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Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

Coca-Cola Enterprises, OpenIDEO Challenging Consumers to Improve Recycling Habits

Coke bottler Coca-Cola Enterprises (CCE) has teamed up with online innovation platform OpenIDEO to try and break the habit of poor recycling performance in homes across Britain and France. Only roughly half of all plastic bottles sold currently collected for recycling in the two countries.The two organizations have launched a recycling challenge to co-create solutions that will help improve at-home recycling habits. The 11-week challenge will draw on OpenIDEO’s 60,000 members from across the globe as part of CCE’s ‘Recycle for the Future’ campaign.

Turlington to Fashion Industry: 'One Preventable Death Is a Death Too Many'

When over 1,100 garment workers died in the Rana Plaza factory collapse in April 2013, it shined an unflinching light on the untenable conditions that many in the industry have long been forced to endure. Since then, consumers, activists and other stakeholders around the world have demanded that brands take immediate action to ensure that workers are not only safe, but paid fairly while they’re constructing the clothing we wear every day.

H&M's Clevercare Labels Helping Customers Extend Clothing Life While Saving Energy, Water

At the Copenhagen Fashion Summit last week, designer Stella McCartney made an appearance via video to announce the launch of H&M’s new Clevercare garment labels.Developed in collaboration with Swiss global standard wash care label company Ginetex, the Clevercare labels provide explicit care instructions designed to help customers get the most out of their clothing through proper care — which also leads to water and energy savings through less frequent machine-washing and drying, as well as guidance on ironing and professional laundering techniques.

REI Foundation Awards $410,000 to Groups Engaging Youth in Nature

The REI Foundation has awarded a total of $410,000 to nonprofits that work to engage younger and more diverse populations in the outdoors. Children & Nature Network (C&NN), Futuro Media Group, Outdoor Foundation and YMCA of the USA were the chosen recipients.“The REI Foundation’s mission is to better connect the next generation of adventurers and environmental stewards with the outdoors by partnering with key organizations,” said Marc Berejka, president of the REI Foundation and REI's Director of Government and Community Affairs, in a release.

APP Announces Plan to Protect, Restore One Million Hectares of Indonesian Rainforest

Just over a year after Asia Pulp and Paper (APP) launched its sector-leading Forest Conservation Policy (FCP), which committed to an immediate and permanent cessation of natural forest clearance across its supply chain, the Indonesian paper giant today announced a detailed plan to restore and support the conservation of one million hectares of rainforest across Indonesia.

Survey Reveals Shocking Truth: Kids Don't Spend Enough Time Outside

This week, the Nature Conservancy released the results of the first global survey to capture not only how much time kids spend outside, but also parents’ perspectives on the importance and benefits of time spent in nature.The survey, funded by Disney, included parents of children between the ages of three and 18 in the US, Brazil, China, France and Hong Kong and revealed the following:65 percent of US parents see it as a “very serious” problem that kids are not spending more time outdoors. According to the survey, this is equal to their concerns about bullying, the quality of education and obesity. Of the other places surveyed, only parents in Brazil and Hong Kong share this concern.

P&G Upgrades Palm Oil Policy After Extensive Greenpeace Campaign

After a recent rash of new commitments from a number of its fellow consumer goods giants and a number of not-so-subtle hints from Greenpeace (including a high-profile protest at the company’s Cincinnati headquarters last month), Procter and Gamble (P&G) has announced a new “no deforestation” policy that pledges to eliminate palm oil-related forest destruction from its products and provide full traceability for all the palm oil and derivatives it uses.Greenpeace has welcomed the move as a huge step forward in protecting Indonesia’s rainforests and the communities that depend on them, but the NGO warned that much work still remains.

Sweeping Commercial Fishing Bans Could Create Sea Change in Global Seafood Industry

Western seafood lovers may begin to notice a change in the availability of some of their favorite fish varieties as a result of a number of new restrictions placed on commercial fishing in recent weeks, in an effort to preserve the integrity of marine ecosystems and the sustainability of fish stocks.

H&M, Inditex Join Campaign to Eliminate Endangered Forests from Viscose Clothing

Today, H&M and Zara/Inditex, the world’s two largest clothing brands, announced commitments to eliminate ancient and endangered forests from all of their rayon and viscose clothing. The retail and design leaders developed these new purchasing commitments in partnership with environmental NGO Canopy as part of an initiative to address the growing impacts of the clothing industry on the world’s forests, biodiversity and climate. Organic fashion brand Loomstate also joins EILEEN FISHER, Quiksilver, Patagonia and 17 other progressive apparel brands already backing the “Fashion Loved by Forest” campaign.

Durex Encouraging Lovers to #TurnOffToTurnOn During Earth Hour

While people, organizations and superheroes around the world are preparing to take part in Earth Hour — an hour of darkness to raise awareness of climate change — tomorrow at 8:30pm local time, Durex condoms is taking the opportunity to encourage people to “reconnect” with each other whilst the lights are out.

We're Only Human: Personal Concerns Weigh Heavily on Business Purchases

At Shelton Group we’ve been polling Americans regularly for nearly a decade to understand their attitudes and behaviors related to energy and the environment so we can best help our clients define and leverage their sustainability stories. Until late last year our studies were consumer-focused, though much of our client work is actually on the business-to-business side. So late last year we fielded our first-ever B2B Pulse study to better understand the role sustainability plays as business decision-makers are making purchasing decisions.

6 Cool Tools for Driving Behaviour Change and Innovation

When wrestling with the attitude-behaviour gap and grappling with the emotional and often-irrational nature of the human animal (aka any of your business's stakeholders), you’ll need all the help you can get. Whether you’re crafting a communications strategy to encourage positive behaviour change or facilitating a process to unleash new ideas and breakthrough innovation on a project, thankfully, digital media is facilitating the rapid sharing and diffusion of smart, practical ways to create change.

ExxonMobil Agrees to Report on Climate Change & Carbon Asset Risk

ExxonMobil for the first time ever has agreed to publish a Carbon Asset Risk report on its website describing how it assesses the risk of stranded assets from climate change. The report will provide investors with greater transparency into how ExxonMobil plans for a future where market forces and climate regulation makes at least some portion of its carbon reserves unburnable.

General Mills, Colgate-Palmolive Announce No-Deforestation Commitments; NGOs Weigh In

Not long after Mars jumped on board earlier this month, this week the deforestation-free consumer products bandwagon got even fuller with new commitments from General Mills and Colgate-Palmolive.

Earth-Friendly Diet Campaign Urges Americans: 'Take Extinction Off Your Plate'

As global meat consumption continues to drive accelerating deforestation, drought and other threats to endangered species, the Center for Biological Diversity (CBD) launched a new campaign this week urging Americans to “take extinction off your plate.” The campaign says eating less meat is one of the best ways people can reduce their environmental footprint.“Many people don’t realize the devastating toll meat production has on wildlife and the planet,” said Stephanie Feldstein, population and sustainability director at the CBD. “The livestock industry has nearly driven animals like wolves extinct, and it’s responsible for more greenhouse gas emissions than cars, trains and airplanes combined.”

Paris Imposes Car Ban After Air Pollution Hits Record High

In a bold and understandably unpopular move this week, the City of Paris banned half its motorists from driving their cars and motorcycles on Monday after a series of warm days and cold nights caused the city's worst pollution levels since 2007, BBC News reports.Part of a scheme to reduce the number of vehicles on the road — and the resulting pollution — the ban was originally planned for Monday and Tuesday; only motorists with odd-numbered number plates were allowed to drive on Monday, and only those with even-numbered plates were to be allowed to travel on Tuesday.

Michelin Asking Brits to Be More Mindful of Their Tire Pressure

According to global tire manufacturer Michelin, British motorists could be spending over £1B a year and needlessly emitting more than 2B tons of CO2 per year due to under-inflated tires.Michelin’s research suggests that three-quarters of Britain’s 31.5 million cars could have under-inflated tires, leading to unnecessary fuel consumption and excess greenhouse gas emissions.As an averagely under-inflated tire results in roughly 3 percent less fuel efficiency, the company says an average driver could be wasting in the region of £65 a year solely due to the increased rolling resistance. Potentially, more than one billion liters of fuel could also be wasted every year because drivers are not checking tire pressures regularly enough.

With GAR's Commitment, Over Half of World's Palm Oil Could Now Be Deforestation-Free

Singapore-based palm oil trader Golden Agri Resources (GAR) announced Friday it will extend its forest conservation policy across all of its third-party suppliers — pledging that all palm oil it produces, sources and trades will now be deforestation-free. GAR’s commitment, combined with the similarly sweeping commitment made by the world’s largest palm oil trader, Wilmar International, in December, means that over half of the world's palm oil is now covered by zero-deforestation pledges.

Greenpeace to P&G: Enough with the 'Dirty' Palm Oil

Greenpeace launched another massive campaign this week, this time demanding Procter & Gamble end its role in rainforest destruction through its careless sourcing of palm oil.

Kellogg Commits to Fully Traceable Palm Oil by End of 2015

Kellogg Company has announced a commitment to work with its global palm oil suppliers to source fully traceable palm oil, “produced in a manner that's environmentally responsible, socially beneficial, and economically viable.”To do so, Kellogg is working through its supply chain — from suppliers to processors to growers — to ensure that its palm oil is sourced from plantations that uphold the company's commitment to protect forests and peat lands, as well as human and community rights.


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