Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
From Behavior Change to Transforming Everyday Practices: The Latest in Behavioral Science
From Unilever’s ‘five levers for change’ to Volkswagen’s ‘fun theory’ and Nike’s Fuelband, behavior change has become a key concern for businesses re-orienting their goals around the promotion of sustainable lives. This represents an op... View More
For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season
While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event ... View More
Greenpeace Praises Google, Apple, Facebook for Duke Clean Energy Breakthrough
Duke Energy Carolinas, which provides roughly 20,000 megawatts of electricity to approximately 2.4 million customers throughout the Carolinas through a mix of nuclear, coal-fired, natural gas and hydroelectric power generation, announced on Friday th... View More
Why Water-Saving Advice Won’t Work
To the tune of Dolly Parton’s "Sometimes it’s hard to be a woman," I hear myself humming, "Sometimes It’s hard to be a sustainability person… giving all our love to just one plan."That plan — to educate, to warn, to info... View More
Sprint Offering Buyback Credit on All Phones to Encourage Trade-Ins on America Recycles Day
Despite being the No. 3 wireless carrier in the United States, Sprint leads the industry in phone recycling. Last year, Sprint reclaimed 4.4 million phones through voluntary collection programs — compared to AT&T’s 3.1 million and Verizon’s... View More
Employee Engagement: Why Motivating the Elephant Is Better Than Rewarding the Rider
Many organisations are grappling with the same question: How do we create an employee reward and recognition programme designed to deliver widely adopted and sustained pro-environmental behaviours? ... View More
EOS Climate Launches System for Monetizing Harmful Refrigerants at End of Life
San Francisco-based EOS Climate, which incentivizes the complete life cycle management of harmful refrigerants, on Tuesday announced the launch of its Refrigerant Asset System™ (RAS), the first cross-sector business model that focuses on refrigeran... View More
Investors Tell UK Firms Paying Living Wage Can Increase ‘Longevity and Productivity’
Here’s a novel idea: Paying people enough to live off comfortably motivates them to not only work harder, but stick around longer.In a recent letter published by the Financial Times, investors from local authorities, unions and charities, such as t... View More
Meet Bond, David Bond: Marketing Director for Nature
This weekend, the feature-length documentary film Project Wild Thing opens in independent cinemas in the UK.The film explores the increasing disconnection between British children and the natural world around them; kids’ roaming distance from their... View More
The Answer Is: The Human Condition
“We need to do something about the environmental damage in our heads.”(Time, 24 May 1993). ... View More
Unilever Expands 'Help a Child Reach 5' Campaign to Mark Global Handwashing Day
To mark Global Handwashing Day (GHD) — October 15th — Unilever’s Lifebuoy brand has announced a significant expansion of its Help a Child Reach 5 campaign. Launched in February in Thesgora, India, a rural village known to have one of the highes... View More
McDonald's to Offer Educational Books in Lieu of Happy Meal Toys for National Family Literacy Day
Last week, McDonald’s USA announced the launch of a new Happy Meal Books promotion, coinciding with National Family Literacy Day on Nov. 1. From Nov. 1–14, Happy Meals will be accompanied by one of a series of four original books designed to enco... View More
Don't Just Sell Green, Sell Great
Heading into this year’s Sustainable Brands conference, I was looking forward to driving BMW’s electric prototype that was on display. In hindsight, however, the technical highlight of the show for me was the Tesla Model S. You know, the ones tha... View More
Why You Can’t Fight Fear with Facts
The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national eco... View More
New Report Highlights Seven Headlines of Latest Behaviour Change Research
New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried o... View More
Are You a Happy Shopper?
Psychologists have found that buying life experiences makes people happier than buying possessions, but who spends more of their spare cash on experiences? We now know that extroverts and people who are open to new experiences tend to spend more of t... View More
Report: More Than Half of Diners Willing to Pay More For Meals in Sustainable Restaurants
More than half (56 percent) of diners would pay more for a meal if they knew the restaurant was investing in reducing its environmental impact and taking its social responsibility seriously, according to new research from the Sustainable Restaurant A... View More
Advancing Sustainability: From Revolution to Evolution
Sustainability, like brands, must not be a fight against or a vision outside society, but part of it. It is time to drop the proselytism, quit the “sacrifice for a better world” argument and above all stop trying to change people’s behaviours. ... View More
Customer Behavior Change: The Holy Grail of Conscious Brands
“If we can’t get the consumer involved, we will always be behind the curve,” Marks & Spencer CEO Marc Bolland said when he launched the retailer’s ‘Plan A’ sustainability stakeholder consultation.The logic is compelling. Changing cust... View More
AT&T and the Nature Conservancy Team Up to Help Oregon Customers ‘Skip the Bag’
AT&T has partnered with The Nature Conservancy (TNC) to encourage AT&T customers to skip the bag when purchasing items from its retail stores in Oregon by donating 10 cents to the Nature Conservancy for each check out bag its customers choose... View More
