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Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

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Consumers Want More Sustainable Packaging But Struggle to Identify It

Retailers continue to refine what packaging they find acceptable to answer consumer demand for more sustainable solutions — and consumer goods companies must keep innovating to keep pace.

Commons App Informing, Facilitating Mass Shifts in Climate-Influenced Consumer Living & Spending

Highlighting the impact of individual purchases and their associated emissions output, the app — fresh off a large funding round — is evolving to meet the daily spending directives of its users.

Report: Economic Uncertainty, Systemic Inequity Preserving Intention-Action Gap

A recent study shows that people across the socioeconomic spectrum care about climate action; but taking that action remains cost-prohibitive for lower-income groups.

Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push

Cross-Posted from Marketing and Comms. Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change.

Starbucks Expands ‘100% Reusables’ Tests in Bid to Sink Disposable Cup Waste

Since 2021, Starbucks has been testing the 100% reusables model across more than 25 markets. With most of its beverages enjoyed on the go, the company continues to test and learn how to best encourage customers to embrace reusables.

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Visa's Recommerce Behavioral Insights Lab Aims to Make Circular Shopping Behaviors the Norm

Cross-Posted from The Next Economy. Visa is partnering with COS, the Ellen MacArthur Foundation and more to address the barriers that stop consumers from embracing a circular economy.

Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem

Cross-Posted from Marketing and Comms. A corresponding survey of US adults reveals the beverage industry has ‘more work to do when it comes to education’ around proper recycling.

How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices

Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions.

Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap

An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities.

Reimagining Retail: 3 Strategies to Help Shape the Future We Want

Cross-Posted from Product, Service & Design Innovation. As Brand-Led Culture Change continued, we heard from a number of players touching retail on how they’re nudging consumers toward more climate-friendly purchases and shifting the model to create a more just and inclusive shopping experience.

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New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change

Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.

Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change

Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior.

Doconomy, Dreams Technology Merge to Empower Banks to Better Engage Climate-Conscious Customers

Through its acquisition of Dreams Technology, Doconomy becomes the first provider to offer a holistic solution that drives meaningful climate and social impact for the financial services industry.

Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change

By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.

Anheuser-Busch Brings ‘National Recycling League’ Action to Super Bowl LVII

Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets.

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Brand-Led Culture Change Key to a Flourishing Future

By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication.

Will Mill Be a Game-Changing Solution to Home Food Waste?

The Mill system offers a practical, circular solution for reducing home food waste and the resulting, climate-changing greenhouse gases — with minimal effort on the part of users.

Two Years On, Amazon Lead Reflects on Success, Opportunities Within Climate Pledge Friendly Program

Cross-Posted from Marketing and Comms. The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications.

Our Innate Psychology Is Fueling the Climate Crisis — Here’s How to Combat It

Cross-Posted from Marketing and Comms. We can’t keep communicating about climate change in ways that feed our evolutionary prejudices and continue kicking the can down the road. We must outsmart our biases using strategic communication tactics so we can take action when it matters — which is now. Here are 3 ways to hack our brains for climate action.

Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum

Cross-Posted from Marketing and Comms. How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned.

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