Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Marketing & CommunicationsMarketing & Communications
Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media
Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media
Published on February 28, 2013
About a 2 minute read

Levi Strauss, BBVA, eBay, Danone and General Electric made the top five of the SMI-Wizness Social Media Sustainability Index 2012, an annual review examining how major firms use social media to communicate sustainability and corporate social responsi... View More

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Marketing & CommunicationsMarketing & Communications
Marketing “Sustainability”: Don't Forget the Green Guides
Marketing “Sustainability”: Don't Forget the Green Guides
Published on February 21, 2013
About a 6 minute read

In October 2012, the Federal Trade Commission (FTC) issued its revised “Green Guides,” which are designed to help marketers ensure that the claims they make about environmental attributes of their products are truthful. ... View More

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Marketing & CommunicationsMarketing & Communications
Communicating Sustainability: How Do We Go From Talking to the Wall to Preaching to the Choir?
Communicating Sustainability: How Do We Go From Talking to the Wall to Preaching to the Choir?
Published on February 14, 2013
About a 3 minute read

Calling all innovators and creatives! During April 2013, Sustainable Brands will be publishing a new “Issues in Focus” editorial package highlighting the most effective and engaging examples of sustainability communications. ... View More

Article
Marketing & Communications
P&G “Everyday Acts” Campaign: Just Another Recycled Branding Blitz?
P&G “Everyday Acts” Campaign: Just Another Recycled Branding Blitz?
Published on January 31, 2013
About a 5 minute read

The new Proctor & Gamble (P&G) “Everyday Acts” campaign appears to resonate with the $84 billion company’s customers. ... View More

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Marketing & Communications
Bamboozled: Four Key Takeaways from the FTC's Recent Crackdown
Bamboozled: Four Key Takeaways from the FTC's Recent Crackdown
Published on January 24, 2013
About a 3 minute read

January 3 was a big news day: The Federal Trade Commission’s announcement on Google’s competitive practices completely drowned out news of its $1.26M false-labeling settlements with Amazon, Macy’s, Max Studio and Sears/Kmart. That’s unfortuna... View More

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Marketing & Communications
Survey Finds Big Four Firms Dominate Sustainability Consulting, Assurance
Survey Finds Big Four Firms Dominate Sustainability Consulting, Assurance
Published on January 14, 2013
About a 2 minute read

The Big Four accounting firms — Deloitte, Ernst & Young, KPMG and PwC — have the strongest brand preference in both the sustainability consulting and sustainability assurance markets, according to a global survey of 250 heads of sustainabilit... View More

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Marketing & Communications
Proliferation of Food Industry Ecolabels Expected To Continue in 2013
Proliferation of Food Industry Ecolabels Expected To Continue in 2013
Published on January 10, 2013
About a 3 minute read

Growing consumer awareness of food production methods and sustainability issues has led to the rise in recent years of ecolabels in the food industry; over 200 seals and logos currently represent some ecological, ethical, ingredient or sustainability... View More

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Marketing & CommunicationsMarketing & Communications
Marketing & Communications
Marketing & Communications
Published on January 2, 2013
About a 0 minute read

From our perspective, "brand" is who you are, what you do, how you do it, and only then, how you communicate it. This channel examines how today's leading brands are evolving in the area of sustainability marketing and communications throug... View More

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