Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Marketing & Communications
P&G “Everyday Acts” Campaign: Just Another Recycled Branding Blitz?
P&G “Everyday Acts” Campaign: Just Another Recycled Branding Blitz?
Published on January 31, 2013
About a 5 minute read

The new Proctor & Gamble (P&G) “Everyday Acts” campaign appears to resonate with the $84 billion company’s customers. ... View More

Article
Marketing & Communications
Bamboozled: Four Key Takeaways from the FTC's Recent Crackdown
Bamboozled: Four Key Takeaways from the FTC's Recent Crackdown
Published on January 24, 2013
About a 3 minute read

January 3 was a big news day: The Federal Trade Commission’s announcement on Google’s competitive practices completely drowned out news of its $1.26M false-labeling settlements with Amazon, Macy’s, Max Studio and Sears/Kmart. That’s unfortuna... View More

Article
Marketing & Communications
Survey Finds Big Four Firms Dominate Sustainability Consulting, Assurance
Survey Finds Big Four Firms Dominate Sustainability Consulting, Assurance
Published on January 14, 2013
About a 2 minute read

The Big Four accounting firms — Deloitte, Ernst & Young, KPMG and PwC — have the strongest brand preference in both the sustainability consulting and sustainability assurance markets, according to a global survey of 250 heads of sustainabilit... View More

Article
Marketing & Communications
Proliferation of Food Industry Ecolabels Expected To Continue in 2013
Proliferation of Food Industry Ecolabels Expected To Continue in 2013
Published on January 10, 2013
About a 3 minute read

Growing consumer awareness of food production methods and sustainability issues has led to the rise in recent years of ecolabels in the food industry; over 200 seals and logos currently represent some ecological, ethical, ingredient or sustainability... View More

Article
Marketing & CommunicationsMarketing & Communications
Marketing & Communications
Marketing & Communications
Published on January 2, 2013
About a 0 minute read

From our perspective, "brand" is who you are, what you do, how you do it, and only then, how you communicate it. This channel examines how today's leading brands are evolving in the area of sustainability marketing and communications throug... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event
February 18-19, 2026
SB'26 Tokyo
US Event
See All Events >