in June, Sustainable Brands will launch a new “Issues in Focus” editorial package examining ways brands are “activating sustainability” — driving behavior change toward sustainable consumpt... View More

Article
Consumer Behavior Change
Validating Sustainable Consumption Research: We Don't Know What We Don't Know
Validating Sustainable Consumption Research: We Don't Know What We Don't Know
Published on April 29, 2013
About a 5 minute read

Research on sustainable consumption has boomed since the mid 2000s. The rise of social media as a tool for interaction with, and scrutiny of, brands has increased consumer interest in sustainability, alternative products and lifestyle. ... View More

Article
Consumer Behavior Change
Is the Girl Effect Real?
Is the Girl Effect Real?
Published on April 25, 2013
About a 6 minute read

I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen. ... View More

Article
Consumer Behavior Change
Collaborative Consumption and the Sharing Economy in Developing Markets
Collaborative Consumption and the Sharing Economy in Developing Markets
Published on April 15, 2013
About a 6 minute read

This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013. ... View More

Article
Consumer Behavior Change
Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer
Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer
Published on April 10, 2013
About a 4 minute read

In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses. ... View More

Article
Consumer Behavior Change
Greenpeace Weighs In on Yum!'s Commitment to Rainforest-Free Paper Packaging
Greenpeace Weighs In on Yum!'s Commitment to Rainforest-Free Paper Packaging
Published on April 9, 2013
About a 3 minute read

Last week, Yum! Brands – parent company of KFC, Pizza Hut and Taco Bell – announced the release of its online Corporate Social Responsibility Report, “Serving the World.” ... View More

Article
Consumer Behavior Change
Toyota, Wyland Foundation Rallying U.S. Cities Around Water Conservation
Toyota, Wyland Foundation Rallying U.S. Cities Around Water Conservation
Published on April 5, 2013
About a 2 minute read

As Earth month begins to take shape, Toyota has partnered up with the Wyland Foundation, the water conservation non-profit founded by renowned marine life artist Wyland, to launch the second annual National Mayor’s Challenge for Water Conservation.... View More

Article
Consumer Behavior Change
Nestlé Commits To Fighting Obesity and Climate Change with New Goals
Nestlé Commits To Fighting Obesity and Climate Change with New Goals
Published on March 15, 2013
About a 1 minute read

Nestlé has published a set of 30 social and environmental goals focused on countering the global nutrition crisis and environmental decline, to be achieved by or before 2020. ... View More

Article
Consumer Behavior Change
Walmart Meets 20% Emissions Reduction Goal a Year Early
Walmart Meets 20% Emissions Reduction Goal a Year Early
Published on March 7, 2013
About a 2 minute read

Walmart announced it has achieved its objective of reducing greenhouse gas (GHG) emissions in all facilities built before 2005 a year earlier than expected. ... View More

Article
Consumer Behavior Change
Global Poll Shows Consumer Environmental Concerns at an All-Time Low
Global Poll Shows Consumer Environmental Concerns at an All-Time Low
Published on March 5, 2013
About a 2 minute read

Environmental concerns among citizens around the world have been falling since 2009 and have now reached twenty-year lows, according to a multi-country GlobeScan poll. ... View More

Article
Consumer Behavior Change
Paper Supplier Suspends Forest Clearance After Losing Disney, Levi’s
Paper Supplier Suspends Forest Clearance After Losing Disney, Levi’s
Published on February 15, 2013
About a 3 minute read

In response to its recent abandonment by nearly 100 international corporate customers, Asia Pulp & Paper (APP) has announced an immediate end to the clearing of natural forest across its entire supply chain in Indonesia. Disney, Levi’s and Matt... View More

Article
Consumer Behavior Change
Guerrilla Fashion Week Campaign Calls for an End to Mass Consumption
Guerrilla Fashion Week Campaign Calls for an End to Mass Consumption
Published on February 14, 2013
About a 3 minute read

Byronesque, an online vintage retailer, has created a provocative campaign aimed at making New York Fashion Week attendees think twice about purchasing next season’s ‘it’ designs. ... View More

Article
Consumer Behavior Change
Driving Behavior Change
Driving Behavior Change
Published on January 29, 2013
About a 1 minute read

Shifting to a sustainable economy requires a new kind of brand-consumer partnership. As consumers begin to vote with their dollars for more innovative products and services that both delight the purchaser and support the long-term health of society, ... View More

Article
Consumer Behavior Change
Evolving Mobile Apps May Replace Eco-Labels
Evolving Mobile Apps May Replace Eco-Labels
Published on January 9, 2012
About a 3 minute read

Advances in mobile technology could do away with some eco-labels as an increasing number of consumer products are given smart barcodes, says consultant group Organic Monitor. ... View More

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