Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
The Super Bowl Ad in 2025: ‘You Can’t Win, So Win’
At this year’s Super Bowl, many ads felt like worn-out clichés — but a few won the day by speaking to people’s values and the importance of bridging divides. ... View More
Acumen Invites Chocolate Lovers to Make a ‘Cocoamitment’ This Valentine’s Day
The campaign promotes chocolate brands that exemplify transparency and fairness through practices including direct trade, farmer ownership and paying price premiums to farmers. ... View More
Playful Good Deeds: GRAMMA's Recipe for Effective Sustainability Marketing
By following GRAMMA's recipe, brands can avoid greenwashing and transform marketing into a force for good — for the planet, for brand value, and for people seeking agency and meaning in the face of the climate crisis. ... View More
‘Benedict Lumberjack’ Puts Pension Funds in the Hot Seat Over Deforestation
The smarmy CEO is the latest celebrity character to fuel Make My Money Matter’s campaign to raise awareness of the impacts of our retirement funds. In the spot, he tells viewers how he's benefiting from their hard-earned funds: 'The business of def... View More
Brands Are Walking Back Their ESG Commitments — Here’s Why They Should Be ‘Branding’ Them, Instead
At a time when many are retreating, staying the sustainability course with confidence, personality and authenticity will set brand leaders apart from the rest. ... View More
Campaign Highlights a Critical Capacity to Foster in Our Youth: Empathy
‘It Takes a Child to Raise a Village’ shows how building more empathy at an early age can help change the world for the better. ... View More
North Carolina Town Sues Utility Over Climate-Related Costs
In the latest in a growing wave of actions aiming to hold the fossil fuel industry liable for its role in accelerating climate change, Carrboro, NC is suing Duke Energy for its continued use of fossil fuels and attempting to gaslight the public about... View More
Black Friday Clothing Zombie ‘Speaks Volumes’ About Overproduction in Fashion
The demonstration is part of the Or Foundation’s Speak Volumes campaign, a global initiative calling on fashion brands to declare their production volumes to help clean up the industry's waste crisis. ... View More
UK Electronics Retailer Reminds Shoppers ‘Black Friday Is a Load of Rubbish’
New research shows Brits will spend £3.5B on tech they don’t need this Black Friday, with 1 in 5 using new tech for only four months. CeX’s campaign reminds shoppers about the mountains of tech waste created by the annual shopping frenzy. ... View More
Uniqlo Expands Campaign to Use Power of Clothing to Bring ‘Peace for All’
The brand has partnered with renowned photographers from Magnum Photos to bring the stories and impacts of its Peace for All campaign to exhibitions in 10 cities. ... View More
Yuka Users Can Now Appeal Directly to Brands for Healthier Products
New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... View More
SB Consumer Behavior Design Playbook
Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... View More
SB Circularity Communications Playbook
Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... View More
Book’s 3rd Edition Digs Deeper into the Making, Marketing of ‘Greener Products’
‘Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from sustainability students and academics to corporate sustainability leaders. ... View More
Why Shades of Grey Matter in Sustainability, and How to Get Customers to Care
Corporate fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Here are two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded fo... View More
6 Big Sustainability Storytelling Myths — and How to Flip Them
As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it. ... View More
Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’
The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... View More
Climate Uneducation in the US, Part 4: Educating the Educators
Thankfully, a growing number of programs and resources have emerged to help arm US teachers with the resources and knowledge they need to teach students on climate-related topics. ... View More
SB Socio-Cultural Trends Research Fall 2024
The SB Socio-Cultural Trends Research conducted by Ipsos and Sustainable Brands assesses consumer sustainability attitudes and behaviors across various regions. It focuses on how consumers perceive and act on sustainability-related issues, particular... View More
SB Socio-Cultural Trends Research Fall 2024 Highlights
This Socio-Cultural Trends Research report, conducted in partnership with Ipsos, explores the nuanced landscape of consumer attitudes and actions towards sustainability. It highlights motivators, barriers, and perception gaps that shape behavior.... View More
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