Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
New Global Music Initiative Highlights the Creative Value of Nature
Sounds Right aims to finally pay Nature royalties for her contributions to art and everything else on earth by prompting conversation, raising funds for conservation and inspiring millions of fans to take action. ... View More
It’s Time to Stop Fanning the Flames of Climate Anxiety
To all fellow impact professionals, I encourage you to look at the narrative your communications are fueling and consider whether your business, your audience and the planet would benefit from a more nuanced view. ... View More
Free Course Aims to Train Advertisers to Combat Climate Change
Good-Loop’s Good-Media Academy outlines how the ad industry impacts climate change and what advertisers can do to mitigate it. ... View More
Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction
The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices. ... View More
Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus
Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options. ... View More
‘CATAN - New Energies’ Adds Sustainability Twist to Classic Strategy Game
The update to one of the best-selling board games of all time presents players with a pertinent dilemma: spend resources to invest in clean, sustainable energy sources or opt for cheaper, yet polluting, fossil fuels. ... View More
Is Misinformation Derailing Climate Action in Agriculture?
In this, the biggest election year in history, Changing Markets Foundation investigates the damaging spread of misinformation online concerning the meat and dairy industry and how it is influencing both policy and public opinion. ... View More
Brands and the Responsibility for Sustainable Shopping Habits
As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases. ... View More
5th Annual Chocolate Scorecard Paints Bittersweet Picture of the Industry
The Scorecard — which evaluates global chocolate manufacturers, brands and retailers on social and environmental criteria in seven areas — helps consumers make ethical purchasing decisions and incentivizes companies to improve their performance i... View More
Uber’s ‘Emissions Savings’ Feature Shows Benefits of Lower-Emission Transport
Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating. ... View More
This Platform Turns Your Branded Video Content Into Support for Nature Conservation
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife. ... View More
Impact Entertainment: Reflecting Climate Issues in the World We Live in
Good Energy helps writers and other entertainment professionals address the climate crisis with confidence and make climate storytelling a mainstream narrative for all audiences. ... View More
What Does the New SEC Climate-Risk Reporting Rule Mean for Brands?
While the new mandate was scaled back from what was originally proposed, US companies must now prepare to join many markets around the world in the climate-risk disclosure game. ... View More
Greenhushing: World’s Biggest Brands Leaving Billions on the Table
Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. ... View More
B Lab Seeks Input on Updated B Corp Standards
B Lab has launched a public comment period on new draft standards for B Corp Certification — inviting businesses, civil society and the public to provide feedback through an interactive website. ... View More
Brands Are Missing a Climate Leadership Opportunity at the Super Bowl
A Super Bowl ad can shape a countrywide conversation; but most brands are choosing gutless entertainment — missing an opportunity to differentiate, engage and lead on today’s most pertinent issues. ... View More
Despite Its History, Not All Lobbying Is Bad
Unlike the majority of lobbyists dedicated to preserving business as usual, a new generation of lobby groups are using their power to fuel sustainable development. ... View More
Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste
The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay. ... View More
Why Your Sustainable Brand’s Name Is More Important Than You Think
The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success. ... View More
Silencing Sustainability: Why to Avoid Greenhushing and Who to Trust
As sustainability claims are more widely scrutinized, companies may be tempted to stop talking about their efforts altogether. But the risk of avoiding the topic to protect your brand has much farther-reaching implications than you may think. ... View More
