Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
Why CVS' 'No Smokes' Decision Is Big News for Forward-Thinking Brands
Why CVS' 'No Smokes' Decision Is Big News for Forward-Thinking Brands
Published on February 7, 2014
About a 4 minute read

On Feb. 5, drugstore chain CVS Caremark announced that it will stop selling tobacco products.It’s a big deal. Here’s why.It signals a step towards more businesses saying, “It’s wrong. So we’re stopping.” Even when the financials — what ... View More

Article
Consumer Behavior Change
Driving Sustainability: Lessons from Public Health
Driving Sustainability: Lessons from Public Health
Published on February 6, 2014
About a 6 minute read

Experts in public health have struggled with enabling behaviour change for years. The sustainability sector should learn what it can from their experiences. Consumer behaviour change is the challenge of our time. As governments and brands are beginni... View More

Article
Consumer Behavior Change
CVS to Cut Tobacco Products From All Pharmacy Locations
CVS to Cut Tobacco Products From All Pharmacy Locations
Published on February 6, 2014
About a 3 minute read

In a bold yet intuitive move for a pharmacy, CVS Caremark announced Wednesday that it will stop selling cigarettes and other tobacco products at its more than 7,600 stores across the US by October 1, 2014. It is the first action of its kind by a nati... View More

Article
Consumer Behavior Change
NGOs Weigh In on APRIL's Spotty New Sustainable Forest Management Policy
NGOs Weigh In on APRIL's Spotty New Sustainable Forest Management Policy
Published on January 29, 2014
About a 4 minute read

WWF says it is cautiously welcoming a first attempt at a Sustainable Forest Management Policy (SFMP) by Indonesian pulp and paper giant Asia Pacific Resources International Ltd (APRIL), released Tuesday. WWF notes that a commitment to support forest ... View More

Article
Consumer Behavior Change
Subway Joins First Lady in Promoting Healthy Food to Kids by 'Powering Playtime with Veggies'
Subway Joins First Lady in Promoting Healthy Food to Kids by 'Powering Playtime with Veggies'
Published on January 29, 2014
About a 5 minute read

In the latest in a string of recent efforts to engage children in the joys of healthy eating, First Lady Michelle Obama announced last week that Subway® restaurants has joined the Partnership for a Healthier America (PHA) and Mrs. Obama’s Let’s ... View More

Article
Consumer Behavior Change
Nestlé, Campbell's, Coke Among Companies That Eliminated 6.4T Calories from U.S. Marketplace
Nestlé, Campbell's, Coke Among Companies That Eliminated 6.4T Calories from U.S. Marketplace
Published on January 13, 2014
About a 4 minute read

16 of the nation’s leading food and beverage companies sold 6.4 trillion fewer calories in the United States in 2012 than they did in 2007, according to the findings released last week by the Robert Wood Johnson Foundation (RWJF). The companies, ac... View More

Article
Consumer Behavior Change
Dispelling the Dissonance: How Conscious Brands Can Turn Customer Beliefs Into Actions
Dispelling the Dissonance: How Conscious Brands Can Turn Customer Beliefs Into Actions
Published on January 9, 2014
About a 4 minute read

In the 2010 UN Global Compact-Accenture Global CEO Study, 49% of CEOs said that the sustainability agenda can only move forward if driven by greater consumer demand; government and corporate initiatives will not be enough. While sustainability advoca... View More

Article
Consumer Behavior ChangeMarketing & Communications
New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness
New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness
Published on January 7, 2014
About a 3 minute read

Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s... View More

Article
Consumer Behavior Change
Making Energy Efficiency Work for Utilities: New Findings
Making Energy Efficiency Work for Utilities: New Findings
Published on December 16, 2013
About a 4 minute read

How can utilities be persuaded to help their customers use less electricity and natural gas? It’s entirely possible, starting with regulatory reforms that remove any linkage between the financial health of our hometown utilities and the amount of e... View More

Article
Consumer Behavior ChangeMarketing & Communications
How to Get People to Reuse Their Hotel Towels
How to Get People to Reuse Their Hotel Towels
Published on December 5, 2013
About a 4 minute read

in their excellent book, "Switch," researchers Dan and Chip Heath revealed promoting "contagious behavior" as an effective way to convince people to reuse their towels. ... View More

Article
Consumer Behavior Change
From Behavior Change to Transforming Everyday Practices: The Latest in Behavioral Science
From Behavior Change to Transforming Everyday Practices: The Latest in Behavioral Science
Published on December 5, 2013
About a 4 minute read

From Unilever’s ‘five levers for change’ to Volkswagen’s ‘fun theory’ and Nike’s Fuelband, behavior change has become a key concern for businesses re-orienting their goals around the promotion of sustainable lives. This represents an op... View More

Article
Consumer Behavior ChangeMarketing & Communications
For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season
For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season
Published on November 28, 2013
About a 6 minute read

While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event ... View More

Article
Consumer Behavior Change
Greenpeace Praises Google, Apple, Facebook for Duke Clean Energy Breakthrough
Greenpeace Praises Google, Apple, Facebook for Duke Clean Energy Breakthrough
Published on November 19, 2013
About a 2 minute read

Duke Energy Carolinas, which provides roughly 20,000 megawatts of electricity to approximately 2.4 million customers throughout the Carolinas through a mix of nuclear, coal-fired, natural gas and hydroelectric power generation, announced on Friday th... View More

Article
Consumer Behavior Change
Why Water-Saving Advice Won’t Work
Why Water-Saving Advice Won’t Work
Published on November 16, 2013
About a 5 minute read

To the tune of Dolly Parton’s "Sometimes it’s hard to be a woman," I hear myself humming, "Sometimes It’s hard to be a sustainability person… giving all our love to just one plan."That plan — to educate, to warn, to info... View More

Article
Consumer Behavior ChangeCircular Economy
Sprint Offering Buyback Credit on All Phones to Encourage Trade-Ins on America Recycles Day
Sprint Offering Buyback Credit on All Phones to Encourage Trade-Ins on America Recycles Day
Published on November 15, 2013
About a 3 minute read

Despite being the No. 3 wireless carrier in the United States, Sprint leads the industry in phone recycling. Last year, Sprint reclaimed 4.4 million phones through voluntary collection programs — compared to AT&T’s 3.1 million and Verizon’s... View More

Article
Consumer Behavior ChangeOrganizational Governance
Employee Engagement: Why Motivating the Elephant Is Better Than Rewarding the Rider
Employee Engagement: Why Motivating the Elephant Is Better Than Rewarding the Rider
Published on November 13, 2013
About a 5 minute read

Many organisations are grappling with the same question: How do we create an employee reward and recognition programme designed to deliver widely adopted and sustained pro-environmental behaviours? ... View More

Article
Consumer Behavior Change
EOS Climate Launches System for Monetizing Harmful Refrigerants at End of Life
EOS Climate Launches System for Monetizing Harmful Refrigerants at End of Life
Published on November 13, 2013
About a 2 minute read

San Francisco-based EOS Climate, which incentivizes the complete life cycle management of harmful refrigerants, on Tuesday announced the launch of its Refrigerant Asset System™ (RAS), the first cross-sector business model that focuses on refrigeran... View More

Article
Consumer Behavior ChangeMarketing & Communications
Investors Tell UK Firms Paying Living Wage Can Increase ‘Longevity and Productivity’
Investors Tell UK Firms Paying Living Wage Can Increase ‘Longevity and Productivity’
Published on November 8, 2013
About a 2 minute read

Here’s a novel idea: Paying people enough to live off comfortably motivates them to not only work harder, but stick around longer.In a recent letter published by the Financial Times, investors from local authorities, unions and charities, such as t... View More

Article
Consumer Behavior ChangeMarketing & Communications
Meet Bond, David Bond: Marketing Director for Nature
Meet Bond, David Bond: Marketing Director for Nature
Published on October 22, 2013
About a 4 minute read

This weekend, the feature-length documentary film Project Wild Thing opens in independent cinemas in the UK.The film explores the increasing disconnection between British children and the natural world around them; kids’ roaming distance from their... View More

Article
Consumer Behavior Change
The Answer Is: The Human Condition
The Answer Is: The Human Condition
Published on October 17, 2013
About a 6 minute read

“We need to do something about the environmental damage in our heads.”(Time, 24 May 1993). ... View More

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