Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
Proof in the Label: How Sustainability Certifications are Shaping the Future of Retail
Proof in the Label: How Sustainability Certifications are Shaping the Future of Retail
Published on December 4, 2025
About a 4 minute read

A quiet but important shift is taking place in how people shop. Consumers aren’t just buying products—they’re increasingly paying attention to the values and practices behind them. From production to packaging, sustainability has become a meani... View More

Slides
Consumer Behavior ChangeMarketing & Communications
SB Socio-Cultural Trends Research Fall 2025
SB Socio-Cultural Trends Research Fall 2025
Published on November 13, 2025

The SB Socio-Cultural Trends Research, conducted in partnership with Ipsos, tracks changing drivers and behaviors of mainstream consumers around the intersection of brands and sustainable living, including evolving attitudes related to consumption an... View More

Article
Consumer Behavior Change
Retailers Invite 10M CA Consumers to ‘Break Up with Single-Use Bags’
Retailers Invite 10M CA Consumers to ‘Break Up with Single-Use Bags’
Published on July 31, 2025
About a 4 minute read

Beyond the Bag Initiative engages Target, CVS Health, Ralphs and Food 4 Less customers to cut single-use bag waste across nearly 1K Southern California stores. ... View More

Slides
Consumer Behavior ChangeMarketing & Communications
SB Socio-Cultural Trends Research Spring 2025 Highlights
SB Socio-Cultural Trends Research Spring 2025 Highlights
Published on July 28, 2025

The SB Socio-Cultural Trends Research, conducted twice annually in partnership with Ipsos, tracks changing drivers and behaviors of mainstream consumers around the intersection of brands and sustainable living, including evolving attitudes related to... View More

Article
Consumer Behavior Change
New Incentive Programs Reward Responsible Travelers
New Incentive Programs Reward Responsible Travelers
Published on July 22, 2025
About a 5 minute read

Instead of focusing on quantity of visitors, new traveler-engagement programs emphasize the economic, environmental and social impact of tourists’ presence. ... View More

Article
Consumer Behavior ChangeCircular Economy
Consumer Skepticism Slowing Circular Economy Growth
Consumer Skepticism Slowing Circular Economy Growth
Published on July 16, 2025
About a 6 minute read

While the economic and environmental logic of a circular economy is compelling, a new report finds its widespread adoption hinges on a critical factor: Trust. ... View More

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Consumer Behavior ChangeMarketing & Communications
SB Socio-Cultural Trends Research Spring 2025
SB Socio-Cultural Trends Research Spring 2025
Published on May 30, 2025

The SB Socio-Cultural Trends Research, conducted twice annually in partnership with Ipsos, tracks changing drivers and behaviors of mainstream consumers around the intersection of brands and sustainable living, including evolving attitudes related to... View More

Article
Consumer Behavior Change
5 Ways Brands Can Be Supportive Parents
5 Ways Brands Can Be Supportive Parents
Published on April 28, 2025
About a 4 minute read

Just like kids often need rewards to clean their rooms, consumers can be nudged into more sustainable choices with the right framework — without the guilt trip. ... View More

Article
Consumer Behavior Change
US Consumers Value Sustainability, But Affordability Comes First
US Consumers Value Sustainability, But Affordability Comes First
Published on April 24, 2025
About a 4 minute read

Food brands can empower conscious consumers to shop their values by making sustainability both attainable and affordable. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Survey: Shoppers Want to ‘Do Good,’ But Brands Are Missing the Mark
Survey: Shoppers Want to ‘Do Good,’ But Brands Are Missing the Mark
Published on April 17, 2025
About a 4 minute read

Public Inc highlights need for simpler sustainability claims, reveals ‘anti-woke’ backlash is exaggerated, and provides path for engaging ‘conscious consumers.’ ... View More

Article
Consumer Behavior Change
The Returns Crisis: How to Balance Sustainability and Convenience
The Returns Crisis: How to Balance Sustainability and Convenience
Published on March 28, 2025
About a 6 minute read

Modern shoppers want guilt-free consumption with minimal inconvenience — here are 3 ways retailers can address the returns crisis while keeping consumers happy. ... View More

Article
Consumer Behavior Change
4 Keys to Engaging​ Guests on Traveling More Sustainably
4 Keys to Engaging​ Guests on Traveling More Sustainably
Published on February 28, 2025
About a 6 minute read

New report from Accor and Booking.com sets out challenges hospitality providers face when communicating with guests around sustainability and identifies four key ways to positively influence guest behavior. ... View More

Article
Marketing & CommunicationsSupply ChainConsumer Behavior Change
Acumen Invites Chocolate Lovers to Make a ‘Cocoamitment’ This Valentine’s Day
Acumen Invites Chocolate Lovers to Make a ‘Cocoamitment’ This Valentine’s Day
Published on January 31, 2025
About a 4 minute read

The campaign promotes chocolate brands that exemplify transparency and fairness through practices including direct trade, farmer ownership and paying price premiums to farmers. ... View More

Article
Consumer Behavior Change
Studies Reveal the Dire Impacts of Bad Gift Giving
Studies Reveal the Dire Impacts of Bad Gift Giving
Published on January 7, 2025
About a 4 minute read

Shoppers everywhere would likely agree that the billions’ worth of negative economic and environmental impacts created by unmindful gift giving diminishes the intended sentiment behind giving gifts. ... View More

Article
Consumer Behavior Change
The Multiplier Effect, in Action! SB’s 2024 Holiday Gift Guide
The Multiplier Effect, in Action! SB’s 2024 Holiday Gift Guide
Published on December 6, 2024
About a 22 minute read

Here’s this year’s list of tips for taking a more intentional approach to holiday gift giving and some of the many companies, platforms and products that we’d be happy to support anytime. ... View More

Article
Consumer Behavior Change
Gear-Free Experiences Helping People to Connect More Deeply with Nature
Gear-Free Experiences Helping People to Connect More Deeply with Nature
Published on December 2, 2024
About a 4 minute read

The desire to slow down, reconnect with the physical body and draw on the many health benefits of nature are some of the key attractions to organic, immersive experiences like these. ... View More

Article
Marketing & CommunicationsConsumer Behavior Change
UK Electronics Retailer Reminds Shoppers ‘Black Friday Is a Load of Rubbish’
UK Electronics Retailer Reminds Shoppers ‘Black Friday Is a Load of Rubbish’
Published on November 27, 2024
About a 4 minute read

New research shows Brits will spend £3.5B on tech they don’t need this Black Friday, with 1 in 5 using new tech for only four months. CeX’s campaign reminds shoppers about the mountains of tech waste created by the annual shopping frenzy. ... View More

Article
Marketing & CommunicationsConsumer Behavior Change
Yuka Users Can Now Appeal Directly to Brands for Healthier Products
Yuka Users Can Now Appeal Directly to Brands for Healthier Products
Published on November 19, 2024
About a 3 minute read

New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... View More

Slides
Consumer Behavior ChangeSB Go Circular CollaborativeCircular EconomyMarketing & Communications
SB Circularity Communications Playbook
SB Circularity Communications Playbook
Published on November 9, 2024

Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... View More

Slides
Consumer Behavior ChangeSB Go Circular CollaborativeCircular EconomyMarketing & Communications
SB Consumer Behavior Design Playbook
SB Consumer Behavior Design Playbook
Published on November 9, 2024

Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... View More

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