Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Love, Loyalty & Lifestyle: Making Circularity Irresistible
To unleash the power of circular design at scale, brands require an understanding of the cultural conditions at play. Here are five design principles that we’ve learned from our work with brands helping lead the way. ... View More
Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste
The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay. ... View More
Driving Sustainable Growth Through Brand-Led Culture Change
Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors. ... View More
Starbucks Becomes First National Coffee Retailer to Accept Reusable, Personal Cups
Starting January 3, 2024, customers will be able to use their own clean, personal cup at all company-operated stores and participating licensed stores in the US and Canada. ... View More
The Game within a Game: Eastman, UTenn, UMich Compete for a Common Good
Together, Eastman and the two teams helped turn the spirit of competition into a unique approach to diverting waste, keeping recycling top of mind and driving behavior change with football fans. ... View More
Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption
The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop. ... View More
SB Socio-Cultural Trends Research Highlights 2023 Pulse: Consumer Sustainability Segments and Gen Z
Consumer Research Highlights: Sustainability Segments and Deep Dive on Gen Z... View More
SB Socio-Cultural Trends Research 2023 Pulse - Consumer Sustainability Segments and Gen Z
Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping the... View More
Planting Seeds: Changing and Shaping the Minds of Today’s Consumers and Tomorrow's Changemakers
At SB’23 San Diego, several rich discussions centered on the growing number of efforts successfully educating and engaging various audiences on more sustainable behaviors, lifestyles and careers. ... View More
‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste
SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste. ... View More
Consumers Want More Sustainable Packaging But Struggle to Identify It
Retailers continue to refine what packaging they find acceptable to answer consumer demand for more sustainable solutions — and consumer goods companies must keep innovating to keep pace. ... View More
Commons App Informing, Facilitating Mass Shifts in Climate-Influenced Consumer Living & Spending
Highlighting the impact of individual purchases and their associated emissions output, the app — fresh off a large funding round — is evolving to meet the daily spending directives of its users. ... View More
Report: Economic Uncertainty, Systemic Inequity Preserving Intention-Action Gap
A recent study shows that people across the socioeconomic spectrum care about climate action; but taking that action remains cost-prohibitive for lower-income groups. ... View More
Starbucks Expands ‘100% Reusables’ Tests in Bid to Sink Disposable Cup Waste
Since 2021, Starbucks has been testing the 100% reusables model across more than 25 markets. With most of its beverages enjoyed on the go, the company continues to test and learn how to best encourage customers to embrace reusables. ... View More
How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices
Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions. ... View More
Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap
An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities. ... View More
SB Socio-Cultural Trends Research 2023 Highlights
Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping the... View More
SB Socio-Cultural Trends Research 2023 Full Report
Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping the... View More
Driving Sustainable Behavior Change Guidebook
SB’s Driving Sustainable Behavior Change Guidebook reveals where consumers are currently taking sustainable action, in addition to which three specific behaviors people believe companies should be prioritizing. In addition to these insights, this g... View More
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change
Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts. ... View More
