Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Marketing & Communications
Be a Part of Business in the Community's 'Be the Start' Month
Be a Part of Business in the Community's 'Be the Start' Month
Published on May 1, 2013
About a 3 minute read

This month, Business in the Community's Start campaign is running Be the Start — a month-long celebration and demonstration of how living sustainably is rewarding and meaningful.Over 31 days, 40+ businesses and organisations — including Marks and... View More

Article
Marketing & CommunicationsMarketing & Communications
Communicating Sustainability at Maersk Line: Striking a Balance Between Silence and Greenwashing
Communicating Sustainability at Maersk Line: Striking a Balance Between Silence and Greenwashing
Published on May 1, 2013
About a 3 minute read

Maersk Line has traditionally not been known for its sustainability efforts. Why? Well, because the company used to have a habit of hardly communicating anything externally. Previously, there had been little perceived need for communicating — and t... View More

Article
Marketing & CommunicationsMarketing & Communications
The Next Big Leap: Keys to a More Proactive, Creative and Brand-Branding Sustainability Strategy
The Next Big Leap: Keys to a More Proactive, Creative and Brand-Branding Sustainability Strategy
Published on April 30, 2013
About a 8 minute read

No matter how often it happens, when a new idea or insight opens up entirely new pathways and possibilities in our minds, there’s always a sense of exhilaration. ... View More

Article
Marketing & CommunicationsMarketing & Communications
What Chief Sustainability Officers Can Learn from Screenwriting
What Chief Sustainability Officers Can Learn from Screenwriting
Published on April 25, 2013
About a 5 minute read

If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite for some of its highest drama. A new, fairly misunderstood protagonist has entered this mercurial world where survival typically goes to t... View More

Article
Marketing & Communications
Global Reporting Initiative Releasing Updated Guidelines
Global Reporting Initiative Releasing Updated Guidelines
Published on April 25, 2013
About a 2 minute read

The Global Reporting Initiative (GRI) last week announced that the next generation of its Sustainability Reporting Guidelines will be unveiled at its 2013 Global Conference on Sustainability Reporting in Amsterdam on May 22. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Hershey Says It Will Meet or Exceed All 2015 Sustainability Targets
Hershey Says It Will Meet or Exceed All 2015 Sustainability Targets
Published on April 23, 2013
About a 2 minute read

Hershey on Monday released its most recent CSR Scorecard, which reflects substantial progress on a range of sustainability programs and new initiatives over the past year.The company says it is on track to meet or exceed all of its 2015 sustainabilit... View More

Article
Marketing & CommunicationsMarketing & Communications
The Future of Sustainability Is Design, Not Communication
The Future of Sustainability Is Design, Not Communication
Published on April 22, 2013
About a 6 minute read

When it comes to building brands and driving change, effective communication is a prerequisite. Unsurprisingly then, communications are often the first port of call when it comes to the unique challenges and opportunities that sustainability represen... View More

Article
Marketing & CommunicationsMarketing & Communications
Report: Environmental Externalities Cost Global Economy $4.7 Trillion Annually
Report: Environmental Externalities Cost Global Economy $4.7 Trillion Annually
Published on April 21, 2013
About a 2 minute read

Agriculture, coal power, steel manufacturing and several other high-impact business sectors face an economic loss when accounting for damages to natural capital, according to a study released by the TEEB for Business Coalition during the recent Busin... View More

Article
Marketing & CommunicationsMarketing & Communications
Sky Rainforest Rescue: Engaging Consumers to Purpose While Creating Clear Business Benefits
Sky Rainforest Rescue: Engaging Consumers to Purpose While Creating Clear Business Benefits
Published on April 18, 2013
About a 4 minute read

The trick to communicating sustainability is to start with the right ingredients. Sounds so simple, doesn’t it? Of course, we all know that it’s not so straightforward in practice.There is a raft of urgent economic, social and environmental needs... View More

Article
Marketing & CommunicationsMarketing & Communications
Proposed Laws Would Require 'Not Recyclable' Label on Biodegradable Plastic Containers
Proposed Laws Would Require 'Not Recyclable' Label on Biodegradable Plastic Containers
Published on April 18, 2013
About a 2 minute read

In an effort to mitigate consumer confusion and help maintain the integrity of recyclable materials streams, three laws proposed in North Carolina and Alabama would require containers made from biodegradable or compostable plastic to be labeled “no... View More

Article
Marketing & CommunicationsMarketing & Communications
Research: Choosing the Right Strategy for Sustainability Communications
Research: Choosing the Right Strategy for Sustainability Communications
Published on April 17, 2013
About a 4 minute read

A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking S... View More

Article
Marketing & Communications
AT&T, Mattel Top CR Magazine 100 Best Corporate Citizens List
AT&T, Mattel Top CR Magazine 100 Best Corporate Citizens List
Published on April 15, 2013
About a 2 minute read

CR magazine last week released its 2013 100 Best Corporate Citizens List, which ranks companies based on disclosure and performance measures covering environment, climate change, employee relations, human rights, governance, finance and philanthropy.... View More

Article
Marketing & CommunicationsMarketing & Communications
Sustainable Education Brands: How Learning Institutions Are Attracting Values-Driven Students
Sustainable Education Brands: How Learning Institutions Are Attracting Values-Driven Students
Published on April 13, 2013
About a 5 minute read

For the centuries that tertiary education has been part of society, further education was a privilege afforded those who could afford it. But with the advancement in recent years of communication technologies and speeds, the battle for the student do... View More

Article
Marketing & CommunicationsMarketing & Communications
Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability
Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability
Published on April 11, 2013
About a 5 minute read

French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
Published on April 10, 2013
About a 1 minute read

"How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of... View More

Article
Marketing & Communications
Nike, North Face, eBay, IKEA, Levi's Among Companies Urging Congress for Climate Regulation
Nike, North Face, eBay, IKEA, Levi's Among Companies Urging Congress for Climate Regulation
Published on April 10, 2013
About a 3 minute read

As President Obama prepares to unveil his budget for the coming year, 33 multinational companies, including eBay, IKEA, L’Oréal, Nike and Limited Brands, have signed a “Climate Declaration” urging federal policymakers to take action on climate... View More

Article
Marketing & CommunicationsMarketing & Communications
EthicMark Awards Accepting Nominations For Best Environmental, Sustainability Campaigns
EthicMark Awards Accepting Nominations For Best Environmental, Sustainability Campaigns
Published on April 9, 2013
About a 1 minute read

Ethical Markets, the World Business Academy (WBA) and the University of Notre Dame Mendoza College of Business recently announced they are accepting nominations for the 9th annual EthicMark Awards for ads and media campaigns that “uplift the human ... View More

Article
Marketing & Communications
Sprint Teams Up with the NBA To Tip Off 5th Annual Green Week
Sprint Teams Up with the NBA To Tip Off 5th Annual Green Week
Published on April 8, 2013
About a 2 minute read

The National Basketball Association and Sprint last Thursday launched a weeklong green initiative featuring community sustainability projects, recycling programs, green giveaways, special on-court apparel and auctions to encourage fans to “go green... View More

Article
Marketing & CommunicationsMarketing & Communications
Less Than 100: How Percentages Show True Understanding of Green Trends
Less Than 100: How Percentages Show True Understanding of Green Trends
Published on April 3, 2013
About a 6 minute read

In early March, Cone Communications teamed up with ORC International to conduct a survey of over 1,000 adults to better understand how consumers interpret and grapple with the flood of environmental information coming their way. The survey included m... View More

Article
Marketing & CommunicationsMarketing & Communications
Communicating Sustainability: It’s Time To Get Emotional
Communicating Sustainability: It’s Time To Get Emotional
Published on April 3, 2013
About a 2 minute read

Starting this month, Sustainable Brands will bring you a treasure trove of insight, examples and opinions on communicating sustainability, all to help you persuade, motivate, nudge and inspire people and brands to do things differently. That’s a ve... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event
February 18-19, 2026
SB'26 Tokyo
US Event
See All Events >