How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
British Olympians Sir Ben Ainslie and Hannah Mills have created calls to action for young people, with a special focus on marine efforts, as part of a program to educate children ages 8-18 on the complexities of climate change and how to take meaningful action.
“This puts the onus firmly on brands to properly educate consumers so that awareness and understanding of major climate-related terms are increased across the board.” — Paul Flatters, founder/CEO, Trajectory
Tracksmith’s brand purpose: To celebrate the competitive spirit that unites runners around the world and support dedicated runners at every stage of their journey.
We caught up with TrusTrace co-founder and CEO Shameek Ghosh to discuss companies’ tendency to ‘greenhush’ to avoid scrutiny around sustainability and his advice for overwhelmed retailers.
Cross-Posted from Circular Economy. With 'Speak Volumes,' we aim to draw awareness to overproduction and create a more just distribution of responsibility for fashion waste clean-up — which builds on our overall goal of promoting a shift towards a justice-led, circular fashion economy.
'The Road to Circularity' takes a frank look at the problems facing the fashion industry and the mindset shifts required to pioneer circular solutions for the future.
Cross-Posted from Innovation & Technology. As sustainability and branding become more intermingled for forward-thinking brands, being able to turn unattractive solar arrays into marketing assets exemplifies resource efficiency.
Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations.
The ostrich approach to inconvenient problems is a reason why the climate crisis exists. It’s refreshing to see a brand stand up and say, ‘This is what we’re doing. It’s tough. We can’t be perfect. But we’re working hard and this is what we’ve achieved.’
Cross-Posted from Organizational Governance. We spoke with Aidaly Sosa — Tony’s Head of Marketing, USA — about the culture that drives the brand’s purpose to make chocolate 100% exploitation free.
New campaign from Public Inc. and PERIOD. is here to #DeckTheStalls across the US and Canada this holiday season.
We ranked 1K companies on transparency, leadership and connectivity in conveying their sustainability narrative. Here are 4 insights into how global companies are successfully communicating their ESG efforts.
Cross-Posted from Organizational Governance. For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose.
The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising.
Among themes addressed on day 3 of this year’s UN Forum on Business and Human Rights: When do tracking of personal data and combating disinformation reach a level which breaches freedom of expression or thought?
Cross-Posted from Circular Economy. The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise.
Cross-Posted from Consumer Behavior Change. The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop.
We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can.
A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging.
Cross-Posted from Organizational Governance. Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.