The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
“We need to do something about the environmental damage in our heads.”(Time, 24 May 1993). ... View More
To mark Global Handwashing Day (GHD) — October 15th — Unilever’s Lifebuoy brand has announced a significant expansion of its Help a Child Reach 5 campaign. Launched in February in Thesgora, India, a rural village known to have one of the highes... View More
Last week, McDonald’s USA announced the launch of a new Happy Meal Books promotion, coinciding with National Family Literacy Day on Nov. 1. From Nov. 1–14, Happy Meals will be accompanied by one of a series of four original books designed to enco... View More
Heading into this year’s Sustainable Brands conference, I was looking forward to driving BMW’s electric prototype that was on display. In hindsight, however, the technical highlight of the show for me was the Tesla Model S. You know, the ones tha... View More
The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national eco... View More
New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried o... View More
Psychologists have found that buying life experiences makes people happier than buying possessions, but who spends more of their spare cash on experiences? We now know that extroverts and people who are open to new experiences tend to spend more of t... View More
More than half (56 percent) of diners would pay more for a meal if they knew the restaurant was investing in reducing its environmental impact and taking its social responsibility seriously, according to new research from the Sustainable Restaurant A... View More
Sustainability, like brands, must not be a fight against or a vision outside society, but part of it. It is time to drop the proselytism, quit the “sacrifice for a better world” argument and above all stop trying to change people’s behaviours. ... View More
“If we can’t get the consumer involved, we will always be behind the curve,” Marks & Spencer CEO Marc Bolland said when he launched the retailer’s ‘Plan A’ sustainability stakeholder consultation.The logic is compelling. Changing cust... View More
AT&T has partnered with The Nature Conservancy (TNC) to encourage AT&T customers to skip the bag when purchasing items from its retail stores in Oregon by donating 10 cents to the Nature Conservancy for each check out bag its customers choose... View More
The Foundation for Enterprise Development (FED) has published a paper that explores the roots of representative structures and argues that a democratic approach to business governance is crucial to long term innovation.Sustained Innovation through Sh... View More
Fifty percent of global consumers are willing to pay more for goods and services from companies that have implemented programs to give back to society, according to a new study from Nielsen.The Nielsen Global Survey on Corporate Social Responsibility... View More
Johnson & Johnson has started to phase out the use of polyethylene microbeads in beauty products, and is working on an eco-friendly alternative, after activists from environmental group the 5 Gyres Institute found large amounts of the beads in th... View More
In driving engagement and behavior change, the power is often in the subtleties. So here’s a little thought that just might be a big thought: As we work toward mainstreaming sustainability, we should stop talking in terms of should, and instead we ... View More
As businesses and brands reach out to influence consumers’ interactions with products at home, they’re missing a trick by not learning from different cultural contexts. This article shares the findings from pioneering user-centred research into l... View More
Michael Murray is the president and co-founder of Lucid, a software company providing real-time information feedback designed to “teach, inspire behavior change, and save energy and water resources in buildings.” Since the company’s founding in... View More
As my Green Marketing students are learning, companies large and small are reducing their carbon footprints by adopting strategies to make their operations, goods and services more environmentally sustainable. But with the world population headed tow... View More
Marks and Spencer (M&S) recently piloted training toolkits for its supplier factories in the UK and Sri Lanka, as part of its Plan A commitment to being a Fair Partner. These toolkits were a result of a collaborative design process between M&... View More
I was asked recently about my favourite behaviour change stories in the energy space. I didn’t have to think long: my favourite is the one about the £200-a-year towel rail. Yep, you heard that right: a towel rail. ... View More