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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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ESG Practitioners Both Confident, Confused in Dynamic Reporting Landscape

Workiva’s third annual survey gathered the thoughts of more than 2,000 professionals involved in ESG reporting across the corporate landscape. ... View More

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New Global Music Initiative Highlights the Creative Value of Nature

Sounds Right aims to finally pay Nature royalties for her contributions to art and everything else on earth by prompting conversation, raising funds for conservation and inspiring millions of fans to take action. ... View More

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It’s Time to Stop Fanning the Flames of Climate Anxiety

To all fellow impact professionals, I encourage you to look at the narrative your communications are fueling and consider whether your business, your audience and the planet would benefit from a more nuanced view. ... View More

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Free Course Aims to Train Advertisers to Combat Climate Change

Good-Loop’s Good-Media Academy outlines how the ad industry impacts climate change and what advertisers can do to mitigate it. ... View More

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Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction

The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices. ... View More

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Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus

Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options. ... View More

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‘CATAN - New Energies’ Adds Sustainability Twist to Classic Strategy Game

The update to one of the best-selling board games of all time presents players with a pertinent dilemma: spend resources to invest in clean, sustainable energy sources or opt for cheaper, yet polluting, fossil fuels. ... View More

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Is Misinformation Derailing Climate Action in Agriculture?

In this, the biggest election year in history, Changing Markets Foundation investigates the damaging spread of misinformation online concerning the meat and dairy industry and how it is influencing both policy and public opinion. ... View More

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Brands and the Responsibility for Sustainable Shopping Habits

As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases. ... View More

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5th Annual Chocolate Scorecard Paints Bittersweet Picture of the Industry

The Scorecard — which evaluates global chocolate manufacturers, brands and retailers on social and environmental criteria in seven areas — helps consumers make ethical purchasing decisions and incentivizes companies to improve their performance i... View More

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Uber’s ‘Emissions Savings’ Feature Shows Benefits of Lower-Emission Transport

Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating. ... View More

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This Platform Turns Your Branded Video Content Into Support for Nature Conservation

With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife. ... View More

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Impact Entertainment: Reflecting Climate Issues in the World We Live in

Good Energy helps writers and other entertainment professionals address the climate crisis with confidence and make climate storytelling a mainstream narrative for all audiences. ... View More

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What Does the New SEC Climate-Risk Reporting Rule Mean for Brands?

While the new mandate was scaled back from what was originally proposed, US companies must now prepare to join many markets around the world in the climate-risk disclosure game. ... View More

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Greenhushing: World’s Biggest Brands Leaving Billions on the Table

Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. ... View More

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B Lab Seeks Input on Updated B Corp Standards

B Lab has launched a public comment period on new draft standards for B Corp Certification — inviting businesses, civil society and the public to provide feedback through an interactive website. ... View More

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Brands Are Missing a Climate Leadership Opportunity at the Super Bowl

A Super Bowl ad can shape a countrywide conversation; but most brands are choosing gutless entertainment — missing an opportunity to differentiate, engage and lead on today’s most pertinent issues. ... View More

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Despite Its History, Not All Lobbying Is Bad

Unlike the majority of lobbyists dedicated to preserving business as usual, a new generation of lobby groups are using their power to fuel sustainable development. ... View More

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Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste

The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay. ... View More

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Why Your Sustainable Brand’s Name Is More Important Than You Think

The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success. ... View More

Upcoming Events

Thursday, November 14, 2024
SB Member Network Discussion Group: From Brand to Brand
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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Sponsored by Amazon
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