Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?
A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s... View More
Bacardi Cuts Water Use in Half, Energy Consumption and GHGs by a Third
Bacardi Limited has achieved a nearly 50 percent drop in water usage and roughly 33 percent reductions in both energy use and greenhouse gas emissions in the last six years, according to its latest corporate responsibility report, released online Wed... View More
An Argument for New Ideas in Storytelling, Not Just Better Stories
“The world is not made of atoms, it’s made of stories.” — Muriel Rukeyser ... View More
H&M Disclosing Supplier List Along with Sustainability Progress
H&M for the first time has made its supplier factory list public alongside its annual sustainability report, released last week. ... View More
SAP Highlights Financial, Sustainability Performance in 2012 Integrated Report
SAP AG today announced the SAP Integrated Report 2012, its first report that brings together the information usually shared in an annual report with the information normally contained in a sustainability report. ... View More
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label. ... View More
Unreal Helps Unjunk Sweets with Easter Bunny Apology Tour
Candy company Unreal is sponsoring the 2013 Easter Bunny Apology Tour, a social media and publicity campaign aimed at “unjunking” popular candy products, according to a recent announcement. ... View More
Brands More Trusted Than Millionaires When Espousing Sustainable Consumption
The old cliche “money doesn’t buy happiness” still rings true; yet in this economy, apparently it can buy sustainable consumption. ... View More
Tom’s of Maine Shares Sustainability Goals, Progress in New ‘Goodness Report’
Tom’s of Maine has launched a new website that makes it easier for people to learn about the way it does business, its goals and its progress against those goals.The Tom’s of Maine Goodness Report breaks the company’s efforts into six categorie... View More
Coca-Cola, Hershey Top CoreBrand 2012 BrandPower Rankings
Consumer-facing companies made up more than half of the Top 100 BrandPower Rankings Report released this month by CoreBrand. ... View More
New Research Suggests Marketers Underestimate Consumer Interest in CSR
New research released last week by the World Federation of Advertisers (WFA) and Edelman shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in the future. ... View More
First FTC “Green Guides” Settlement Reinforces Need for Transparency, Truth in Marketing
On Wednesday, the Federal Trade Commission (FTC) approved a final order settling charges that The Sherwin-Williams Co. and PPG Architectural Finishes, LLC made false and unsubstantiated claims that some of their paints contained zero volatile organic... View More
Whole Foods Aims For Full GMO Transparency by 2018
Within the next five years, all products sold in Whole Foods stores in the U.S. and Canada will be labeled to indicate if they contain genetically modified organisms (GMOs), according to a recent announcement. ... View More
Visa, Sherwin-Williams Join Most Ethical Companies List
A total of 138 companies have made the World’s Most Ethical (WME) Companies List, an annual designation recognizing companies that consistently translate business ethics rhetoric into action. ... View More
Unilever Promotes Sustainable Ingredients on Knorr Soup Packs
Unilever has launched a new soup in France that is the first to publicize a key ingredient as sustainably sourced, according to a recent announcement. ... View More
Al Gore’s Climate Reality Project Launches Interactive Tool for Rebutting Climate-Change Deniers
The Climate Reality Project and communications agency Arnold Worldwide announced on Thursday the global launch of Reality Drop, an innovative social media tool that educates users about the reality of climate change and uses modern gaming techniques ... View More
“Eco-Business” Explores Big Business's Motivation Behind Green
The lingo of sustainability didn’t offer a descriptive enough term for modern brands that integrate energy savings, waste reduction and innovative sourcing goals into the framework of the way they do business. So professors Peter Dauvergne and Jane... View More
Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media
Levi Strauss, BBVA, eBay, Danone and General Electric made the top five of the SMI-Wizness Social Media Sustainability Index 2012, an annual review examining how major firms use social media to communicate sustainability and corporate social responsi... View More
Marketing “Sustainability”: Don't Forget the Green Guides
In October 2012, the Federal Trade Commission (FTC) issued its revised “Green Guides,” which are designed to help marketers ensure that the claims they make about environmental attributes of their products are truthful. ... View More
Communicating Sustainability: How Do We Go From Talking to the Wall to Preaching to the Choir?
Calling all innovators and creatives! During April 2013, Sustainable Brands will be publishing a new “Issues in Focus” editorial package highlighting the most effective and engaging examples of sustainability communications. ... View More
