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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix

The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundation for making a larger impact. Read More...

How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions

New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US. Read More...

Campaign Reminds Companies to Include ‘Mother Nature in the Boardroom’

The moving short film, featuring Dr. Jane Goodall as the voice of Mother Nature, highlights the urgent need for decision-makers to keep the planet at the heart of economic discussions. Read More...

Researchers, Brands Broadening Public’s Understanding of Regenerative Ag

A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap. Read More...

Cutting Through Confusion: How Green Seal Simplifies Sustainable Shopping

We spoke with CEO Doug Gatlin to learn how Green Seal developed a certification mark that simplifies consumer decision-making and sets a foundation for the industry to advance toward a healthier product future. Read More...

New ‘Climate Label’ Requires Companies to Invest in Climate Solutions

Talk is cheap: The first-of-its-kind certification requires internal carbon pricing and funding for GHG-reduction projects as criteria — aiming to accelerate corporate climate investment. Read More...

Industry Players Continue Multi-Pronged Effort to Reduce Fashion’s Impacts

Latest initiatives include circularity advocates and resellers working to end double taxation on secondhand fashion, a sustainable detergent brand’s continued efforts to reduce the impacts of laundry, and a recycled edition of a beloved clog. Read More...

New Study Proves Inclusive Advertising Boosts Sales, Brand Value

“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” Read More...

WWF Identifies Tailored, Local Strategies for Transforming Global Food System

While no single set of policy interventions should be applied globally, the research reveals a universal need to optimize land use and restore biodiversity, improve education on healthy and sustainable diets, and redesign financial subsidies and incentives. Read More...

EU Consumers the Most Skeptical of Corporate Sustainability Claims

Brand Finance Europe 500 2024 ranking reveals the 500 most valuable European brands, with insights on European perceptions of brands’ sustainability efforts. Read More...

Kiehl’s Urges Consumers: ‘Don’t Rebuy. Just Refill’

The skincare brand highlights the benefits of refillable vs single-use packaging formats in its latest campaign. Read More...

Climate Uneducation in the US, Part 2: Failing High Schools

1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered. Read More...

Are US Students Learning Enough About Climate Change?

With its effects now felt the world over, one might assume that education on climate change would be a high priority. But this is not the case — for numerous reasons we will get into, in this first of a four-part series on climate change education in the US. Read More...

Comms Industry Alliance Calls for ‘Responsible Communication’ to Become 18th SDG

The Global Alliance for PR and Communication Management calls on global leaders, policymakers and stakeholders to recognize the critical importance of responsible communication in achieving a sustainable future — and outlines a multi-pronged approach toward achieving a proposed SDG 18. Read More...

What Consumer Data Can Tell Us About the Future of Sustainability

While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers. Read More...

Ironic, Understated Campaign Attracts Viral Interest in Visiting Oslo

VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and an understated production style — and highlights a growing trend in values-driven tourism marketing. Read More...

‘Greenhushing’ Diminishing Returns for 58% of US’s 100 Biggest Companies

New report asserts that businesses that aren't transparent on their ESG progress, for fear of greenwashing, are missing opportunities for investment and gaining credibility with consumers. Read More...

When We Look at the Future of Our Industry, We All Lost in Cannes

If we are to safeguard advertising’s legitimacy, we must address our image problem. It’s time we apply our collective creativity to solve our (industry’s) biggest challenges. Read More...

The Climate Communication Playbook: Establish Trust to Maximize Impact

The most meaningful climate-communication strategies create an avenue for conversations rooted in hope and action. Embrace this opportunity to educate and build trust by aligning your message with your values and contributing to a positive cultural commentary. Read More...

Free Guide Aims to Help Agencies Eliminate Greenwashing

Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and communications agencies comply with the latest greenwashing laws, and principles to guide them away from misleading and unsubstantiated sustainability-related claims. Read More...

Upcoming Events

October 14-17, 2024
SB'24 San Diego
US Event
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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March 18-19, 2025
SB'25 Tokyo Marunouchi