Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
SB Socio-Cultural Trends Research Fall 2024
The SB Socio-Cultural Trends Research conducted by Ipsos and Sustainable Brands assesses consumer sustainability attitudes and behaviors across various regions. It focuses on how consumers perceive and act on sustainability-related issues, particular... View More
SB Socio-Cultural Trends Research Fall 2024 Highlights
This Socio-Cultural Trends Research report, conducted in partnership with Ipsos, explores the nuanced landscape of consumer attitudes and actions towards sustainability. It highlights motivators, barriers, and perception gaps that shape behavior.... View More
Zillow to Offer Climate-Risk Data on For-Sale Listings Across the US
For-sale listings on Zillow will now feature detailed climate-risk information for five key categories — flood, wildfire, wind, heat and air quality — along with insurance recommendations. ... View More
Monitoring Media: Reining in the Broader Impacts of Brand Communications
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. ... View More
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism
Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... View More
2 Truths and a Lie About Corporate Sustainability
The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... View More
Ecolabels Ensure Chemical Sustainability in Beauty, Household Products
63% of consumers want brands to help educate the public about product origins and business practices. Companies that avoid greenwashing — and demonstrate this honesty to the public — could distinguish themselves in the eyes of potential customers... View More
Climate Uneducation in the US, Part 3: Colleges, Universities Need Academic Advisors
It would make sense for something that has become universally pertinent to already be incorporated into most disciplines. Right? ... View More
Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix
The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundatio... View More
How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions
New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US. ... View More
Campaign Reminds Companies to Include ‘Mother Nature in the Boardroom’
The moving short film, featuring Dr. Jane Goodall as the voice of Mother Nature, highlights the urgent need for decision-makers to keep the planet at the heart of economic discussions. ... View More
Researchers, Brands Broadening Public’s Understanding of Regenerative Ag
A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap. ... View More
Cutting Through Confusion: How Green Seal Simplifies Sustainable Shopping
We spoke with CEO Doug Gatlin to learn how Green Seal developed a certification mark that simplifies consumer decision-making and sets a foundation for the industry to advance toward a healthier product future. ... View More
New ‘Climate Label’ Requires Companies to Invest in Climate Solutions
Talk is cheap: The first-of-its-kind certification requires internal carbon pricing and funding for GHG-reduction projects as criteria — aiming to accelerate corporate climate investment. ... View More
Industry Players Continue Multi-Pronged Effort to Reduce Fashion’s Impacts
Latest initiatives include circularity advocates and resellers working to end double taxation on secondhand fashion, a sustainable detergent brand’s continued efforts to reduce the impacts of laundry, and a recycled edition of a beloved clog. ... View More
New Study Proves Inclusive Advertising Boosts Sales, Brand Value
“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” ... View More
WWF Identifies Tailored, Local Strategies for Transforming Global Food System
While no single set of policy interventions should be applied globally, the research reveals a universal need to optimize land use and restore biodiversity, improve education on healthy and sustainable diets, and redesign financial subsidies and ince... View More
EU Consumers the Most Skeptical of Corporate Sustainability Claims
Brand Finance Europe 500 2024 ranking reveals the 500 most valuable European brands, with insights on European perceptions of brands’ sustainability efforts. ... View More
Kiehl’s Urges Consumers: ‘Don’t Rebuy. Just Refill’
The skincare brand highlights the benefits of refillable vs single-use packaging formats in its latest campaign. ... View More
Climate Uneducation in the US, Part 2: Failing High Schools
1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered. ... View More
