Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & Communications
Sprint Teams Up with the NBA To Tip Off 5th Annual Green Week
Sprint Teams Up with the NBA To Tip Off 5th Annual Green Week
Published on April 8, 2013
About a 2 minute read

The National Basketball Association and Sprint last Thursday launched a weeklong green initiative featuring community sustainability projects, recycling programs, green giveaways, special on-court apparel and auctions to encourage fans to “go green... View More

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Marketing & CommunicationsMarketing & Communications
Less Than 100: How Percentages Show True Understanding of Green Trends
Less Than 100: How Percentages Show True Understanding of Green Trends
Published on April 3, 2013
About a 6 minute read

In early March, Cone Communications teamed up with ORC International to conduct a survey of over 1,000 adults to better understand how consumers interpret and grapple with the flood of environmental information coming their way. The survey included m... View More

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Marketing & CommunicationsMarketing & Communications
Communicating Sustainability: It’s Time To Get Emotional
Communicating Sustainability: It’s Time To Get Emotional
Published on April 3, 2013
About a 2 minute read

Starting this month, Sustainable Brands will bring you a treasure trove of insight, examples and opinions on communicating sustainability, all to help you persuade, motivate, nudge and inspire people and brands to do things differently. That’s a ve... View More

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Marketing & CommunicationsMarketing & Communications
Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?
Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?
Published on April 2, 2013
About a 5 minute read

A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s... View More

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Marketing & CommunicationsMarketing & Communications
Bacardi Cuts Water Use in Half, Energy Consumption and GHGs by a Third
Bacardi Cuts Water Use in Half, Energy Consumption and GHGs by a Third
Published on March 28, 2013
About a 3 minute read

Bacardi Limited has achieved a nearly 50 percent drop in water usage and roughly 33 percent reductions in both energy use and greenhouse gas emissions in the last six years, according to its latest corporate responsibility report, released online Wed... View More

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Marketing & CommunicationsMarketing & Communications
An Argument for New Ideas in Storytelling, Not Just Better Stories
An Argument for New Ideas in Storytelling, Not Just Better Stories
Published on March 28, 2013
About a 6 minute read

“The world is not made of atoms, it’s made of stories.” — Muriel Rukeyser ... View More

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Marketing & CommunicationsMarketing & Communications
H&M Disclosing Supplier List Along with Sustainability Progress
H&M Disclosing Supplier List Along with Sustainability Progress
Published on March 26, 2013
About a 2 minute read

H&M for the first time has made its supplier factory list public alongside its annual sustainability report, released last week. ... View More

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Marketing & Communications
SAP Highlights Financial, Sustainability Performance in 2012 Integrated Report
SAP Highlights Financial, Sustainability Performance in 2012 Integrated Report
Published on March 25, 2013
About a 1 minute read

SAP AG today announced the SAP Integrated Report 2012, its first report that brings together the information usually shared in an annual report with the information normally contained in a sustainability report. ... View More

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Marketing & CommunicationsMarketing & Communications
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
Published on March 22, 2013
About a 2 minute read

This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label. ... View More

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Marketing & CommunicationsMarketing & Communications
Unreal Helps Unjunk Sweets with Easter Bunny Apology Tour
Unreal Helps Unjunk Sweets with Easter Bunny Apology Tour
Published on March 21, 2013
About a 2 minute read

Candy company Unreal is sponsoring the 2013 Easter Bunny Apology Tour, a social media and publicity campaign aimed at “unjunking” popular candy products, according to a recent announcement. ... View More

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Marketing & CommunicationsMarketing & Communications
Brands More Trusted Than Millionaires When Espousing Sustainable Consumption
Brands More Trusted Than Millionaires When Espousing Sustainable Consumption
Published on March 21, 2013
About a 5 minute read

The old cliche “money doesn’t buy happiness” still rings true; yet in this economy, apparently it can buy sustainable consumption. ... View More

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Marketing & CommunicationsMarketing & Communications
Tom’s of Maine Shares Sustainability Goals, Progress in New ‘Goodness Report’
Tom’s of Maine Shares Sustainability Goals, Progress in New ‘Goodness Report’
Published on March 18, 2013
About a 2 minute read

Tom’s of Maine has launched a new website that makes it easier for people to learn about the way it does business, its goals and its progress against those goals.The Tom’s of Maine Goodness Report breaks the company’s efforts into six categorie... View More

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Marketing & Communications
Coca-Cola, Hershey Top CoreBrand 2012 BrandPower Rankings
Coca-Cola, Hershey Top CoreBrand 2012 BrandPower Rankings
Published on March 15, 2013
About a 2 minute read

Consumer-facing companies made up more than half of the Top 100 BrandPower Rankings Report released this month by CoreBrand. ... View More

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Marketing & CommunicationsMarketing & Communications
New Research Suggests Marketers Underestimate Consumer Interest in CSR
New Research Suggests Marketers Underestimate Consumer Interest in CSR
Published on March 14, 2013
About a 3 minute read

New research released last week by the World Federation of Advertisers (WFA) and Edelman shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in the future. ... View More

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Marketing & CommunicationsMarketing & Communications
First FTC “Green Guides” Settlement Reinforces Need for Transparency, Truth in Marketing
First FTC “Green Guides” Settlement Reinforces Need for Transparency, Truth in Marketing
Published on March 13, 2013
About a 3 minute read

On Wednesday, the Federal Trade Commission (FTC) approved a final order settling charges that The Sherwin-Williams Co. and PPG Architectural Finishes, LLC made false and unsubstantiated claims that some of their paints contained zero volatile organic... View More

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Marketing & Communications
Whole Foods Aims For Full GMO Transparency by 2018
Whole Foods Aims For Full GMO Transparency by 2018
Published on March 12, 2013
About a 2 minute read

Within the next five years, all products sold in Whole Foods stores in the U.S. and Canada will be labeled to indicate if they contain genetically modified organisms (GMOs), according to a recent announcement. ... View More

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Marketing & Communications
Visa, Sherwin-Williams Join Most Ethical Companies List
Visa, Sherwin-Williams Join Most Ethical Companies List
Published on March 8, 2013
About a 1 minute read

A total of 138 companies have made the World’s Most Ethical (WME) Companies List, an annual designation recognizing companies that consistently translate business ethics rhetoric into action. ... View More

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Marketing & Communications
Unilever Promotes Sustainable Ingredients on Knorr Soup Packs
Unilever Promotes Sustainable Ingredients on Knorr Soup Packs
Published on March 4, 2013
About a 2 minute read

Unilever has launched a new soup in France that is the first to publicize a key ingredient as sustainably sourced, according to a recent announcement. ... View More

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Marketing & CommunicationsMarketing & Communications
Al Gore’s Climate Reality Project Launches Interactive Tool for Rebutting Climate-Change Deniers
Al Gore’s Climate Reality Project Launches Interactive Tool for Rebutting Climate-Change Deniers
Published on March 2, 2013
About a 3 minute read

The Climate Reality Project and communications agency Arnold Worldwide announced on Thursday the global launch of Reality Drop, an innovative social media tool that educates users about the reality of climate change and uses modern gaming techniques ... View More

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Marketing & Communications
“Eco-Business” Explores Big Business's Motivation Behind Green
“Eco-Business” Explores Big Business's Motivation Behind Green
Published on March 1, 2013
About a 5 minute read

The lingo of sustainability didn’t offer a descriptive enough term for modern brands that integrate energy savings, waste reduction and innovative sourcing goals into the framework of the way they do business. So professors Peter Dauvergne and Jane... View More

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