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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition

Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors. Read More...

Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function

Tourism marketing has largely centered around traveler desires such as pleasant weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment. Read More...

Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward

As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective. Read More...

Gen Z Becoming More Skeptical of Influencers, Sustainability Messaging

New survey of Gen Zs in the US and Canada suggest a growing distrust of influencers; and while sustainability is still a consideration when purchasing, budget, price and brand authenticity are paramount. Read More...

Want to Improve Your Company’s Bottom Line? Talk About Periods

Period shame is rooted in gender inequality. As we continue to work to un correct this, we can catalyze public-private partnerships that positively impact menstrual health and girls’ self-esteem while driving economic benefits. Read More...

Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference

The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships. Read More...

Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation

Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds. Read More...

Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing

The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere. Read More...

ESG Practitioners Both Confident, Confused in Dynamic Reporting Landscape

Workiva’s third annual survey gathered the thoughts of more than 2,000 professionals involved in ESG reporting across the corporate landscape. Read More...

New Global Music Initiative Highlights the Creative Value of Nature

Sounds Right aims to finally pay Nature royalties for her contributions to art and everything else on earth by prompting conversation, raising funds for conservation and inspiring millions of fans to take action. Read More...

It’s Time to Stop Fanning the Flames of Climate Anxiety

To all fellow impact professionals, I encourage you to look at the narrative your communications are fueling and consider whether your business, your audience and the planet would benefit from a more nuanced view. Read More...

Free Course Aims to Train Advertisers to Combat Climate Change

Good-Loop’s Good-Media Academy outlines how the ad industry impacts climate change and what advertisers can do to mitigate it. Read More...

Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction

The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices. Read More...

Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus

Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options. Read More...

‘CATAN - New Energies’ Adds Sustainability Twist to Classic Strategy Game

The update to one of the best-selling board games of all time presents players with a pertinent dilemma: spend resources to invest in clean, sustainable energy sources or opt for cheaper, yet polluting, fossil fuels. Read More...

Is Misinformation Derailing Climate Action in Agriculture?

In this, the biggest election year in history, Changing Markets Foundation investigates the damaging spread of misinformation online concerning the meat and dairy industry and how it is influencing both policy and public opinion. Read More...

Brands and the Responsibility for Sustainable Shopping Habits

As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases. Read More...

5th Annual Chocolate Scorecard Paints Bittersweet Picture of the Industry

The Scorecard — which evaluates global chocolate manufacturers, brands and retailers on social and environmental criteria in seven areas — helps consumers make ethical purchasing decisions and incentivizes companies to improve their performance in these areas. Read More...

Uber’s ‘Emissions Savings’ Feature Shows Benefits of Lower-Emission Transport

Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating. Read More...

This Platform Turns Your Branded Video Content Into Support for Nature Conservation

With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife. Read More...

Upcoming Events

October 14-17, 2024
SB'24 San Diego
US Event
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi