Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Pure Strategies Partners With CDP To Help Companies Disclose Emissions, Reduce Climate Risks

U.S.-based sustainability consulting firm Pure Strategies this week announced a partnership with the Carbon Disclosure Project (CDP) to help companies that disclose emissions to CDP to minimize climate risks and impacts in their organizations, produc... View More

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Sustainable Travel Leadership Network Releases Tool To Help Destinations Assess, Improve Sustainability

Last week, the Sustainable Travel Leadership Network (STLN), a group of leading companies from major travel industry sectors united to share knowledge on responsible tourism, unveiled a new tool to help the travel industry make informed decisions on ... View More

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The Two Deficits, Part Three: The Root of the Conflict

This is the third in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America: ... View More

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Report: CSR No Longer Optional, Now a Reputational Imperative

Consumers now expect companies to be an active participant — if not a driving force — in solving the most pressing social and environmental issues, according to the 2013 Cone Communications/Echo Global CSR Study. ... View More

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Report Finds Peers, Consumer Reviews Now as Trusted as Certifications for Sustainability Claims

A recent study by BBMG, GlobeScan and SustainAbility claims social sources such as consumer reviews, blogs and message boards as well as friends, family and co-workers now rival traditional sources such as certifications and media reports as consumer... View More

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#BetheStart Campaign - Week 4: Smarter Travel

With transport now the fastest growing source of greenhouse gas emissions in the UK, sustainable travel can make a significant contribution to mitigating the effects of climate change. ... View More

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How To Use an Awards Scheme To Engage Your Stakeholders

At 2degrees, we’re all about engagement. ... View More

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Dairy Supply Chain Launches Sustainability Reporting Guide

The Innovation Center for U.S. Dairy last week published a guide to help farms and dairy companies to measure and report on sustainability. ... View More

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SAP Advances Business Case for Integrated Reporting

SAP is using its integrated sustainability and annual report to promote more deeply embedded sustainability in its operations, the software company’s chief sustainability officer, Dr. ... View More

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The Two Deficits, Part Two: What's Exceptional About America?

This is the second in a multi-part series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America: ... View More

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Sustainability: Understand, Adapt, Then Signal

Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one’s position in the market long term and it can open doors to better investment packages. Signals are one way that co... View More

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#BetheStart Campaign – Week 3: More Vibrant Communities

Imagine a world where everyone could truthfully say they lived in a vibrant, trusting local community and global society — where our communities were places where residents felt engaged, supported, appreciated and valued; where the local economy wa... View More

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13 Hot Research Reports on Corporate Sustainability Issues, Tools and Trends

As the fourth and final piece in our 4-part series of ‘hot lists’ (check out our other picks for hot products, books and business model innovations), this week we introduce 13 hot research reports tracking the state of various aspects of corporat... View More

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The Two Deficits: Why Conservatives and Progressives Are Both Right, Part One

This is the first in a multi-part series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America: Ideas To Bridge the Left and Right and Move the Natio ... View More

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Hyundai's Controversial Ad: Communicating Sustainability the Wrong Way?

Suicide may be painless in the song but it's a theme that's causing all sorts of grief for automaker Hyundai. ... View More

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The Amplification Project: Translating Policy Research Into Action

Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature articles introducing our semi-finalists. This week, meet The Amplification Proj... View More

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Coca-Cola Announces Global Commitments To Help Fight Obesity

Coca-Cola today announced four global business commitments it claims will contribute to healthier, happier and more active communities in the more than 200 countries where it does business. ... View More

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M&S, B&Q, Eden Project and More Helping UK Consumers 'Be the Start' of More Resourceful Living

Researchers tell us that by 2030 we will need 30% more water, 50% more energy and 50% more food to be fit for our growing population. Statistics from WWF echo this — if we continue our current rate of consumption in the United Kingdom, we will need... View More

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Sustainable Restaurant Association Launches Global Restaurant Rating System

The UK-based Sustainable Restaurant Association (SRA) this week debuted a global sustainability rating system to encourage more sustainable practices across the industry. More than 500 UK restaurants have already completed the rating system, a new in... View More

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Report: Major Global Companies Failing To Report on GHG

The level of public disclosure of greenhouse gas (GHG) emissions among the world's 800 largest companies is “unacceptably poor,” according to research published this week by the Environmental Investment Organization (EIO). ... View More

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