SB’25 San Diego, Saver Discount Deadline July 13!

Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Study: Conflicting Motivations Prevent Us from Washing More Sustainably

A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes. ... View More

Slides
SB Socio-Cultural Trends Research Spring 2024 Full Report

SB Consumer Research: Analysis & Insights on Consumer Sustainability Intentions & Actions - Full Report... View More

Article
Cross-Industry Collaborations Turning the Tide on Cold-Water Washing

Tide partnerships with everyone from appliance manufacturers and retailers to NASA and the International Space Station are helping us reduce the impact of cleaning our clothes. ... View More

Article
Abillion: Fueling the Plant-Based Revolution from Platform to Plate

Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products. ... View More

Article
Love, Loyalty & Lifestyle: Making Circularity Irresistible

To unleash the power of circular design at scale, brands require an understanding of the cultural conditions at play. Here are five design principles that we’ve learned from our work with brands helping lead the way. ... View More

Article
Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste

The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay. ... View More

Article
Driving Sustainable Growth Through Brand-Led Culture Change

Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors. ... View More

Article
Starbucks Becomes First National Coffee Retailer to Accept Reusable, Personal Cups

Starting January 3, 2024, customers will be able to use their own clean, personal cup at all company-operated stores and participating licensed stores in the US and Canada. ... View More

Article
The Game within a Game: Eastman, UTenn, UMich Compete for a Common Good

Together, Eastman and the two teams helped turn the spirit of competition into a unique approach to diverting waste, keeping recycling top of mind and driving behavior change with football fans. ... View More

Article
Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption

The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop. ... View More

Slides
SB Socio-Cultural Trends Research Highlights 2023 Pulse: Consumer Sustainability Segments and Gen Z

Consumer Research Highlights: Sustainability Segments and Deep Dive on Gen Z... View More

Slides
SB Socio-Cultural Trends Research 2023 Pulse - Consumer Sustainability Segments and Gen Z

Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping the... View More

Article
Planting Seeds: Changing and Shaping the Minds of Today’s Consumers and Tomorrow's Changemakers

At SB’23 San Diego, several rich discussions centered on the growing number of efforts successfully educating and engaging various audiences on more sustainable behaviors, lifestyles and careers. ... View More

Article
‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste

SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste. ... View More

Article
Consumers Want More Sustainable Packaging But Struggle to Identify It

Retailers continue to refine what packaging they find acceptable to answer consumer demand for more sustainable solutions — and consumer goods companies must keep innovating to keep pace. ... View More

Article
Commons App Informing, Facilitating Mass Shifts in Climate-Influenced Consumer Living & Spending

Highlighting the impact of individual purchases and their associated emissions output, the app — fresh off a large funding round — is evolving to meet the daily spending directives of its users. ... View More

Article
Report: Economic Uncertainty, Systemic Inequity Preserving Intention-Action Gap

A recent study shows that people across the socioeconomic spectrum care about climate action; but taking that action remains cost-prohibitive for lower-income groups. ... View More

Article
Starbucks Expands ‘100% Reusables’ Tests in Bid to Sink Disposable Cup Waste

Since 2021, Starbucks has been testing the 100% reusables model across more than 25 markets. With most of its beverages enjoyed on the go, the company continues to test and learn how to best encourage customers to embrace reusables. ... View More

Article
How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices

Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions. ... View More

Article
Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap

An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
Webinar
More Information

Thursday, July 24, 2025
The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
Webinar
More Information